Metricool Brings Back Unfiltered: Its Annual Free Online Social Media Summit Built on Real Data

The one-day event on December 2 presents the 2027 Social Media Report for the first time, plus candid sessions on community, AI, and creativity.

NEW YORK, NY, November 5, 2026 | Metricool, the social media management platform used by more than 4 million professionals in over 120 countries, today announced the return of its Unfiltered: The Social Media Summit, a free online event for social media professionals. The second edition takes place on Wednesday, December 2, starting at 9 am ET. Sessions will stream live worldwide, with replays available afterwards.

Unfiltered started in December 2025 as an alternative to the polished conference circuit. More than 3,000 people registered for the first edition, and the talks had attendees leaving with tangible takeaways they were able to pull straight into their social strategy. This year adds additional evergreen resources and more room for audience Q&A, both of which came straight from attendee feedback.

The day is built around Metricool’s annual Social Media Report, which is released every year and utilizes Metricool’s data to look at what works and what doesn’t on social media. The 2027 edition will be presented for the first time at Unfiltered.

The 2027 report covers year-over-year performance across 10 platforms, showing where reach grew, where engagement dropped, and which formats came out ahead. The full findings will be revealed live at Unfiltered.

For the many social media professionals who work alone, Unfiltered is a chance to hear and connect with others dealing with the same things.

“Most events show you the wins. We wanted a day where people also talk about what flopped, with real data behind every point,” said Isabel Romero, Global Head of Marketing at Metricool. “Unfiltered is the group chat, live. Social media managers say these things to each other all the time. This is the first event where they get said out loud.”

What’s already on the agenda

• Metricool’s 2027 Social Media Report, live (Anniston Ward and Olga de Andres, Metricool)
• “Community isn’t a buzzword (but it really feels like it)” (Sophie Miller, founder, Pretty Little Marketer)
• “We Optimized Social Media Until We Optimized the Social Out of It” (Kamya Marwah, Inc. columnist and startup marketer): why data should inform creativity rather than dictate it.
• “Build Globally, Sound Local: The Unfiltered Truth About AI Voice and Reach” (Marcos Valera, GTM, ElevenLabs)
• “Creator Etiquette: The Unwritten Rules of Being Taken Seriously” (Gigi Robinson, Founder, Hosts of Influence)

Also speaking: Carmen Vicente, LinkedIn Top Voice, author of Scroll Sick and ex-Social and Content lead at Slate; Vicky Owens, owner of Gen Z agency Socially Speaking Media; and Geoffrey Rolin Jacquemyns, Claude Ambassador and EMEA Program Manager at Plug and Play. Further speakers and session details will be announced.

How to take part

Registration is free at https://metricool.com/unfiltered/.  The full 2027 Social Media Report is free to download for everyone from December 2. Metricool also offers a free plan with no credit card required so that you can try the tools mentioned in the sessions at no cost.

Media accreditation and interviews

Journalists can request advance access to the speaker lineup, interviews with Metricool’s team, and embargoed report findings by contacting Anniston Ward at [email protected].

Notes to editors

Event details

• Name: Unfiltered: The Social Media Summit
• Date and time: Wednesday, December 2, 2026, from 9 am to 5 pm ET
• Format: free, online, live-streamed with unlimited replays
• Registration: https://metricool.com/unfiltered/ 
• Instagram: https://www.instagram.com/unfiltered.community/ 

About Metricool

Metricool is a social media management platform used by more than 4 million professionals in over 120 countries, from freelancers and small business owners to agencies and in-house teams. It is an official partner of Google, Meta, Pinterest and X. The platform covers scheduling and planning, analytics and reporting, a social inbox, ads management, SmartLinks, hashtag tracking and competitor analysis. It also includes AI tools for writing and reporting. A free plan is available with no credit card required and no expiry.