Evergreen content definition in the marketing world as content that persists over time, that is, it doesn’t have an expiration date and can’t become obsolete. This type of content will have the same value for users today or in a year.
Time goes very quickly on the internet and content has a very short life within the network. Almost everything comes to an end, even before we have the chance to value it. That explains why long lasting content is the most relevant.
EVERGREEN CONTENT DEFINITION
It’s the content that never expires. It will remain over time and help you to attract traffic to your website.
Content such as “what it is” and “how to do it” are good examples of evergreen content.
Evergreen content examples: What are Social Networks? / What’s Engagement? / How to create a Facebook account, etc.
Evergreen content doesn’t require as many revisits and updates as other types of content. This explains why this content is never considered out of date.
It also accepts different formats like posts, infographics or videos and it’s very valuable for SEO since it continuously attracts interest, along with engagement, links and traffic to websites.
How to create evergreen content
Below you will find some tips to write evergreen content when you create your editorial plan for your website:
- Don’t write for experts: Specialist in any specific subject don’t normally look for this type of information. You should focus on beginners, since they are the ones that need more help.
- Avoid using very technical vocabulary: If you use a very technical and complex vocabulary, people with little experience in the subject might get lost.
- Choose a specific topic: You can put together a serial of posts related to a same topic and link them.
- Create a complete and unique article: You shouldn’t rush when you write this type of post. Make sure your audience doesn’t need to consult other sources to find more information about the subject you wrote about.
- Answer to questions such as “What it is” and “How to do it”: these questions are ideal to create evergreen content.
Since you are focusing your efforts on this type of content, try to find out what type of searches are more popular amongst users and which ones remain over time.
Tools to create evergreen content
There are several tools in the market that will help you to find evergreen content. Today, we are focusing on those that are free of charge.
Google Trends: This tool will help you to know if the topic that you are planning to write about has searches over time or on the contrary, it’s something temporary.
In the next example we observe how some searches remain over time while others have a short life.
In the following image we can see how certain topics were very popular at some point but not any longer. Therefore, they can’t be considered evergreen content.
If we analyze the case of iPhone devices, such as the 4, 5 or 6, we can see how these models were very trending, receiving plenty of searches at some point. However, it was temporary, so they lost their popularity and were replaced.
Answer the Public: which questions and queries do our future readers have about a specific subject?
The answer is Answer the public.
Enter the subject that you’d like to write about and discover what people are searching for. After finding content ideas you can always check on Google Trends to learn if it’s something temporary or remains over time.
In the following example we have entered the generic term “social networks”. When you tap on “Get Questions”, all the queries that users search about this subject will appear. Very interesting to get ideas for your evergreen content.
Google: The same search engine provides you with ideas and questions that people are looking for.
Enter any word and find the questions and suggestions that Google provides.
Again, a good way to get ideas for content that remains over time.
Advantages of evergreen content
With this type of content you can get new costumers and drive more traffic to your website or blog. Since it will last over time, there are higher chances that the content becomes relevant.
You should spend more time on these types of posts to maximize their quality and value for SEO.
You must offer a positive experience to users if you’d like to appear in the first results of Google search engine. Become the best answer to their questions.
Besides, as they are long-lasting subjects, it’s probable that bloggers or businesses link your post to theirs, so you will get more visibility.
You must create an outstanding content marketing strategy to maximize the results from your evergreen content. The content must attract and be valuable for users.
Ideas for evergreen content
Ever-lasting content that never loses currency no matter who reads it:
- Education Posts are always in vogue
- Historic articles
- Informative Posts: Guides
- Tips or content lists: they are ideal to find answers about any type of content.
- Solutions to frequent asked questions
How to promote evergreen content
This type of content differs from others. To promote and make known your evergreen content you should publish on social networks or send newsletters.
As we’ve mentioned throughout this article, you will be able to keep reposting this article on social networks even months after first publishing, to reach a larger audience.
Although the content never expires, as you create related posts you can add to the content links or relevant content.
Now you know what evergreen content is. Will you add it to your marketing strategy?
If you have any doubt, we will read your comments!