Week 3: Analyze, Measure, and Reach a Wider Audience 

Last steps to become a TikTok PRO! Last week you learned how to improve your content with a solid strategy: you leveraged viral trends, optimized descriptions and CTAs, and scheduled videos at the best time to maximize reach. This week you’ll learn how to analyze the performance of your videos on TikTok, identifying key metrics and understanding the essential KPIs to optimize your content. We will also explore how to create effective TikTok Ads campaigns and share strategies for monetizing your videos. Finally, we’ll give you an action plan to keep improving after the course. You’re almost there!

1. Performance Analysis: Analyze Video Performance and Adjust your Strategy

To create effective strategies, it is essential to understand the metrics of your videos on TikTok. Here is a glossary of key metrics you should know:

Example: In a TikTok video on “How to gain your first 1,000 followers”, you can increase the CTR by saying, “If you want more tips like this, visit my profile now.” This motivates users to click on your profile after watching the video, increasing the click-through rate.

Example: In a TikTok video about “My favorite tools for creating content,” you can increase the interaction rate by saying, “Tell me in the comments which of these tools you’d like to try.” This encourages users to interact with the video, increasing the percentage of interactions relative to views.

Example: In a TikTok video on “How to get customers using social media,” you can increase the conversion rate by saying, “Click the link in my profile to download my complete guide for free.” This incentivizes users to take a specific action, such as downloading the guide, and converts views or interactions into a specific action.

Example: In a TikTok video on “How to save time with productivity tools”, you can increase the link click-through rate by saying: “Want to try this tool for free? Click the link in my bio to get it.” This encourages users to click the link in your bio, which increases the ratio of clicks to views.

💡 Metritip: Use the “Pinned Posts” feature to highlight your best content. TikTok allows you to pin up to three videos at the top of your profile. Take advantage of this option to highlight your best videos or those that generate the most conversions, which will help capture the attention of new followers as soon as they enter your profile.

1.1 TikTok Reports

Do you want to have all your video data in a customized report to present to your clients, manager or an agency?

Wish granted, with Metricool it’s a reality.

It’s as simple as generating a report at the beginning of each month with the performance of your videos:

• In the left column of your Metricool Analytics dashboard, scroll down and click on Reports, choose the time period and language and check the TikTok box: you can customize it with a template, add your brand logo, etc.

• Do you prefer to forget about the report and have Metricool send it every month? We can make that happen too! Just input an email address, add in some text for the body of the email and that’s it. Metricool will send your report automatically every month.

This is how you can measure TikTok analytics with Metricool and have all the data in one singular place.

What information do Metricool’s TikTok reports provide you with?

1.2 Adjust strategy based on results:

So you have all this data…what do you do with it? It’s time to adjust your strategy! First, check key metrics, such as how many views you have and how long people stay watching your videos. See what type of content your audience likes the most and at what times of the day it gets the most interactions. 

Then make changes to your content: try shorter videos and add CTAs to get people to interact more. Don’t be afraid to experiment and test to see what works best. Make sure to pay attention to what your followers say, as their comments can give you good ideas for content and improvements. Remember that your strategy should be flexible and. It’s completely normal for it to change along the way, in face, it’s highly encouraged to continue to improve your strategy. In the end, measuring is just the beginning; the important thing is how you use that information to improve and grow on TikTok.

💡 Metritip: Compare monthly reports to detect trends. Reviewing several months’ reports will help you identify which content generates the most interaction and when you get the best results. Use this information to adjust your strategy and leverage what’s working.

2. Advertising on TikTok: Take Advantage of TikTok Ads

Now that you are almost a PRO on TikTok, you have probably come across an ad or two on the platform.

If you have, then the time has come to learn about TikTok Ads! It’s the perfect moment to start promoting your content and increase its visibility.

To get started, you will need to register on TikTok Ads Manager. Unlike other platforms, on TikTok you will have to create your ads directly in their tool: TikTok Ads Manager.

In addition, you will need to set up a company account on TikTok. This does mean that you will have to create two types of accounts to maximize your presence on the platform.

