Well-Being in Social Media Professionals in 2026
60 pages of data on the workload, pressures, habits, and realities of social media work in 2026, built from 1,000+ surveys across freelancers, agencies, and small businesses.
Metricool Software, S.L. is responsible for processing your data to send you the report template and to send you communications with news and promotions if you check the box for that purpose. You have the right to access, rectify, delete, limit, oppose the processing, and port your data. You can exercise your rights by emailing [email protected]. More information can be found in the Privacy Policy.

Managing social media is very challenging
and behind every post, every metric, and every interaction, there is so much that goes unnoticed.
To understand their reality, we surveyed more than 1,000 freelancers, agencies, marketers, and small business owners to hear firsthand how they’re doing: what concerns them, how they manage the pressure, and how they find balance between their work and personal lives.
The result is a 60-page report packed with insights, patterns, and realities that don’t usually make it into the highlight reel.
Metricool Software, S.L. is responsible for processing your data to send you the report template and to send you communications with news and promotions if you check the box for that purpose. You have the right to access, rectify, delete, limit, oppose the processing, and port your data. You can exercise your rights by emailing [email protected]. More information can be found in the Privacy Policy.

Understand the state of industry professionals
Here you will find real data to understand the state of the industry and the level of well-being of those who work in it:
➜ 73% work outside their working hours.
➜ 44% can’t fully disconnect after work.
➜ 75% feel like they’re wearing too many hats at once.
Includes real testimonies from social media professionals and what they do to reduce their stress and prevent burnout.
Download the full report and see the complete picture:
Metricool Software, S.L. is responsible for processing your data to send you the report template and to send you communications with news and promotions if you check the box for that purpose. You have the right to access, rectify, delete, limit, oppose the processing, and port your data. You can exercise your rights by emailing [email protected]. More information can be found in the Privacy Policy.