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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Bluesky
How to Use Flashes the Bluesky Instagram Alternative
Flashes is a new photo- and video-sharing app designed for the Bluesky ecosystem, offering a decentralized alternative to Instagram. This guide covers everything you need to know about Flashes, from its features and setup to how it integrates with Bluesky for a seamless social media experience.
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- TikTok
Top 10 Trending TikTok Songs in Canada This Week | July 7th, 2025
Every week, TikTok's trending sounds shift fast, but these are the tracks currently dominating feeds in Canada. From nostalgic throwbacks to high-energy remixes, see how creators are using these songs to jump on trends, tell stories, and boost engagement.
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- Analytics
DashThis Alternatives for Marketing Reporting in 2025
DashThis is solid for reporting, but it has its limits. Here are six tools that offer flexibility, automation, or social media insights for freelancers, agencies, and brands alike.
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- AI Marketing
- Social Media
Social Media Chatbots: What They Are, How to Use Them, and Why They Matter
Social media chatbots keep your brand available around the clock, answering questions even when your team is offline. In this guide, you’ll find best practices for balancing automation with personal care and how chatbots can be a part of your overall social media strategy.
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- Analytics
- Twitter
X (Twitter) Analytics in 2025
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.
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- Social Media
What is Gander Social? Canada’s New Homegrown Social Media Platform
Gander Social is looking to change how we connect online by prioritizing transparency, data protection, and local relevance. The platform is still in development, but early features are already focused on creating a healthier, more grounded digital space.
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- Social Media
Social Media Bots: The Good and The Bad
Social media bots can help streamline your workflow and improve customer interactions, but they can also create fake engagement and spread misinformation. In this post, we break down the good and the bad sides of bots, how they work, and how to use automation responsibly in your social media strategy.
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- Pinterest
Pinterest Trends in Canada: What’s Hot for Summer 2025
See what Pinterest searches say about what Canadians are into this summer, from herbal drinks to nature trips and astrology-inspired makeup. The 2025 Pinterest Trends report is here, and we’re breaking down the main takeaways.
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- News
- Social Media
New Canadian Social Media Platforms Aim to Challenge Big Tech: Gander Social & QCLUB
As Canadians look for alternatives to dominant platforms, Gander and QLUB offer new options rooted in local values. Their focus on community and user control could shape the future of social media in Canada.
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- News
- TikTok
TikTok Unveils New Marketing Tools for Canadian Brands
TikTok is stepping up its game in Canada. At the fourth annual TikTok World Canada summit in Toronto, the platform unveiled a wave of new features designed to help brands connect with audiences, build stronger campaigns, and make smarter marketing decisions. The updates focus on AI-powered tools, deeper insights, and creative resources that aim to […]
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- Analytics
- Instagram
What is Instagram Engagement and How to Improve It?
Struggling to grow on Instagram? We’ll show you how to analyze your Instagram engagement rate and tweak your strategy for better results.
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- News
WhatsApp to Introduce Ads in the App: Here’s What You Need to Know
Meta is making a big move with WhatsApp: ads are officially coming to the platform. On Monday, WhatsApp announced that ads will soon appear in the app’s Updates tab: the section where users follow Channels and check out Status updates. With 1.5 billion people visiting this tab daily, it’s clear Meta sees an opportunity to […]
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