2.1 What is TikTok Ads Manager

TikTok Ads Manager is going to be your command center where you create your ads!

• How to create an account in TikTok Ads Manager

This is a simple step that you must complete in order to access your ad control panel: Click here to create your TikTok Ads Manager account.

1. Add all the information requested by TikTok: country or region, time zone, name, phone number, the currency you will be billing in and if you work for an agency.
2. Then click on register.
3. You can now start making your ads.

2.2. Types of ads on TikTok

Before we get down to business and since you already know the power of TikTok and its advertising, we’ll show you what types of ad formats you can have in the app: you will also have examples of advertising in TikTok.

Topview TikTok Ads

It is an ad that is displayed to capture the full attention of the user with multiple possibilities in full screen and without other distractions. The user sees the ad and devotes full attention to the content. 

✅ 60 seconds long.

✅ You can include sounds and have it play automatically.

Brand Takeover TikTok Ads

This is the type of ad that appears to the user as soon as they open the TikTok app. They are the most expensive ads, because they appear when you enter the app ensuring that the user is going to see it.

✅ Video played in full screen.

✅ Possibility of adding static or dynamic images.

✅ From 3 to 5 seconds long.

In-feed ads

You are more than likely familiar with these types of ads. They appear in the feed of your ‘For You’ page.

✅ Up to 60 seconds of playback.

✅ This video acts as a regular post, so users who reach your ad can interact with it: like it, comment, etc.

Branded Hashtag Challenge TikTok Ads

One of TikTok’s most successful content types are videos with a challenge that are accompanied by a hashtag. 

Here, the brand tests the engagement of users by proposing a challenge, which they can share and go viral by reaching new users.

In this type of advertising on TikTok:

✅ Your hashtag will appear as a banner for 6 days in the ‘Trends’ section.

Users will be able to see the hashtag and the instructions to that challenge.

Branded Effects TikTok Ads

If you have created a filter, special effects or stickers, use them to promote your brand or online store. 

By advertising these details, users will be able to use them in their videos and make them go viral.

✅ Reach more people by enhancing the user experience with filters and special effects.

✅ Make your brand viral and attract new users.

Spark Ads

This is an ad format that promotes organic content published by the account advertising it or by other content creators, as long as they have the creators’ authorization to do so.

Within the Privacy screen, each creator can choose which videos they want to authorize for ads and which they don’t.

This is content that appears natively in the ‘For You’ Feed.

This type of ads allows you to continue to see interesting content for the user, since it respects their interests, while allowing companies to promote themselves through their publications or those of other content creators.

Shopping Ads

This type of advertising is perfect to increase sales, through uploading videos on TikTok giving visibility to your products. Discover your potential customers during the buying process. You can use two types of ads: video shopping ads and LIVE shopping ads.

Promote

TikTok allows you to grow on the platform with its “promote” ads feature. In four simple steps, you can advertise a TikTok from the app: choose the post, set a goal, define a budget, complete the payment, and then wait for the results! You can choose to increase views, visits, or followers.

2.3 Creative tools for TikTok ads

You already know the types of ads provided by TikTok and how to create an account with the two options offered by the platform.

In addition, TikTok offers you several creative solutions to get the most out of your ads: follow the trends, find the ideal partners for your videos, and create spectacular videos.

What solutions does the social network offer you?

• Creativity Center: use all the information provided by TikTok – data or trending music to create your videos.
• Creator Marketplace: find the perfect TikTok creator to promote your brand.
• Creative Exchange: connect with the best creatives to create your videos.

Creative Tools: use TikTok’s editing tools and templates for your videos.

If you want to know more about how ads work from scratch, check out TikTok Academy! 

3. How to Monetize your TikToks as a Creator or Entrepreneur

Now that you know a little about advertising on TikTok, it’s time to make it profitable. If you are a creator or entrepreneur, monetizing your videos can open up real income opportunities. 

TikTok has grown tremendously in recent years, and with that have come multiple ways to monetize content on this platform. Below, we’ll explore some of the most effective strategies for earning money, from leveraging the Creator Fund to collaborating with brands and selling your products or services. 

