Content Strategy & Creation

1. Defining Your Content Strategy: Your Brand, Your Style

The good stuff begins! It’s time to lay your cards on the table and define your content plans for your clients’ social networks. 

This step is crucial for guiding the blueprint of your content. When building your content strategy, there are a few essential things to include. In each of these sections, we have attached a blog post to get familiar with:

Target audience: Before creating your content plan, you need to understand who you’re targeting and how you will reach them. Also known as buyer personas, these will define your ideal audiences’ demographics, personal characteristics, goals, buying habits, buying journeys, sources of information, and pain points. While this buyer persona may be fictitious, this exercise is very real and impactful.

Competitor analysis: A competitor analysis monitors the actions and results of your industry competitors on social media. This allows you to set expectations and benchmark against industry standards. Plus, you can take a peek behind the scenes to understand which content, strategies, and approaches they use.

Social media goals: We always recommend setting SMART goals which are defined as Specific, Measurable, Achievable, Relevant, and Time-bound. This way, you can move forward with clear, actionable objectives. We also recommend setting KPIs (Key Performance Indicators) to measure specific data points and acquisitions.

Content pillars: Also known as content categories or clusters, content pillars lay the foundation of what content and conversations you intend to share with your audience. Brainstorm 3-5 categories for your content that will reflect your brand mission and align with the goals you just created!

Now it’s time to put it all together! Keep your favorite notepad handy and press play to get started:

2. Creating and Executing Content Plan

Once you have defined the keys to your strategy, it’s time to get down to business with your content plan. This step is key to maintaining good organization in your social networks. Do not waste time hesitating between what to publish and what not to publish.Creating a content plan is a piece of cake if you have a well-defined strategy and the right tools! Download our Social media template to learn how to organize your content in record time.

3. Content Creation: The Nitty Gritty

Standing out on social networks can be complicated if you don’t have the right resources at hand, but don’t worry, we come with a social media backpack full of tools to create valuable content on your social networks.

If a post doesn’t appeal to you or catch your eye immediately, it will be difficult to achieve the objective set with it. So, Metricooler, taking care of the design of your posts on social networks is a step that you must take into account in your strategy.

In this chapter, we talk about tools, tips, and trends to make your posts stand out on social networks.

Size does matter on social networks. Before you start designing the images for your posts, you need to know what the ideal sizes and formats are for each social network.

If you don’t have images and videos for your posts, having a good resource bank on hand is essential so you never run out of content. We’ll leave you our recommendations so that you can include them in your browser’s favorites.

Multimedia content editors are key when it comes to uploading content to social networks. They make it easy for you to crop your images and videos to adapt them to each platform. They even allow you to add your own style through effects, text, and other elements. 

Take note of our recommendations from simple to intuitive editors. Test them out and find what application works best for you.

4. Content Scheduling: Save Time & Energy

With a defined content plan, the only thing left to do is to schedule your post so that you can stop worrying and invest that time into other tasks such as finding new customers, improving your strategy, and even taking a proper day off with peace of mind. Because yes, Metricooler, although social media never sleeps, Social Media Managers should. Let’s see how easy it is to schedule your content with Metricool for all your social networks in just a few easy clicks.

If you want a quick overview, this video is for you:

If you want the in-depth tutorial, click here instead:

Metricooler, you are SO close to becoming a real PRO in social media management! Now, it’s time to share with you one of our life-saving features, our autolists.

Thanks to them, you can automate certain tasks such as recurring posts of evergreen content or even the automatic publication of new tweets every time you upload a video to your YouTube channel, an article to your blog, or a new episode of your podcast.

Sounds good, doesn’t it? Press play and we’ll explain how to do it step by step.

Undoubtedly, one of the many challenges facing social media professionals is how to manage all their work without falling short in other areas of their strategy. 

One of the parts that often suffers the most is video content, but how can you optimize your time to create videos in batches so you have time for other tasks? 

We propose a batch shooting technique to save time and ensure you have active content on your social networks.

Here’s how to batch video content effectively: