Keys to Measure and Professionalize Your Strategy

1. Data Analytics: Measuring the Performance of Your Strategy

Here comes one of our favorite parts, analytics. At Metricool, we are huge fans of data and we’re here to teach you what makes a good analysis on social networks.

Once you have a content plan in place, it’s time to analyze the data. Is the strategy working? Does it need to be reworked? To know if what you are doing is working, we have a strong ally: DATA.

These are the keys to measuring the performance of your strategy:

2. Monthly Reporting: Automate Data for Your Team or Clients

Whether for yourself or to send to your clients, reports are an indispensable tool for keeping track of your social strategy!

Reports can sound daunting, but creating them is actually very easy. You can even create them in just a few clicks thanks to tools like Metricool. 

Here’s how to generate your first report:

3. Online Advertising: How to Measure the Effectiveness of Campaigns

Investing in social media advertising campaigns is a good option to help you boost the visibility of your content and reach more potential customers.

But how do social media ads work? We’ll explain it “from start to finish”.

Each platform has its own advertising rules and formats and knowing them inside and out is the first step to creating effective advertising campaigns.

We’ll tell you the ABCs of advertising campaigns on each social network in these guides.

4. Influencer Marketing: Metrics to Track for Partnership ROI

Influencer marketing is a highly-used approach for brands looking to leverage brand ambassadors and grow authentic communities. 

When considering influencer marketing for your brand, keep this in mind: 

1 Thriving partnerships require aligned brands and influencers. Choosing the right influencers for your brand is easier said than done. However, if you follow this guide you can narrow your results with the right goals, target audience, and type of influencer in mind. 

2 Know the right metrics to track. While likes and impressions are good metrics, there are more in-depth analytics that uncover which campaigns are a hit or a miss. Review this blog to track the right metrics based on your influencer marketing goals. 

3 Consider a management tool or marketplace. Influencer marketing tools can help your brand find the right talent, measure campaigns, schedule content, and more. 

⭐This ultimate influencer marketing guide will answer ALL your questions, from “What is an influencer?” to “What are the best influencer marketing platforms?

5. Good Copy = Good Content

Although on social networks like TikTok, it may seem that the video is everything, the texts that accompany your publications can help you capture the attention of users and achieve your goal. That’s why creating persuasive copy is a fundamental step before uploading your post. 

Want to find out how to do it? We’ll tell you how.

6. SEO on Social Media:  Make the Algorithm Work for Your Content

SEO is an important term in Digital Marketing. If you’ve never heard of it, let’s give you some context: SEO stands for Search Engine Optimization and is a discipline that combines a series of techniques, actions, and strategies to improve positioning in search engines like Google. 

Social media networks are the search engines of the new generations, so it’s not surprising that these practices, which before we only found in blogs or websites, extend to Instagram posts, YouTube, and even TikTok videos.

So, Metricooler, grab a pen and paper because we are going to teach you how to make SEO your best ally to help you position your publications on social networks. The videos below focus on Instagram but have valuable tips that you can apply to your preferred networks.

BONUS TIP: Oh and don’t forget that hashtags are not dead and can be a part of your SEO strategy! Learn more below:

7. Leveraging AI in Social Media

Currently, many Artificial Intelligence tools will help you generate texts for your social networks, but is it possible to stand out with them? Take note of these tips to avoid looking like a robot on social networks when generating your copy with AI.

8. Mitigating “Trolls” and Crises on Social Media

Metricooler, social media isn’t always sunshine and roses so it’s important to be prepared for any crisis. You want to prevent a situation from getting more out of control than necessary.

So take note of these tips to get out of any online crisis with flying colors.

Unfortunately, “trolls” are a common occurrence when working in social media. You’ll more than likely experience them at some point in your social media career. They are users who intentionally seek to provoke controversy and conflict with the aim of having fun and can sometimes become a nuisance.

How do you identify them and deal with them? We got you.

9. Putting it All Together: Start Your SMM Journey

Metricooler, you can now kick off your career as a Social Media Manager. Look for new clients, keep researching to keep up with the latest news, and grow as a professional.

We can’t say goodbye without giving you some FREEBIES, so here are three resources to keep learning and a template to create social media management proposals for potential clients:

1 The favorite Newsletter for those of us who work in Social Media… Subscribe here and get weekly social media updates.

2 Find out what’s happening with live masterclasses and gain social media knowledge. Subscribe to the Metricool YouTube channel.

3 News, tutorials, resources, guides. Anything and everything about social media.

See you soon Metricooler!