Creating Valuable Social Media Content
You have the vision, now it’s only a matter of bringing it to life. Making an impression on social media takes more than just showing up. It takes the right resources and tools.
That’s why we’re equipping you with a full suite of tools designed to help you produce high-quality, strategic content. Let’s build your masterpieces! 🎨
1. How to Create Stand-Out Visual Content For Socials
1.1 Staying true to your brand identity with powerful designs
Not every piece of content has to be high-end or professionally produced, but it should always serve a purpose. If a post doesn’t appeal to your audience or catch their eye immediately, it may fall short of its intended goal.
That’s why visual design plays a key role in your strategy. In this section, we’ll cover practical tools and trends that help you create scroll-stopping content, whether you’re working with templates, stock images, or just your phone. You don’t need a massive budget to create powerful content.
Here’s a great resource for building your brand’s style guidelines, keeping your brand identity and voice in mind:
1.2 Image size guides for all networks + formats
Yes, size does matter. On social media, at least… why? Because nothing ruins a good post like a stretched image, cropped video, or cut-off text.
Getting your sizes right is a simple step that makes a huge difference in how your content performs.
If it feels like a lot to remember, we’ve got you covered—with both a downloadable spreadsheet and an easy cheat sheet to keep you organized while you create.
1.3 Resource banks for content creation
Even when chaos strikes, don’t let it affect your content calendar. That’s why inside Metricool, we have royalty-free image and video banks, to access at your leisure.
Metricool’s libraries are powered by Pixels, a free stock image and video library. Other free image and video banks include:
1.4 Editing images and video for socials
Multimedia editors simplify resizing and styling images and videos for each platform. You can crop, add text, effects, and more to give your content a branded look.
Check out our favorite easy-to-use editors, as well as comparison videos, such as Instagram’s Edits vs. CapCut. As you will see, we like CapCut a lot and not just because it’s a powerful editing tool. The tool is completely free, accessible for social media marketers and creators of all levels to enjoy and create powerful content.
1.5 The 10×10 Method to Batch Creating Content
Short-form videos aren’t going anywhere, even if TikTok does (but we really hope it doesn’t 😩).
Between you and me, the hardest part about short-form videos isn’t filming them, it’s coming up with fresh ideas every week.
Thankfully, we have created a formula for turning a single idea into 100 pieces of content. Yes, 100!
This workbook will walk you through it, so you never run out of content ideas:
2. Copywriting Strategies That Engage Your Audience
2.1 Writing copy that connects and converts
On video-heavy platforms like TikTok, the video may seem like everything. But, don’t underestimate the power of a great text post, in-video text, and thumbnail hooks. A strong caption or call-to-action can be the difference between a scroll past and a saved post.
Crafting persuasive, audience-focused copy is a crucial step in achieving your social media goals.
Want to find out how to do it? We’ll tell you how, or rather, we’ll write it out for you. ✍️
2.2 SEO on Social Media
SEO—Search Engine Optimization—is no longer limited to websites and blogs. As social media platforms evolve into powerful discovery tools, optimizing your posts for search is more important than ever. Whether it’s a TikTok, a Reel, or a YouTube short, applying SEO principles can improve your content’s visibility.
How did this come about? Instead of asking Google, younger generations are heading to TikTok and Instagram to ask detailed questions for an answer they seek: from travel recommendations to
At its core, SEO is a set of signals that trigger the network’s algorithm(s) to rank content based on factors like content quality, engagement, relevance, and keyword density. Overall, the goal is to provide content to your audience based on where and what they are searching for.
So, Metricooler, grab a pen and paper because we are going to teach you how to make SEO your best ally to help you position your posts on social media.
While these videos focus on Instagram, there are still valuable tips that you can apply across networks.
BONUS TIP: Oh, and don’t forget that hashtags are not dead and can be a crucial part of establishing your rankings.
2.3 Using AI tools for social posts without sacrificing quality
Sure, AI tools can whip up social media copy in seconds—but does that mean your content will stand out? Not if it sounds like a robot! Take these tips on board to make your AI-generated text feel fresh, human, and truly engaging.
What are the best AI tools? This article breaks down the top AI tools for today’s digital marketers. 💡 PRO TIP: Let Metricool’s AI assistant help you turn captions into engaging copy, tailored for every social media platform.