Create valuable content for social networks
Standing out on social networks can be complicated if you don’t have the right resources at hand, but don’t worry, we come with a social media backpack full of tools to create valuable content on your social networks.
1. How to create stand-out visual content for social networks
1.1 How to design posts for your social networks
If a post doesn’t appeal to you or catch your eye immediately, it will be difficult to achieve the objective set with it. So, Metricooler, taking care of the design of your posts on social networks is a step that you must take into account in your strategy.
In this chapter, we talk about tools, tips, and trends to make your posts stand out on social networks.
1.2 Image sizes for each social network
Size does matter on social networks. Before you start designing the images for your posts, you need to know what are the ideal sizes and formats for each social network.
1.3 Resource banks for social networks
If you don’t have images and videos for your posts, having a good resource bank on hand is essential so you never run out of content. We’ll leave you our recommendations so that you can include them in your browser’s favorites.
1.4 Image and video editing for social networks
Multimedia content editors are key when it comes to uploading content to social networks. They make it easy for you to crop your images and videos to adapt them to each platform. They even allow you to add your own style through effects, text, and other elements.
Take note of our recommendations from simple to intuitive editors. Test them out and find what application works best for you.
1.5 BONUS TIP: How to save hours creating social media content by “batching”
Undoubtedly, one of the many challenges facing social media professionals is how to manage all their work without falling short in other areas of their strategy.
One of the parts that often suffers the most is video content, but how can you optimize your time to create videos in batches and keep up with the times?
We propose a batch shooting technique to save time and ensure you have active content on your social networks.
Find the details in these videos:
2. How to write copy that stands out and engages your audience
2.1 Copywriting in social networks: Learn how to write copy that stands out and engages your audience.
Although on social networks like TikTok, it may seem that the video is everything, but the texts that accompany your publications can help you capture the attention of users and achieve your goal. That’s why creating persuasive copy is a fundamental step before uploading your post.
Want to find out how to do it? We’ll tell you how.
2.2 SEO on social networks
SEO is an important term in Digital Marketing. If you’ve never heard of it, let’s give you some context: SEO stands for Search Engine Optimization and is a discipline that combines a series of techniques, actions, and strategies to improve positioning in search engines like Google.
Social media networks are the search engines of the new generations, so it’s not surprising that these practices, which before we only found in blogs or websites, extend to Instagram posts, YouTube, and even TikTok videos.
So, Metricooler, grab a pen and paper because we are going to teach you how to make SEO your best ally to help you position your publications on social networks. The videos below focus on Instagram but have valuable tips that you can apply to your preferred networks.
BONUS TIP: Oh and don’t forget that hashtags are not dead and can be a part of your SEO strategy! Learn more below:
2.3 How to create more effective posts with AI
Currently, there are many Artificial Intelligence tools that will help you generate texts for your social networks, but is it possible to stand out with them? Take note of these tips to avoid looking like a robot on social networks when generating your copy with AI.