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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Pinterest
How to Download a Pinterest Board
Want to save an entire Pinterest board without losing image quality? This guide walks you through a simple way to download your pins in bulk using a Chrome extension.
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- Metricool
- Social Media
Social Media Content Calendar Guide [+ Template]
Managing social media can feel overwhelming, especially when you’re balancing multiple platforms and trying to stay consistent. A content calendar takes the guesswork out of the process, helping you plan ahead, reduce last-minute stress, and make more strategic content decisions. In this guide, we’ll walk you through everything you need to know to create an […]
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- Facebook
Facebook Competitor Analysis with Metricool
Analyzing your competitors on Facebook gives you valuable insights into what’s working for them—and what’s not—so you can fine-tune your own strategy. With Metricool, you can track key metrics, compare performance, and find opportunities to stand out, all in just a few clicks.
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- Threads
- Twitter
Threads vs. X (Formerly Twitter)
Threads and X are shaping the future of social media—discover how each platform can help your brand connect with the right audience.
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- Metricool
- Social Media
Top Tools to Manage Social Media Marketing in 2025
From scheduling to analytics, social media marketing tools do the heavy lifting. Find out which ones can help you streamline your workflow.
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- Bluesky
- Metricool
Bluesky Analytics with Metricool
In the current social media landscape, simply posting content is no longer enough. With platforms like Bluesky Social gaining traction, you need to understand how your audience interacts with your posts so you can continuously refine your strategy. This is where Metricool comes in. Now, with powerful Bluesky analytics tools, you can monitor engagement, identify […]
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- Bluesky
- News
Update Feb. 7, 2025: Bluesky Social Photo-Sharing App ‘Flashes’ now in Beta
Flashes, the new photo- and video-sharing app built on Bluesky’s decentralized network, is now in beta on iOS TestFlight. Created by Berlin-based developer Sebastian Vogelsang, the app offers a streamlined, Instagram-like experience without the baggage of Meta’s platforms. Flashes filters Bluesky’s timeline to highlight only visual content. Users can post up to four photos or […]
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- News
- Social Media
Clapper App: The TikTok Alternative for Community-Driven Creators
As concerns over TikTok’s future persist, creators and businesses are looking for alternative platforms that provide a stable and engaging space to grow their audience. One app that has been steadily gaining popularity is Clapper, a short-form video platform that prioritizes authenticity, community engagement, and direct monetization. What is Clapper App? Clapper is a social […]
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- Social Media
New Social Media Trends in 2025
Curious about the future of social media? From short-form videos to AI-driven insights, our guide to 2025’s top social media trends reveals how to elevate your brand strategy and boost engagement with the latest tools and techniques.
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- Social Media
- TikTok
50 TikTok Statistics in 2025 for Social Media Marketing
TikTok is a rapidly growing social media platform, with nearly 2 billion monthly active users worldwide. Its massive user base is a key piece for brands looking to connect with their target audience, particularly Gen Z and younger millennials. Below we explore 50 interesting TikTok statistics that social media managers should know in 2025. We […]
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- Analytics
- Instagram
What is Instagram Engagement and How to Improve It?
Struggling to grow on Instagram? We’ll show you how to analyze your Instagram engagement rate and tweak your strategy for better results.
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- Pinterest
- Social Media
45 Pinterest Statistics in 2025
These 45 Pinterest statistics can help you improve your social media marketing strategy. Drive conversions, target your audience, and improve engagement.
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