AI Tools for Marketers: Compare the Best (Ro)Bots

We know that getting used to a new tool in your everyday work is a bit like putting together IKEA furniture without the manual—you know it’ll be helpful once it’s up and running, but the setup can be draining, to say the least. Especially when it comes to AI tools for marketers, the choices are endless, and it takes time to research, test, and figure out which one is actually worth your time. Otherwise, it ends up being just another task you wish an AI tool could handle for you in the first place. 

So, to save you the headache, we put together an AI tools comparison specifically for marketers who work intensely with social media. Stay tuned for a quick tools review. 

What are Marketers Looking for in an AI Tool?

Beyond the fear that AI could one day replace marketers, it’s probably more useful to think of it as a partnership. We’re not getting pushed out—we’re evolving. It’s less about machines taking over and more about figuring out how to collaborate, co-exist, and still keep the human spark alive in our work while letting the tools take care of the heavy lifting.

So, what are the main areas marketers are turning to AI for?

• Idea generation, content research & creation (think blog posts, social captions, email copy)
• Social media management and advertising (testing ad variations)
• Visual ideas and image generation (we will forever love graphic designers!)
• Strategy support (campaign concepts, performance analysis)
• SEO help (keywords, meta descriptions, content optimization)
• Productivity hacks (outsourcing some more operational tasks, like preparing summaries) 
• Customer journey mapping 
• Audience research
• Trend analysis and forecasting
• Cost reduction (especially for smaller teams)

Now let’s look at how the top AI tools stack up.

ChatGPT vs The World: Tool-by-Tool Comparison 

Let’s start our comparison of AI tools for marketers with the king in the castle (or maybe just the most well-known?): ChatGPT. How does it hold up against the competition?

ChatGPT vs Bard (now Gemini) 

After a rebranding, Google’s AI assistant is now called Gemini. Let’s see the main differences. 

Ownership

• Bard/Gemini: Google
• ChatGPT: OpenAI

Training & Data

• Bard is trained on Google’s internal dataset (Infiniset) + live access to Google Search (depending on user settings).
• ChatGPT uses publicly available data, licensed third-party sources, and user interactions. The free version is trained up to 2021. ChatGPT Plus gives you access to GPT-4 with more recent data + plugins.

UX & Features

• Bard generates three drafts per prompt, lets you modify tone (shorter, longer, more casual, etc.), and verify responses via Google Search. Integration with Google Docs and Gmail is seamless.
• ChatGPT has a simpler interface with conversation memory and plugins (Plus version). Also integrates with third-party tools.

Who’s it for?

• Need to research something thoroughly? Gemini’s your bestie.
• Writing creative content? ChatGPT probably has the edge.

Gemini Deep Research

Gemini Deep Research is like having a research assistant who never gets tired. It dives into multiple sources, pulls insights from across the web, and creates a well-organized essay. Then—with one click—it sends everything to your Google Drive. You get a polished Google Doc with proper citations at the bottom.

If you’re a content creator, this tool is gold: it gives you a deep-dive research paper, plus a handy summary with bullet points and key insights to build your next script, blog post, or video around.

Who can access it? Gemini Advanced subscribers. 

How much it costs? $19.99 USD / month. $0 USD for the first month.

Bottom line: for serious research with zero chaos, Gemini Deep Research delivers.

ChatGPT vs Claude

Anthropic’s Claude is also a great AI tool for marketers, known for its thoughtful, polished output—let’s say it’s less risky, more refined. ChatGPT, on the other hand, is bold, flexible, and ready to get creative. Let’s compare.

Ownership

•  Claude: Anthropic
•  ChatGPT: OpenAI

Tone & Content Style

• Claude is your best buddy for creative writing. Reviews suggest that Claude sounds more natural and lets you tweak your text in a more creative way. If you need depth and precision for your texts, turn to Claud. 
• ChatGPT is ideal for brainstorming and for casual or engaging content. For speed and creativity, it’s best you turn to ChatGPT. 

