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Isabel Romero

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Social Media
Social Media Studies
2024 Short-Form Video Study: Comparing Shorts, Instagram Reels, Facebook Reels and TikTok Videos
In the 2024 Short-Form Video study, we analyzed thousands of short-form videos to reveal answers that arise when brands, social media managers, and agencies prepare their content strategy for social media. These are the questions we asked when preparing the annual short-form video study. From here, the ball is in your court to download the […]
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Social Media
How to Create a Google Looker Studio Dashboard
Google Looker Studio is a free Google tool that allows you to plug in different data sources for aggregate data analysis. Learn how to use Metricool’s Google Looker Studio connector to take your social media data to the next level.
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Online advertising
Social Media Studies
2024 TikTok Ads Study: analysis, data, and conclusions
Our TikTok Ads study is ready to solve the most common questions agencies, brands, and social media managers have when planning a TikTok Ads strategy. Discover: These are just some of the questions we asked ourselves and answered in our 2024 TikTok Ads Study. Now it’s up to you to explore the study fully and […]
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Facebook Ads
Social Media Studies
2024 Facebook Ads Study: Analysis and Trends for Meta Ad Campaigns
After analyzing over 200,000 Facebook ad campaigns, we have the data to the answers of the largest questions about the platform. Which campaigns are most used? What's the average CPC? CPM? Learn here!
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Instagram
How Do You Download a Video From Instagram?
Use this feature to download videos from Instagram: From feed videos, through Reels or even Instagram stories, step-by-step to download content.
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TikTok
How to Duet on TikTok
You are just starting in TikTok and you don't know what duets are all about? Don't miss this article. Because we teach you how to make duets from scratch.
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YouTube
The Ultimate YouTube Studio Tutorial: Unlock Your Chanel Growth
Learn how to navigate YouTube Studio, the network's free and extensive analytics and management hub. This tool will help your channel organize content, measure results, and unlock monetization.
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Online advertising
What’s CPM in Marketing?
CPM is an online ad pricing model. CPM stands for Cost per Mille and it’s also known by CPT, Cost per Thousand.
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Social Media
Social Media Studies
2023 Social Media Networks Study: Trends for 2024
As we know, social media is constantly changing. In this study we break down each social media network, how they have evolved over the year, and what is working best for brands, creators, and professionals.
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LinkedIn
Online advertising
How to Create LinkedIn Ads
Do you want to learn how to advertise on LinkedIn? We have prepared a complete guide to advertising on the professional social network we know as LinkedIn.
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TikTok
Engagement on TikTok
Analyze the engagement of TikTok with the formula to calculate the data: this way you will know the degree of involvement of your audience with your videos.
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LinkedIn
8 LinkedIn Tips to Grow your Profile
LinkedIn is the social network for professionals where companies look for the best candidates to offer them a job. Having a profile on this platform is a step forward to professionalizing your CV online. This is why, it is crucial to keep your profile active in order to grow your presence on this network and […]
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