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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

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Dictionary
Social Media
Build Brand Awareness on Social Media
Building brand awareness on social media requires a consistent presence that reflects your unique identity and values while effectively engaging your target audience. By creating valuable content, optimizing your profiles, and launching targeted awareness campaigns, you can enhance your brand's visibility and foster lasting connections with potential customers.
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Content Marketing
Social Media
Social Media Content Curation Guide
Content curation is a social media strategy where you find and share content from other sources. Learn how to utilize content curation alongside content creation as part of your social media strategy.
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News
TikTok
TikTok Ban Update – September 2025
Odds are that you have heard the words TikTok ban within the last few months. This is because a bill including the deadline of TikTok’s parent company known as Bytedance to pass on their power to a United States company within 9 months or experience a ban in the U.S.
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Social Media
Social Media ROI: What It Is and How to Measure It
Do you know what ROI is? Learn how to determine whether your campaigns on social networks have been a success or a flop.
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News
WhatsApp Ads 2025: New Status Formats Arrive
Launched in June, updated by September: WhatsApp ads are moving fast. Catch up on all the details here.
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AI Marketing
Chat GPT for Social Media Marketing: Complete Guide
With ChatGPT, social media managers can automate repetitive tasks, enhance their creative process, and boost audience engagement. The tool generates fresh content ideas, drafts captions, and tailors posts for different platforms. Discover how it can save you time and boost your brand’s presence.
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YouTube
YouTube Video Ideas 2025: 153 Ideas For Your YouTube Channel
Struggling to come up with YouTube content? This guide gives you 153 YouTube video ideas across niches like cooking, tech, lifestyle, and entertainment to spark creativity.
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Content Marketing
Online advertising
Google AdSense: What It Is and How to Start Earning from Your Website
Google AdSense is a simple way for website owners and bloggers to earn money from their content. It connects your site with relevant ads and pays you for clicks or impressions. This category covers how AdSense works, how to get started, and tips to grow your ad revenue.
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Content Marketing
Social Media
Social Media Marketing Events & Conferences 2025-2026
Stay up to date with the latest social media marketing events and conferences from around the world. Explore trends, strategies, and tools that help marketers, creators, and brands grow their online presence. Learn from sessions, workshops, and expert insights to improve engagement and refine your digital marketing approach.
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Dictionary
Social Media
SOCMINT for Businesses: How Can it Benefit Your Brand?
A single post can spark a wave of reactions that shapes your brand’s reputation in minutes. SOCMINT, or Social Media Intelligence, helps you track these conversations, understand audience sentiment, and spot trends early. In this guide, we show how to turn scattered social data into actionable insights for smarter decisions and faster responses.
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Analytics
Dictionary
OSINT: What It Is and How It Helps Your Brand
OSINT helps brands turn public information into insights they can act on. From tracking competitors to spotting trends and protecting reputation, it gives businesses a clear picture of what’s happening online.
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TikTok
Top 10 Trending TikTok Songs in Canada This Week | July 7th, 2025
Every week, TikTok's trending sounds shift fast, but these are the tracks currently dominating feeds in Canada. From nostalgic throwbacks to high-energy remixes, see how creators are using these songs to jump on trends, tell stories, and boost engagement.
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