Social Media & Workflow

• Both can help write captions, suggest ideas, and plan posts—but need some guidance. Don’t forget, it’s valid for both: the better your prompt, the better the outcome. 

Strategy & SEO

• ChatGPT has a slight advantage for SEO, campaign ideas, and keyword-heavy content.
• Claude can follow structured briefs but isn’t as marketing-oriented by default.

Productivity

• Both tools support productivity by handling repetitive writing tasks
• You still need to steer them, but they respond well to clear prompts.

Cost

•  Claude: Free (at the time of writing)
•  ChatGPT: Free and paid versions; GPT-4 and plugins available with ChatGPT Plus

Who’s it for?

• Prefer a cautious, thoughtful writing style with nuanced reasoning? Go with Claude. It’s especially strong for long-form content that requires maintaining context throughout.
• Want creative ideas, flexible tone, and marketing support with a more straightforward approach? ChatGPT wins here.

ChatGPT vs Copilot (by Microsoft) 

Microsoft’s Copilot is deeply embedded in the Office ecosystem, making it a go-to for business productivity. Think of it as your office assistant. ChatGPT shines when you need flexibility, creativity, or marketing help. Let’s see how these AI tools compare for marketers:

Ownership

• Copilot: Microsoft
• ChatGPT: OpenAI

Integration & Workflow

• Copilot is built directly into Microsoft 365 apps like Word, Excel, and PowerPoint.
• ChatGPT works independently but supports plugins and third-party tool integration (Plus version).

Content & Visuals

• Copilot helps with business content and can auto-generate PowerPoint layouts.
• ChatGPT is better for creative writing, idea generation, and open-ended tasks.

SEO & Social Media

• Copilot is not optimized for SEO or social content.
• ChatGPT handles SEO tasks, keyword optimization, and social captions more effectively.

Productivity

• Copilot boosts productivity within the Microsoft ecosystem. It can summarize documents for you, answer questions, and generate text and images in Word and OneNote.
• ChatGPT helps across a wider range of tasks but requires more manual setup.

Cost

• Copilot: Included with Microsoft 365.
• ChatGPT: Free and paid versions (GPT-4 and plugins with ChatGPT Plus).

Who’s it for?

• Need help with internal documents, reports, or corporate slides? Copilot is your tool.
• Want to generate ideas, write creatively, or plan a content strategy? ChatGPT fits better.

Perplexity AI vs ChatGPT

As Matt Wolf, AI expert for content creation puts it in one of his interviews, Perplexity is like taking ChatGPT and Google and smashing them together into a single tool. Here’s how these two AI tools stack up for marketers.

Ownership

• Perplexity: Independent AI company
• ChatGPT: OpenAI

Search & Research

• Perplexity searches the web in real time before answering, then summarizes the findings with citations.
• ChatGPT’s search (in Plus version) is more surface-level and less detailed.

Content Creation

• ChatGPT is better for creative writing, storytelling, and marketing copy.
• Perplexity focuses on research-driven content, offering detailed summaries and factual accuracy.

Trend & Info Sourcing

• Perplexity excels at identifying up-to-date information and tracking current events.
• ChatGPT needs plugins or browser tools to keep up with trends.

User Experience

• Perplexity shows real sources, avoids fluff, and skips the “AI hallucination” problem more often.
• ChatGPT offers memory, plugins, and a conversational flow better suited for long-form content creation.

Cost

• Perplexity: Free version uses the LLama model + ads; upgrade removes ads. 
• ChatGPT: Free and paid versions; GPT-4 and plugins available with ChatGPT Plus.

Who’s it for?

• Need reliable research, citations, or fact-checking? Perplexity is your go-to.
• Looking to brainstorm, write creatively, or build marketing content? ChatGPT is still king.

ChatGPT vs Grok

Okay, we’ve seen quite some comparison but one is definitely missing still: Now let’s break down the differences between ChatGPT and Elon Musk’s Grok—X’s built-in AI with a “bold personality”.

