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6.5 Integrating Paid Strategy

Paid media should not replace organic efforts. It should enhance them.

Ask yourself:

  • When does organic reach a plateau?
  • Which content already performs well organically?
  • Which offers need additional visibility?

Start small

  • Boost content that already performs well.
  • Test simple traffic campaigns.
  • Use retargeting for website visitors.

Paid works best when layered intentionally, not reactively.

Your Learning Journey

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Advance to Module 6.6