Let’s see how you can make TikTok a source of income!

3.1 How many followers do you need for TikTok to pay you?

This can vary. If you’re looking to get paid directly from TikTok, the TikTok Creator Fund is an interesting option to monetize your TikTok videos. You do however need 10,000 real followers.

If you’re seeking collaborations and agreements with brands, payment will come depending on your analytics. Here there is no exact number since it will depend on what the brand is looking for, views, shares, comments, etc..

BONUS TRACK: Action plan for growth after the course

Although you’re reaching the end of this course, it is important that you take this knowledge and apply the techniques. Get into the habit of creation, analysis, and adaptation in TikTok. Here is an action plan for you to continue growing on the platform. Let’s get to it!

1. Define your objectives for the next 30 days

• Specific objective: Set a clear and achievable goal. Examples:
  • “Gain 500 new followers.”
  • “Increase interaction rate by 5%.”
• Content planning: Based on your goal, design a weekly posting schedule that includes specific topics, trending audios, trends, content types, etc.

2. Follow a consistent posting schedule

• Ideal frequency: Post at least 3-5 times per week to stay relevant.
• Types of content: Vary content between trending, educational, or entertaining videos, and TikTok lives if you have an active audience.
• Schedule it: Use Metricool to schedule your videos at the most convenient times for your audience.

3. Stay up to date with TikTok trends and the algorithm

• Explore the ‘For You’ page daily: Spend at least 10-15 minutes each day reviewing trends and analyzing what type of content is going viral.  
• Use trending audio and relevant hashtags: Incorporate trending audio and popular, niche, relevant hashtags into your videos to attract a larger audience.

4. Continuously optimize your content strategy  

• Try new video styles: Each week, test at least one new video format or narrative style (e.g., storytelling, scene changes, effects, or collaborative videos).  
• Effective CTA and engaging descriptions: Make sure each video has a clear CTA and that descriptions are brief and compelling to maximize engagement.

5. Analyze your results weekly

• Key metrics: Evaluate your main metrics weekly (engagement rate, views, new followers) to identify what is working best.
• Strategic adjustments: Based on your analysis, adjust the type of content, frequency, and style of the videos.

6. Engage with your community to increase loyalty

• Reply to comments and messages: Set aside time to respond to comments and direct messages; this strengthens your connection with your audience.
• Use polls and live questions: If you have active followers, use these tools to engage and gather content ideas.

7. Stay informed about new TikTok features

• Explore new functionalities: TikTok frequently releases updates. Stay informed and experiment with new features like TikTok Series, TikTok Ads, etc.
• Follow TikTok-focused content creators: Stay up to date by following accounts that share tips and news about TikTok so you don’t miss any new developments.

8. Collaborations and networking

• Seek collaborations: Collaborating with other creators can help you gain exposure to new audiences.
• Join creator communities: Participate in TikTok groups or forums to share knowledge, and ideas, plus stay motivated.”

With this action plan, you’ll have the keys to transform your TikTok and take off like a pro! 🙂

Congratulations! You’ve completed the course!🎉

Over these three weeks, you’ve mastered TikTok, from the basics all the way to monetization. You began by creating an optimized profile and learning how to produce valuable content. Then, you discovered the secrets of the algorithm and learned to leverage viral trends for visibility. In this final week, you’ve dived into monetization, analytics, and advertising on TikTok.

You now have the tools to continue growing on this platform. Remember, consistency is key to success on TikTok: keep creating content, analyzing results, and adapting strategies based on trends and what works best for you.

This is just the beginning. Stay updated on TikTok trends, experiment with new ideas, and apply everything you’ve learned here to keep growing.

Don’t hesitate to return to this course as a reference if you need it. The path to success on TikTok is in your hands. Go for it!

Almost forgot!

As a reward for making it this far, we’re giving you the code TTSCHOOL for 30 free days on any Metricool premium plan.

Resources to Stay Updated on Social Media: 

Thanks for joining us, Metricooler!