Like most websites, we use own and third party cookies for analytical purposes and to show you personalised advertising or based on your browsing habits.
Generally, the information does not directly identify you, but can provide you with a more personalised web experience. Because we respect your right to privacy, you may choose not to allow us to use certain cookies. However, blocking some types of cookies may affect your experience on the site and the services we can offer.
For more information, you can read our cookie policy.
45 Free Tools Every Social Media Manager Needs
In today’s fast-paced social media landscape, productivity, and efficient project and time management are more crucial than ever. With the constant demand for engaging content and timely responses, social media managers must juggle a myriad of tasks efficiently to stay ahead.
At Metricool, we understand the struggle firsthand, which is why we’ve curated a database of tools to make your job easier.
With over 70 team members spanning different time zones, finding the right tools is crucial for maintaining efficiency. Over the years, we’ve designed and streamlined processes across various domains to ensure seamless operations.
Today, we’re thrilled to introduce a curated collection of 45 free tools for social media managers designed to optimize workflows, boost productivity, and reclaim your time. In this post, we’ve highlighted a few of our favorites to help you get a sense of what’s included in the database, but be sure to download it to get the full list.
Free Tools Every Social Media Manager Needs
🎨 Graphic Design
Forget about wrestling with design software. These free tools will get you professional results, removing all the complexity of professional alternatives:
- Canva — Create beautiful designs in minutes with easy-to-use templates.
- Crello — Design engaging visuals with thousands of free templates at your fingertips.
- Desygner — Design with drag-and-drop simplicity for everything from social media to marketing materials.
✍️ Copywriting
Say goodbye to writer’s block:
- Hemingway Editor – Simplify your writing and make it bolder.
- Grammarly – Grammar check, style suggestions, and more.
- CoSchedule Headline Analyzer — Write attention-grabbing headlines.
📅 Social Media Scheduling
Stay on top of your social game without breaking a sweat:
- Metricool — You know we’re the only tool you need for this 😊 Don’t have an account yet? Sign up now. It’s free. No trial, no credit card required. The best social media analytics in the game, planner & scheduler, unified inbox, and more in one place.
🎥 Video Editing
Mastering video editing is a must for social media pros, but it doesn’t have to be hard. These tools make creating stunning videos a breeze for everyone:
- DaVinci Resolve – A professional-grade video editor.
- Shotcut – A free and versatile open-source video editor.
- Adobe Premiere Rush – Designed for quick, on-the-go edits and social media sharing.
📋 Project Management
Managing multiple projects can be chaotic. These free project management tools simplify tracking and organizing tasks, keeping you on top of everything:
- Trello – Visualize your tasks with boards, lists, and cards for easy project tracking.
- Todoist – Track and manage tasks with a minimalist design and powerful features.
- Wrike – Collaborate and manage projects efficiently with dynamic request forms and Gantt charts.
📧 Email Clients
Because a great email client is the secret weapon of productivity:
- Spark – Collaborative email client with smart inbox features and team tools to streamline communication.
- Thunderbird – Versatile, open-source email client for all your email needs.
- Proton Mail – Secure and private email service with strong encryption.
📷 Stock Images
Make your content pop with beautiful, free visuals:
- Unsplash – Stunning high-resolution photos that are free to use for any purpose.
- Freepik – Millions of free vectors, photos, and PSD files with proper attribution.
- StockSnap – Thousands of high-resolution images added weekly, all free from copyright restrictions.
📊 SEO & Analytics
Research is an essential part of content creation. The beginning of creating well-optimized content that people care about. These tools will help you see how much search traffic—interest—a topic gets:
- Keywords Everywhere —See search volume, CPC, and competition data for any keyword.
- SimilarWeb — Discover any website’s critical data such as monthly visitors, top visiting countries, and traffic sources.
- vidiQ — YouTube analytics.
🔌 Chrome Plugins
A few miscellaneous tools that will turn your browser into a productivity machine:
- uBlock Origin — Block annoying ads, including an excellent granular content filtering feature.
- Sidekick — Block internet distractions, complete healthy deep work sessions, and get more stuff done.
- Bitwarden — Save time managing and recovering forgotten passwords.
Exploring these tools can turn your daily grind into a streamlined, stress-free experience. Try them out, and watch your productivity soar!
Have any favorites we’ve missed? Leave a comment and share them.