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Gretchen Oestreicher
Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.
Author's posts
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- Social Media
10 Social Media Mistakes to Avoid in 2025
Social media is a necessity for businesses of all sizes, but since it’s a relatively new necessity, a lot of businesses are unsure of exactly how to go about executing it. Add this to the fact that everyone has a Facebook and thinks they’re an automatic expert, and you’ve got a recipe for major disaster.Read more -
- News
- Social Media
What is RedNote? New App Rises to Popularity as TikTok Ban Looms
The U.S. social media landscape is in the middle of a shake-up as TikTok faces a potential shutdown on January 19. Stepping into the spotlight is RedNote, the English version of the popular Chinese app Xiaohongshu, which has surged to the top spot among free iPhone apps in the U.S. App Store. Nicknamed the “little […]Read more -
Build a Facebook Marketing Strategy 2025
Want to improve your brand's Facebook profile but don't know how? We got you covered! Follow this complete guide to take your Facebook marketing strategy from zero to hero.Read more -
Best Time to Post On Instagram
Learn what the best time to post on Instagram based on the day of the week.Read more -
- TikTok
How The TikTok Algorithm Works in 2025
Have you ever wondered how the TikTok algorithm works in 2025? Read this article, and take away key tips to better rank your videos.Read more -
Instagram Profile Picture Guide 2025
Your Instagram profile picture is the first thing people see when they come across your account, so it’s important to get it right. To help you with that, we’ve put together this short guide with tips on how to make the best first impression.Read more -
- Bluesky
Bluesky vs. Twitter (now X): Similarities and Differences in 2025
In the battle of “Bluesky vs. X” (formerly Twitter), the two social media platforms are reshaping digital communication in very different ways. Bluesky introduces a decentralized, community-driven alternative, while X relies on a well-established, metrics-focused ecosystem. Although both platforms support quick, concise interactions, they take distinct approaches to online engagement: Bluesky focuses on user control […]Read more -
- YouTube
YouTube Video and Image Sizes in 2025
Creating visually appealing and high-quality content on YouTube requires a solid understanding of the platform’s video and image size requirements. Below, we’ll explore the recommended sizes, dimensions, and resolutions for YouTube videos and images in 2025, along with some best practices to help you enhance your channel’s visual appeal and grow your viewership. YouTube Video […]Read more -
- Content Marketing
Mobile Content Marketing Guide: Tips and Best Practices for 2025
These days, mobile content marketing is crucial for any brand to succeed in the digital world. With smartphones now the primary means of accessing content, learn how to adapt on a visual, technical, and conceptual level.Read more -
The Complete Instagram Reels Guide 2025
Discover more about Instagram Reels and how to utilize them in 2025 - whether you're an individual, creator, brand, or business.Read more -
Instagram Stories Ideas: Unique, Creative, and Engaging Stories Ideas for 2025
Instagram Stories have revolutionized brand-audience connections, providing a lively platform for spontaneous content. These temporary posts, which vanish after 24 hours, promote creativity and interaction through features like polls and direct messages. This format boosts visibility, enhances engagement, and drives website traffic. Using innovative Instagram Stories ideas can significantly elevate your brand’s presence and foster […]Read more -
- TikTok
TikTok SEO Guide 2025
Learn how to rank better in search results and watch your TikTok videos excel, using TikTok SEO strategies.Read more