Ownership

• Grok: X (formerly Twitter)
• ChatGPT: OpenAI

Tone & Personality

• Grok brings a sarcastic, edgy tone that makes conversations more playful.
• ChatGPT maintains a neutral tone and can adjust its tone to the style you’re asking it to.

Social Integration

• Grok is deeply integrated into X, giving it a unique edge for real-time trend tracking and social engagement.
• ChatGPT operates independently, but can assist with social content planning across platforms.

Strategy & SEO

• ChatGPT is more mature when it comes to campaign planning, SEO optimization, and long-form content.
• Grok isn’t built for marketing strategy—yet.

Cost

• Grok: Included with X Premium (starts at $8/month).
• ChatGPT: Free and Plus tiers; GPT-4 and tools unlocked with ChatGPT Plus ($20/month).

Who’s it for?

• Want snarky replies or live trend insights from X? Grok’s your guy.
• Need structured content, SEO help, or brainstorming? ChatGPT has the edge.

🔗 Bonus Tip: Check out ready-to-use prompts for marketers here: 

ChatGPT vs Deepseek 

The new kid on the block, DeepSeek, has recently sparked debate around its cost-efficiency, security concerns (and also!) reduced environmental impact. But how does this Chinese AI tool compare to ChatGPT for marketers?

Ownership

• Deepseek: High-Flyer Capital 
• ChatGPT: OpenAI

Tone & Personality

• Deepseek keeps it straight. It’s fact-first, academic in tone, and doesn’t go off-script.
• ChatGPT adapts to your tone—casual, professional, funny—you name it. It’s more versatile for creative writing and brand voice.

Research Capability

• Deepseek is built for serious digging. It crawls the web deeply (pun intended) before answering, citing sources, summarizing studies, and delivering context-rich insights.
• ChatGPT can browse too (with Plus + browsing enabled), but the results are often more surface-level and not always source-cited.

Content Creation

• ChatGPT shines here. From blog posts to Instagram captions, it’s the go-to for brainstorming, storytelling, and turning ideas into engaging content.
• Deepseek isn’t made for flair—it’s more about structured info and academic-style responses.

Cost

• Deepseek: Free, currently with no paywall (though it might introduce one later)
• ChatGPT: Free (GPT-3.5) and Plus ($20/month for GPT-4, browsing, DALL·E, custom GPTs, etc.)

Who’s it for?

• Need long-form content, SEO help, or flexible tone? ChatGPT is your creative co-pilot.
• Need citations, summaries, and deep web research? Deepseek is your academic AI buddy.

Need a more in-depth comparison? Find more insights in our article:

The Ultimate Comparison: ChatGPT vs Claude vs Gemini

Here’s the quick rundown:

More AI-Powered Content Creation Tools

For Copywriting

Copy AI & Jasper.ai
Built specifically for marketing and ad copy. If you need snappy taglines, product descriptions, or email content, these tools often outperform general-purpose AIs.

For Content Optimization

Surfer SEO
Perfect for improving your search rankings. It analyzes top-performing content and gives you real-time suggestions to boost your SEO.

For Productivity

Notion AI
A powerhouse for organizing workflows, planning projects, and turning messy thoughts into structured outlines.

For Editing

Grammarly
Helps polish your writing by catching grammar mistakes, unclear sentences, and tone mismatches.

For Images

Leonardo.ai
This one’s packed with different image generation models—including FLUX for realism and Phoenix, its own in-house model.

• 100 free credits daily
•  4–8 credits per image
• Perfect for thumbnails, realistic renders, and upscaling images from other generators.

Idiogram
A game-changer for putting text into images—yes, it actually gets the lettering right. Also offers a set of free daily credits.

Which Tool for Which Task?

Let’s break it down even simpler:

What’s your go-to AI tool right now? We’d love to hear about your experiences in the comments! 

Kata , 25 April 2025