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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Instagram
- News
Instagram Content Now Appears in Google Search: What This Means for Marketers and Brands
Want your Reels, carousels, and posts to appear in Google search? Here’s how the new Instagram indexing update works and how to take advantage of it.
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- Pinterest
How to Schedule Pinterest Pins: Step-by-Step with Metricool
Do you want to save time in your day-to-day work and have your Pinterest content strategy ready? Discover how to program your content on Pinterest with Metricool.
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- Analytics
- Instagram
Boost Engagement & Growth: The Power of Metricool’s Instagram Analytics Tool
Metricool’s Instagram Analytics Tool provides comprehensive insights to optimize your Instagram strategy, from tracking follower growth and post performance to analyzing competitor metrics. Make data-driven decisions to enhance engagement and refine your content strategy.
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- AI Marketing
- News
Meta AI: Increasing Backlash Amid Widespread Growth
Meta’s AI assistant, powered by its Llama model, is becoming one of the most popular tools across Instagram, Facebook, WhatsApp, and Messenger. With nearly 600 million active users expected by the end of 2025, Meta AI is gaining traction globally. However, recent updates have sparked growing concerns and backlash from users, with searches for “how […]
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- Facebook
- Instagram
How to Turn Off Meta AI: Facebook, Instagram, and Whatsapp
Keep your privacy safe so Meta doesn't use your data to train its AI. Here find multiple ways to protect your data.
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- Bluesky
How to Use Flashes the Bluesky Instagram Alternative
Flashes is a new photo- and video-sharing app designed for the Bluesky ecosystem, offering a decentralized alternative to Instagram. This guide covers everything you need to know about Flashes, from its features and setup to how it integrates with Bluesky for a seamless social media experience.
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- Analytics
DashThis Alternatives for Marketing Reporting in 2025
DashThis is solid for reporting, but it has its limits. Here are six tools that offer flexibility, automation, or social media insights for freelancers, agencies, and brands alike.
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- AI Marketing
- Social Media
Social Media Chatbots: What They Are, How to Use Them, and Why They Matter
Social media chatbots keep your brand available around the clock, answering questions even when your team is offline. In this guide, you’ll find best practices for balancing automation with personal care and how chatbots can be a part of your overall social media strategy.
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- Analytics
- Twitter
X (Twitter) Analytics in 2025
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.
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- Social Media
Social Media Bots: The Good and The Bad
Social media bots can help streamline your workflow and improve customer interactions, but they can also create fake engagement and spread misinformation. In this post, we break down the good and the bad sides of bots, how they work, and how to use automation responsibly in your social media strategy.
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- Pinterest
Pinterest Trends in Canada: What’s Hot for Summer 2025
See what Pinterest searches say about what Canadians are into this summer, from herbal drinks to nature trips and astrology-inspired makeup. The 2025 Pinterest Trends report is here, and we’re breaking down the main takeaways.
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- News
- Social Media
New Canadian Social Media Platforms Aim to Challenge Big Tech: Gander Social & QCLUB
As Canadians look for alternatives to dominant platforms, Gander and QLUB offer new options rooted in local values. Their focus on community and user control could shape the future of social media in Canada.
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