Module C: Analyze your results and take action

You’re already on the last learning block for this course! The content in this section is designed to teach you how to measure and analyze your results on Instagram. Thanks to the data, you will make better decisions and continuously optimize your strategy to get the most out of Instagram.

1. Get familiar with your Instagram Metrics

The first step to improving your performance is to understand the metrics that Instagram gives you. You need to know what each metric represents.

1.1. Glossary of Instagram metrics

As we’ve expressed throughout this course, metrics are key to growth and improvement. Understanding how to read and interpret your Instagram metrics will help you see what is working and what is missing. So, what are the most important Instagram metrics and what do they mean? Let’s break them down: 

Definition: Total number of times your post has been viewed, regardless of whether it was viewed more than once by the same person.

Importance: Impressions help you measure the total reach of your content, even if users have seen your post more than once.

Definition: Reach shows you how many people your content has appeared in front of, measuring both followers and non-followers. The total number of unique accounts that saw your post.

Importance: Reach is key to knowing how many unique people have seen your content, allowing you to measure the effectiveness of your posts in reaching new audiences.

Definition: Engagement is the rate at which users interact with your profile, whether that’s a follow, like, comment, share, or save. 

Importance: Measures the relevance of your content. High engagement indicates that your audience is interested and interacting with your posts.

Definition: Percentage of interactions (likes, comments, shares) in relation to the number of followers or reach of a post.

(Total Interactions / Total Reach) x 100 = Average Engagement

Importance: Engagement rate evaluates the effectiveness of your publications, indicating how much your content connects with your audience.

Definition: Number of times your post has been seen through a hashtag

Importance: Helps you understand if the hashtags you are using are working well to generate more impressions

Definition: Number of times users visit your profile after viewing your content or through a search.

Importance: Indicates the interest your posts or account are generating and can correlate to an increase in followers.

Definition: Percentage of users who view the entire Reel or video.

Importance: Indicates how effective your content is in keeping users’ attention. A high percentage suggests that your content is attractive and of quality.

For more information about important metrics, check out this blog post.

2.2. How to view my Instagram metrics

As we saw in the section “How to audit your Instagram account”, you have two ways to view your Instagram statistics: the social network’s professional dashboard and Metricool.

From Metricool you can analyze your data in a deeper, more detailed and, above all, agile way. And in Metricool you have at your disposal:

• Detailed analysis of publications
• Segmentation by date with unlimited history
• Competitor analysis

Discover more about the analytics dashboard here.

2. Learn to create Instagram reports 

Reports are essential to evaluate the performance of your profile or the profiles you manage, especially when you work with clients or in a team. 

Thanks to reports, your client and team will understand in minutes the status of the strategy you are carrying out on Instagram in a simple way.

To create an Instagram report you have two methods:

• Manually: create a document and input the data of your account one by one. If you are going to opt for this method, you are in luck because we have a template ready for you.

• Automatic: Metricool’s “Reports” feature allows you to create custom templates and automate your reports so you don’t spend extra time on this task. We explain step by step how to create an Instagram report with Metricool in this video.

Wasn’t this the cherry on top for your Instagram strategy? Metricooler, you’ve officially finished the InstaSchool course! Congrats! 🎉

Throughout this journey, you’ve acquired the necessary knowledge and skills to shine and succeed on one of the world’s most influential platforms. From creating a solid strategy all the way to implementing a content plan and optimizing throughout metrics, you have all it takes to fully shine on Instagram.

3. What’s next?

Now it’s time to put into practice everything that you’ve learned so far. Instagram’s algorithm is constantly evolving and changing, therefore, the key to success is to keep yourself up-to-date with the latest updates and experiment with new ideas! Do not be scared to try different strategies and learn from any mistakes you may have along the way, and of course, keep optimizing your content based on the data you receive from your audience. 

That being said, keep creating, measuring, and getting better every day! 

I almost forgot! Make sure to keep an eye out for a final email. It will contain a reward for making it this far!

Resources to keep up-to-date on what’s going on Instagram and any other social media platforms: 

1️⃣Metricool’s Newsletter: a favorite for those who work with social networks. Subscribe here to stay up to date with everything that’s happening in social media.

2️⃣Metricool’s Youtube Channel: you’ll find new videos with news, tutorials and live trainings to keep learning about social networks.

3️⃣Metricool’s Blog: daily updates with news, tutorials, guides, templates. In short, EVERYTHING you need to keep growing on social networks.

Thanks for joining us, Metricooler!