Social Media management tool - Metricool
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Strategy, Effective Content, and How to Remain Consistent

Estimated time to complete: 75 minutes

What You’ll Achieve

  • Understand how TikTok’s algorithm ranks videos.
  • Build a simple content strategy based on your ideal customer.
  • Use TikTok SEO: keywords, on-screen text, and hashtags that help you
  • Write stronger hooks, captions, and CTAs that drive retention
  • Create a consistent posting plan you can actually maintain

In module one, you got your TikTok house in order. Profile? Clear. Content basics? Covered. Now it’s time to build your strategy.

In this module, you’ll break down how the algorithm works, how to approach trends, and how to write captions and CTAs that guide your audience. You’ll also plan when to publish so your content has the best chance to be seen.

By the end of the lesson, you won’t just be posting; you’ll be posting with a plan.

Ready to start!

Advance to Module 2.1