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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

- Instagram
- News
Instagram Finally Has a Teleprompter!
While creators reading this will agree it’s taken a while (maybe too long), Instagram has finally answered our prayers and added a teleprompter feature. So, now you’ll be able to read scripts directly from your phone. This is the latest of the many improvements Instagram has made in 2025 to help us create even better […]
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- Instagram
Instagram Trial Reels: Everything You Need to Know
Instagram promised us lots of new tools for creators and brands in 2025, and they haven’t disappointed so far. Hot on the heels of Edits, the app for editing your reels, is the announcement of “Trial reels”, a new weapon in the ongoing battle of creativity vs effectiveness. What are Instagram Trial Reels? We know […]
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- Instagram
How to Use Instagram Web: Managing Your Account Via Desktop
So you want to use Instagram's website version but you don't know how it works. We got you, read here how Instagram's desktop version works and what features are available.
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- Content Marketing
- LinkedIn
Best LinkedIn Content Ideas for 2025: 577,180 Posts Analyzed
Although LinkedIn has been around for a long time now, its recent boom can make it feel like a new platform. Once used almost exclusively for job-hunting purposes, it’s now another avenue for spreading your creative wings with engaging content. Our 2025 LinkedIn study showed increases in clicks (28%) and interactions (24%) when compared to […]
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- Online advertising
Complete Social Media Ads Guide 2025
Social media ads are active on every social media platform. Brands are utilizing paid advertising to leverage their products and services, reaching new audiences on the platform. Follow this complete guide to social media advertising in 2025.
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- Instagram
Crafting Engaging Instagram Content Ideas for Your Business in 2025
Creative blocks are inevitable as social media marketers, here we have provided you with 10 new ideas to help improve your presence on Instagram.
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- AI Marketing
- Instagram
How to Use Ray-Ban Meta AI Glasses on Facebook, Instagram & WhatsApp
Two of the world’s biggest brand names in eyewear and social media have teamed up to create one of the most innovative products we’ve seen in a while. The Ray-Ban Meta AI Glasses are here, and they’ve been the talk of the social media streets. Wearable tech has been a hypebeast’s favorite for a while, […]
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- AI Marketing
- Social Media
What’s The Best AI Image Generator? The Social Media Manager’s Guide to AI Image Generation
As social media managers, you’re constantly juggling content calendars, engagement metrics, and the never-ending need for fresh, captivating visuals. I’m sure you already know that Metricool is the solution for the first two, but what about the visuals? Well, we don’t have our own AI image generator yet (coming soon), but I’m sure you’ve seen […]
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- Content Marketing
The Importance of Content Pillars for a Social Media Strategy
How can you align your content with your overall marketing strategy? Content pillars. These topics organize and mobilize your content strategy to achieve your desired goals. Learn how to identify your brand’s content pillars here.
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- Content Marketing
How to Dominate the YouTube Algorithm in 2025
If you’re not actively working with the YouTube algorithm in 2025, you’re missing out on a colossal opportunity. Forget fighting against it; our mission at Metricool is to equip you with the knowledge and tools to turn this powerful system into your greatest ally. In our 2025 Social Media Study, we analyzed over 700,000 videos […]
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- Metricool
Product Updates – May 2025
Adobe Express – Claim your trial or discount A few months ago, we integrated Adobe Express into Metricool’s planner, you can create your designs and add them directly to the planner. Now I can finally share some great news: thanks to our partnership with Adobe, if you sign up for one of our paid plans, […]
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- Social Media
Social Media Slang: A Complete Guide to Online Language
How we communicate online continues to change dramatically, which can be quite challenging for social media managers. Social media slang is a fast-moving, ever-evolving language of the internet that’s funny, punchy, and sometimes downright confusing. If you’ve ever stared at a comment wondering, “What does that even mean?” you’re not alone. You might be thinking, […]
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