Join Metricool’s everlasting social media course : The Social Media School
Whether you are an aspiring social media manager or a digital professional, this online social media course is for you.
From planning and role-playing to automating and measuring, this free social media course guides you through the main tasks, content, and social networks (that align with your brand, of course).
100% online + Free
Directly applicable skills
At your own pace
What you will learn in this
Social Media Course
6 modules will guide you step by step, from the basics to advanced strategies, giving you all the skills you need to excel in social media.
Unlocking the Basics of Social Media Management
We can’t play the social media game unless we know our pawns and positions. This module will review:
Understanding the Top Social Media Platforms
How Social Media Actually Works
Understanding Audiences & Social Behavior
How to Become a Social Media Manager
Tools, Workflow & Professional Foundations
Setting Your Brand Up For Success
Creating Content for Social Media
Understanding Content Strategy
Defining Your Content Pillars
Choosing the Right Content Formats
Creating Content for Each Platform
Visual Content Basics
Writing for Social Media
Community Engagement & Audience Growth
Understanding Engagement & Algorithm Signals
Building a Community, Not Just an Audience
Engagement tactics & best practices
Growing Your Audience the Right Way
Understanding Your Community With Metricool
Monitoring Community Growth & Engagement
Key Steps to Measure & Professionalize Your Social Media Strategy
Understanding What to Measure & Why It Matters
Building a Repeatable Measurement Routine
Reporting for Your Team or Clients
Social Media SEO Basics
Influencer Marketing Essentials
Leveraging AI in social media
Mitigating Spam & Avoiding PR Crises
Social Media Paid Strategy
What Is Paid Social & When Should You Use It?
Setting Campaign Goals & Choosing the Right Platform
Audience Targeting & Understanding Your Buyer
Budgeting & Structuring Your Ad Spend
Setting Up a Paid Social Campaign (Step-by-Step)
Tracking and Optimizing Results
Scaling & Advanced Tactics
The Complete Social Media Strategy + Master Toolkit
Defining Your Strategic Foundation
Content Strategy Blueprint
Engagement & Community Plan
Measurement, Reporting & Optimization Plan Powered by Metricool
Integrating Paid Strategy
Build Your Complete Social Media Strategy
Final Course Wrap-Up & Next Steps
Want to save your FREE spot? Start anytime, anywhere!
Metricool Software, S.L. is the Data Controller for the processing of your data to manage your subscription to the Social Media School and to send you commercial communications with news and/or promotions, in this case, only if you check the box for this purpose. You have the right to access, rectification, erasure, restriction, objection and portability, which you can exercise by sending an email to [email protected]. More information in the Privacy Policy.
The Social Media Course made by Metricool
Metricool is a tool designed to help creators and social media professionals manage their work on a daily basis. But Metricool it’s also: tailor-made resources to download, annual social media studies… and complete free courses created by specialists, like this free Social Media Course, to help you go even further with social media.
This online course is for you if…
You are an aspiring social media manager looking to build practical, job-ready skills
You manage your company/brand’s social media strategy and want to optimize performance and results
You want to update your knowledge and stay current with the latest platform trends and best practices
Secure your FREE spot here!
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Metricool Software, S.L. is the Data Controller for the processing of your data to manage your subscription to the Social Media School and to send you commercial communications with news and/or promotions, in this case, only if you check the box for this purpose. You have the right to access, rectification, erasure, restriction, objection and portability, which you can exercise by sending an email to [email protected]. More information in the Privacy Policy.