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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

Instagram
Metricool
Top Apps for Instagram Messages: Enhance Your DM Management
Managing Instagram DMs can be overwhelming, especially for businesses and creators juggling multiple accounts. This guide explores the top apps for Instagram messages in 2025, highlighting features, automation options, and Meta-approved tools that help you stay organized and engage your audience safely.
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Influencer Marketing
Cost of Influencer Marketing in 2026: How Much do Influencers Charge?
The cost of working with influencers can vary wildly. Audience size, content type, and even the time of year can all shape the final price. Knowing what drives those costs helps you plan smarter campaigns.
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Content Marketing
Social Media
Social Media Marketing Events & Conferences 2026
Stay up to date with the latest social media marketing events and conferences from around the world. Explore trends, strategies, and tools that help marketers, creators, and brands grow their online presence. Learn from sessions, workshops, and expert insights to improve engagement and refine your digital marketing approach.
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Instagram
How Do You Hide Instagram Followers in 2026?
While there’s no official way to hide all your Instagram followers, there are still ways to protect your privacy. This article shows you how to take control of your Instagram profile.
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Metricool
YouTube
Faceless YouTube Guide: How to Create and Monetize a Faceless YouTube Channel in 2025
Discover how faceless YouTube channels are transforming content creation, allowing creators to stay behind the scenes while building successful channels.
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Influencer Marketing
Mega Influencers in Social Media Marketing (2026)
Who are the top influencers? These are influencers who have more than one million followers on social networks. Do you want to collaborate with them? Here we tell you the pros and cons.
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Content Marketing
Mobile Content Marketing Guide: Tips and Best Practices for 2026
These days, mobile content marketing is crucial for any brand to succeed in the digital world. With smartphones now the primary means of accessing content, learn how to adapt on a visual, technical, and conceptual level.
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Social Media
Faceless Content Ideas: How to Build a Social Media Brand Without Showing Your Face
Building a social media brand doesn’t mean you have to be on camera. Many successful creators grow massive followings using voiceovers, animations, or eye-catching visuals—without ever revealing their faces. If you value privacy or just want the focus to be on your content, a faceless social media presence could be the perfect approach.
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AI Marketing
Content Marketing
45 AI Prompts for Social Media: Unlocking Creativity and Efficiency in 2026
AI social media prompts make content creation faster and more creative, helping you plan posts, write captions, and stay consistent across platforms. With tools like Metricool, you can generate ideas, track performance, and refine your strategy to engage your audience more effectively.
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Online advertising
TikTok
TikTok Ads in 2026: How to Create Campaigns That Connect with Your Audience
Discover how TikTok ads can turn your content into a growth engine, reaching millions with videos that engage, entertain, and convert. By testing formats, following trends, and targeting the right audience, your campaigns can drive real results for your brand.
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Analytics
Metricool
HeyOrca Alternatives: Choosing the Right Social Media Management Tool in 2026
Looking for a HeyOrca alternative that covers more than just content approvals? In this article, we compare Metricool, Hootsuite, Sprout Social, Planable, Later, and Buffer to help you manage, schedule, and analyze your social media efficiently.
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Instagram
The Best Instagram Planning Apps for 2026
Instagram continues to dominate as a platform for social media marketing, offering brands, businesses, and creators a space to connect with their audiences in visually compelling ways. To thrive on Instagram in 2026, a solid content strategy backed by effective planning is essential. Instagram planning apps have become invaluable tools, enabling users to save time, […]
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