What Works on LinkedIn in 2025? We Analyzed 577,180 Posts to Find Out
We’ve tracked tracking LinkedIn’s evolution for the past two years, and we’ve put together a detailed report on how the platform is changing. The data reveals some interesting trends—and a few surprises:
- Do more followers mean more posts?
- What types of interactions do users prefer?
- Which industries are the most active on LinkedIn?
- What content formats get the best results?
Now it’s your turn to put these insights into action. We’re giving you the data, but how you use it is up to you. Download the full LinkedIn Study for free, explore the findings, and apply them to your strategy.
Here’s a teaser of what we found, just to make you click the download button even harder:
- 12.24 – Average number of posts per month.
- 22.39% – Increase in impressions for pages with fewer than 1,000 followers.
- 13.75% – Engagement growth for pages with more than 1,000 followers.
- 28.13% – Increase in clicks over the past year.
- 53% – Growth in video posts on LinkedIn in the last year.
- 17.68% – Percentage of accounts that gained followers on LinkedIn.
- 45.85% – Engagement rate for carousels, the format with the highest interaction.
Get the full report and see what these trends mean for your LinkedIn strategy.
Download the LinkedIn Study now.
