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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Social Media
YouTube
YouTube Marketing Statistics: The 2026 Video Economy
Plan your YouTube marketing strategy for 2024 with these key statistics. Learn about YouTube user demographics and habits, different types of content on YouTube, and statistics about YouTube advertising and marketing.
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Instagram
Social Media
2026 Instagram Marketing Stats: What the Data Tells Us
Instagram continues to evolve and the data tells the story. These key stats help marketers refine their strategy with confidence.
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Social Media
How to Become a Content Creator in 2026
While the entry barrier to being a content creator has never been lower, the standard for success has never been higher. In 2026, you need more than just a smartphone and a hobby, and you can’t rely on luck or a single viral moment to build a career. Luckily, you don’t have to do it […]
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Influencer Marketing
Social Media
Which Social Media Platform Pays the Most in 2026?
In 2026, content creators aren’t just posting online for fun. They’re running the show as their own social media managers, business owners, creative directors, customer support, web designers, sales teams, and more. Many are turning their creativity into full-time work, building communities, and earning real income from their posts. But with so many platforms to […]
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Metricool
Product Updates – January 2026
New Instagram Reels metrics We’ve added not one, not two, but four new metrics for Instagram Reels: TikTok – Detailed analytics A month ago, we launched advanced analytics for Instagram (Reels and posts), and it worked so well that we’ve brought it to TikTok 👏🏻 Access a detailed analysis of the first 15 days of your TikTok […]
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Social Media
Social Media Marketing Strategy for Restaurants
In 2026, the first bite of a meal no longer happens at the table; it happens on a smartphone screen. For any food business, social media marketing for restaurants is the digital equivalent of a storefront window. It is where potential diners decide if your atmosphere matches their vibe and if your menu is worth […]
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Content Marketing
Social Media
Social Media Marketing Guide for Real Estate: How to Get Leads
In 2026, the way people search for, view, and ultimately trust a real estate professional has undergone a massive transformation. For those who want to grow their business, understanding the intricacies of social media marketing for real estate is no longer a side project; it is the primary way to build a pipeline of qualified […]
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Instagram
5 Current Instagram Trends for Social Media Managers in 2026
Competition for attention is higher, reach is harder to achieve, and not all formats perform the same. In this context, understanding what works on Instagram means going beyond intuition and relying on data. The Metricool Social Media Study included an Instagram trends report, where we analyzed the performance of more than 15 million Instagram posts […]
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Content Marketing
How Many Hashtags to Use On Each Social Media Platform in 2026
Hashtags can be tricky. Many wonder are hashtags worth it and how many to use. We will go over the answers to all these questions and more.
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Social Media
2026 Social Media Predictions: What the Future Holds for Marketers
The digital world looks very different than it did even a few years ago. If you feel like your old strategies are hitting a wall, you are not alone. In 2026, we are witnessing fundamental shifts in how people connect, shop, and search. As we look at 2026 social media predictions, it is clear that […]
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Analytics
Social Media
2026 UK Social Media Statistics: Key Insights for Marketers
For social media managers, staying current with social media statistics is not just about satisfying curiosity. Understanding who is using which platforms, for how long, and for what purpose, forms the bedrock of an effective social media calendar. Taking a closer look at UK social media usage statistics will give you a deeper understanding of […]
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Content Marketing
Social Media
2026 Social Media SEO Guide: Strategies for Every Platform
The role of a social media manager is constantly evolving. It’s no longer just about posting pretty pictures and crafting clever captions. In 2026, effective social media marketing demands a deeper understanding of how content is found, and that means embracing social media SEO. All social media platforms are now used as powerful search engines, […]
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