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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Social Media
- TikTok
50 TikTok Statistics in 2025 for Social Media Marketing
TikTok is a rapidly growing social media platform, with nearly 2 billion monthly active users worldwide. Its massive user base is a key piece for brands looking to connect with their target audience, particularly Gen Z and younger millennials. Below we explore 50 interesting TikTok statistics that social media managers should know in 2025. We […]
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- Analytics
- Instagram
What is Instagram Engagement and How to Improve It?
Struggling to grow on Instagram? We’ll show you how to analyze your Instagram engagement rate and tweak your strategy for better results.
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- Pinterest
- Social Media
45 Pinterest Statistics in 2025
These 45 Pinterest statistics can help you improve your social media marketing strategy. Drive conversions, target your audience, and improve engagement.
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- AI Marketing
- Facebook
- Instagram
How to Turn Off Meta AI: Facebook, Instagram, and Whatsapp
Keep your privacy safe so Meta doesn't use your data to train its AI. Here find multiple ways to protect your data.
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- AI Marketing
- Facebook
- News
Meta AI: Increasing Backlash Amid Widespread Growth
Meta’s AI assistant, powered by its Llama model, is becoming one of the most popular tools across Instagram, Facebook, WhatsApp, and Messenger. With nearly 600 million active users expected by the end of 2025, Meta AI is gaining traction globally. However, recent updates have sparked growing concerns and backlash from users, with searches for “how […]
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- Facebook
How to Schedule Facebook Posts, Reels, Stories and More with Metricool
Scheduling your Facebook content will help you save work time so that you can devote yourself to other tasks while your content is posted to your page. Find out how to schedule a post on Facebook with Creator Studio and Metricool.
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- Facebook
- Metricool
Custom Facebook Analytics Report with Metricool
Collecting your Facebook data can be a hefty task if you don't have the right tools to save time. With Metricool tyou can automate Facebook reports in one minute or less.
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- Analytics
- Instagram
Optimize Your Instagram Strategy with Metricool’s Instagram Hashtag Tracker
With Metricool's Instagram Hashtag Tracker, you can dive deep into the performance of your hashtags to understand what’s working and what isn’t. Learn how to use these insights to refine your strategy and achieve better, data-driven results on Instagram.
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- Facebook Ads
- Online advertising
Facebook Ads Guide for Beginners
Follow this detailed guide to help your Facebook ad creation process, so you can reach all your business goals.
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- News
- TikTok
Update January 22, 2025: CapCut and More Returned After TikTok Ban; Meta Alternative ‘Edits’ Coming Soon
The U.S. government’s decision to ban CapCut, the popular video editing app owned by Chinese tech giant ByteDance, marks another chapter in its efforts to curb the influence of Chinese technology companies. This move, spurred by concerns over national security and data privacy, comes alongside the broader TikTok controversy. After several days of being unavailable, […]
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- Facebook Ads
How to See and Analyze Your Competitors’ Facebook Ads
Monitoring your competitors’ Facebook ads goes beyond just copying their strategies—it’s about understanding what works and why. By analyzing their campaigns, you can spot trends, figure out what connects with the audience, and use these insights to refine your own approach. In this article, we’ll show you how to use the Meta Ad Library to […]
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- News
- TikTok
TikTok Ban Update – January 20th, 2025
Odds are that you have heard the words TikTok ban within the last few months. This is because a bill including the deadline of TikTok’s parent company known as Bytedance to pass on their power to a United States company within 9 months or experience a ban in the U.S.
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