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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Analytics
Social Media
2026 UK Social Media Statistics: Key Insights for Marketers
For social media managers, staying current with social media statistics is not just about satisfying curiosity. Understanding who is using which platforms, for how long, and for what purpose, forms the bedrock of an effective social media calendar. Taking a closer look at UK social media usage statistics will give you a deeper understanding of […]
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Content Marketing
Social Media
2026 Social Media SEO Guide: Strategies for Every Platform
The role of a social media manager is constantly evolving. It’s no longer just about posting pretty pictures and crafting clever captions. In 2026, effective social media marketing demands a deeper understanding of how content is found, and that means embracing social media SEO. All social media platforms are now used as powerful search engines, […]
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Bluesky
Bluesky Content Ideas for Social Media Managers
We know the story, when you imagined yourself as a social media manager, it was only with your favorite platform in mind, right? Now that you’ve started the position, there seems to be a constant stream of new platforms to adapt to, right? We understand, and we’re here to help with content ideas for Bluesky, […]
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Facebook
2026 Facebook SEO Guide: Boost Your Brand’s Visibility
Social media and SEO have always been seen as separate branches of the marketing tree, but in 2026, the best social media marketers and creators have realised they go hand in hand. This is certainly true on Facebook, where you need to optimize your content in order for the algorithm to get more eyes on […]
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Pinterest
How to Post on Pinterest: A Guide for Photos, Videos & Affiliate Links
Pinterest is on the rise, so knowing how to post on this platform is vital in 2026. Pinterest clicks increased by 55% last year according to our recent study, where we analyzed over 400,000 posts. For marketers, social media managers, and business owners, this represents an opportunity to add another channel to your social media […]
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Pinterest
What’s Trending on Pinterest? Current Trends for Winter 2026
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Find the latest summer Pinterest trends for 2025.
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Instagram
Trending Hashtags on Instagram: January 2026
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.
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Online advertising
Complete Social Media Ads Guide 2026
Social media ads are active on every social media platform. Brands are utilizing paid advertising to leverage their products and services, reaching new audiences on the platform. Follow this complete guide to social media advertising.
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Instagram
Instagram Trial Reels: Everything You Need to Know
Wondering how to post Trial Reels? Find out all the necessary steps and tips in this article.
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Instagram
Crafting Engaging Instagram Content Ideas for Your Business
Creative blocks are inevitable as social media marketers, here we have provided you with 10 new ideas to help improve your presence on Instagram.
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Instagram
Instagram Vanish Mode Guide for Marketers
What is Vanish Mode on Instagram? Vanish mode is an Instagram feature that allows you to send messages that disappear as soon as you close the chat. Since it was introduced in 2020, vanish mode has been popular with all types of Instagram users, especially those who prioritize privacy when using the platform. How Vanish […]
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Instagram
How to Make Money on Instagram in 2026
There are ample opportunities to earn money online, including Instagram. Learn 8 ways to monetize your Instagram account and turn content into cash.
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