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Metricool’s 2026 Instagram Study Reveals Reels and Carousels Are Reshaping Platform Strategy
Dive into Metricool's latest Instagram Study, which analyzed more than 24.3 million posts across 375,000 accounts worldwide to examine how brands, creators and audiences are using Instagram in 2026.
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Metricool Launches Metricool Studio to Automate Social Media Reporting
Metricool launches it's new AI-powered reporting feature: Metricool Studio. This tool is designed to automate one of digital marketer's most time-consuming tasks: building social media reports
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Metricool’s 2026 TikTok Study Reveals 31% Drop in Video Views Amid Content Saturation
After analyzing more than 2.3 million posts across 92,000 accounts worldwide in their 2026 TikTok Study, Metricool examined how performance, content strategy and user behavior are evolving on one of the world’s most influential social platforms.
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Metricool’s 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips
Annual report reveals deeper forms of engagement are growing on the platform, while underused content formats are driving strong performance MADRID, ES, April 14, 2026 –Metricool, a global social media management platform, today unveiled its third annual LinkedIn Study, providing a comprehensive overview of LinkedIn users’ post performance and how content and engagement are evolving […]
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Instagram Reels Decline, YouTube Views Increase, Competition Surges on LinkedIn: Key Trends from Metricool’s 2026 Social Media Study
New insights reveal how shifting algorithms, video dominance, and emerging platforms are reshaping the social landscape for 2026 MADRID, ES, December 10, 2025 – Metricool, a global social media management platform, today unveiled its 2026 Social Media Study, analyzing real activity from 1,059,949 social media accounts and 39,762,999 posts across ten major platforms, including Instagram, […]
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Metricool and HypeAuditor Unveil 2025 Instagram Content Playbook: Global Benchmarks for Reach, Engagement, and Growth
Analysis of over 700 million Instagram posts pinpoints the best formats by follower tier, global posting time peak, and posting cadence that maximizes follower growth. MADRID, ES, October 14, 2025 – Metricool, a global social media management platform, and HypeAuditor, the end-to-end influencer marketing suite, today unveiled the 2025 Instagram Content Playbook, a benchmark study […]
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Metricool Releases 2025 State of AI in Social Media Study, Unveiling 96% of Professionals Use AI Daily
Data shows near-universal AI adoption in social workflows, unlocking new creative strategies for social media managers, creators, marketers, agencies, and more. MADRID, ES, August 20, 2025 – Metricool, a global social media management platform, today released its 2025 State of AI in Social Media Study, revealing that 96% of social media professionals now use AI […]
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Metricool’s 2025 Podcast Study Releases Social Media Playbook of America’s Top-Charting Podcasts
Metricool's 2025 US Podcast Study dives into how the top podcasts in the US use social media to connect and grow. We analyzed 12,658 posts across YouTube, Instagram, Facebook, and X/Twitter from the 100 most popular podcasts in the U.S, collected by Metricool throughout the month of May to extract these results.
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Metricool Launches LinkedIn Analytics for Personal Profiles
New feature makes long-awaited analytics available on personal LinkedIn profiles, unlocking insights where real engagement and brand-building happen. MADRID, ES, July 8, 2025— Metricool, a global social media management platform, today announced the launch of LinkedIn Analytics for personal profiles, officially integrating LinkedIn’s new Member Post Analytics API to deliver deeper insights directly within Metricool’s […]
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Metricool Launches MetriLAB AI, Unlocking the Full Power of AI-Driven Social Media Management
Metricool becomes one of the first social media management platforms to implement Claude’s MCP protocol, enabling users to automate insights, streamline content planning, and save hours of manual work MADRID, ES, June 26, 2025— Metricool, a global social media management platform, today announced the launch of MetriLAB AI, a new feature powered by Model Context […]
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Content Meets Data: Metricool Collaborates with Adobe Express to Connect Creative Workflow with Social Media Analytics
The new collaboration enables marketers and social media managers to seamlessly create creative content and measure performance without switching platforms, saving time and streamlining workflows. MADRID, ES, MAY 29, 2025—Metricool, a global social media management platform, today announced its integration with Adobe Express, Adobe’s quick and easy content creation tool. This collaboration enables both Metricool […]
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LinkedIn and Pinterest Soars as TikTok Continues to Dominate: Key Trends from Metricool’s 2025 Social Media Benchmark Report
New insights reveal how video-first platforms, shifting algorithms, and evolving user demographics are reshaping social media strategies for 2025 and beyond MADRID, ES, January 30, 2025 – Metricool, a global social media management platform, today published its 2025 Social Media Report, in collaboration with Statista. The report, analyzing over 1 million social media accounts and […]
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Metricool Launches Bluesky Social Integration: A New Era for Decentralized Community Building
One of the first social media management tools to incorporate Bluesky Social, a decentralized microblogging social network, for social media managers, content creators, small business owners, and agencies to manage their online communities in a single space. MADRID, ES, December 5, 2024 – Metricool, a global social media management platform, is taking social media strategy […]
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Metricool Unleashes Advanced Features for Social Media Managers and Marketers to Supercharge and Track Campaigns with Precision
MADRID, July 25, 2024 /PRNewswire/ — Metricool, a social media management platform, has announced a lineup of new features for brands, creators, and agencies to reach new audiences across different platforms and access social performance metrics. These features include LinkedIn Personal Page Analytics, AI Social Media Assistant update, and integrations with Google Drive and Canva to help users […]
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Metricool Launches Summer Marketing Course: Social Media Summer School
Metricool announces the launch of Social Media Summer School, an updated four-week digital marketing training series that guides students through the first steps to becoming a social media manager. The program trains participants to build a marketing strategy and professionally manage social media networks, whether a personal brand or business. Social Media Summer School is […]
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