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Kalum
Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.
Author's posts
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3 Expert Ways to Crosspost on Instagram and Facebook
Crossposting is a valuable option for reposting content across multiple channels at once. Learn how to crosspost between Instagram and Facebook here.Read more -
How to Post an Instagram Story From Desktop: 2 Alternatives
Learn how to publish Instagram Stories via a computer using Metricool. Schedule content, view analytics, and respond to messages all in the same place.Read more -
2025 Instagram Marketing Strategy: Business Guide
Any social media strategy is incomplete without Instagram. Learn how to develop your Instagram marketing strategy, whether you're a brand, influencer, or social media manager, in our Instagram Marketing Guide.Read more -
How to Post on Pinterest: A Guide for Photos, Videos & Affiliate Links
Pinterest is on the rise, so knowing how to post on this platform is vital in 2025. Pinterest clicks increased by 55% last year according to our recent study, where we analyzed over 400,000 posts. For marketers, social media managers, and business owners, this represents an opportunity to add another channel to your social media […]Read more -
- Social Media
Scheduling Posts on Instagram: 3 Ways to Automate Your Content
Do you want to schedule your content on Instagram? We've prepared this list of tips so you can plan your posts, reels, or stories while you spend your time on other tasks.Read more -
- Metricool
Product Updates – February 2025
The year is up and running, and so are we! Check out the product improvements we’ve made this month. Bluesky Analytics – Now Available! Bluesky doesn’t offer built-in analytics at the moment, so we have built our own!: 📈 Analyze your data and understand how users interact. 👁️ Discover what content resonates and new trends. […]Read more -
How Long Can Instagram Reels Be? What’s the Optimal Length?
Instagram Reels have quickly become one of the most popular content formats on social media. Whether you’re a creator, marketer, or just someone who loves sharing videos, knowing the exact Instagram Reels length limits is crucial for optimizing your content. Our 2025 Social Media Study showed that Reels were the most popular video content form […]Read more -
How to Make Money on Instagram in 2025
There are ample opportunities to earn money online, including Instagram. Learn 8 ways to monetize your Instagram account and turn content into cash.Read more -
How to Add a Link to Your Instagram Story: Step-by-Step
Adding a link to your Instagram stories means you can direct traffic to your website, turn users into potential customers by promoting your products or services, among other things. If you don’t know how to add ‘swipe up’ on your Instagram account, keep on reading!Read more -
How to Preview Your Instagram Feed for Free
Previewing your Instagram feed allows you to see how your feed will appear, before posting. You can find this feature on Metricool, and the network itself is testing this option. Learn how it works here!Read more -
- Analytics
- Social Media
Social Media Engagement Rate
Engagement rate is a key metric for any social media marketing strategy. Engagement rate tells you how your content resonates with users on a specific platform, highlighting what works well and what doesn't for your brand.Read more -
- Online advertising
Complete Social Media Ads Guide 2025
Social media ads are active on every social media platform. Brands are utilizing paid advertising to leverage their products and services, reaching new audiences on the platform. Follow this complete guide to social media advertising in 2025.Read more