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Kalum
Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.
Author's posts
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- Social Media
Instagram Statistics in 2025 Every Marketer Should Know
Instagram, known for its visually appealing platform and focus on user-generated content, has become a valuable tool for brands looking to connect with their audience. With more than 2 billion monthly active users, Instagram provides a vibrant and engaged community for brands and businesses of any scale to leverage. Below, we’ll look at interesting Instagram […]Read more -
- Content Marketing
- Social Media
2025 Social Media SEO Guide: Strategies for Every Platform
The role of a social media manager is constantly evolving. It’s no longer just about posting pretty pictures and crafting clever captions. In 2025, effective social media marketing demands a deeper understanding of how content is found, and that means embracing social media SEO. All social media platforms are now used as powerful search engines, […]Read more -
2025 Facebook SEO Guide: Boost Your Brand’s Visibility
Social media and SEO have always been seen as separate branches of the marketing tree, but in 2025, the best social media marketers and creators have realised they go hand in hand. This is certainly true on Facebook, where you need to optimize your content in order for the algorithm to get more eyes on […]Read more -
What’s Trending on Pinterest? Hottest Summer Pinterest Trends in 2025Â
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Find the latest summer Pinterest trends for 2025.Read more -
2025 Instagram Caption Ideas: Examples and Guidance For Engagement
Your captions are a crucial part of your instagram success. Find the best Instagram captions to align with your business goals in this guide.Read more -
- Bluesky
Best Time to Post on Bluesky: Finding Your Rhythm for Max Impact
For creators, social media managers, and brands, new platforms present new opportunities to grow your online presence. Bluesky is one of the latest new avenues, aiming to rival Twitter for text-based blogging content. As with any social network, simply posting randomly isn’t enough to move the needle; you need to understand your audience’s rhythm and […]Read more -
- News
Instagram Finally Has a Teleprompter!
While creators reading this will agree it’s taken a while (maybe too long), Instagram has finally answered our prayers and added a teleprompter feature. So, now you’ll be able to read scripts directly from your phone. This is the latest of the many improvements Instagram has made in 2025 to help us create even better […]Read more -
Instagram Trial Reels: Everything You Need to Know
Instagram promised us lots of new tools for creators and brands in 2025, and they haven’t disappointed so far. Hot on the heels of Edits, the app for editing your reels, is the announcement of “Trial reels”, a new weapon in the ongoing battle of creativity vs effectiveness. What are Instagram Trial Reels? We know […]Read more -
How to Use Instagram Web: Managing Your Account Via Desktop
So you want to use Instagram's website version but you don't know how it works. We got you, read here how Instagram's desktop version works and what features are available.Read more -
- Content Marketing
Best LinkedIn Content Ideas for 2025: 577,180 Posts Analyzed
Although LinkedIn has been around for a long time now, its recent boom can make it feel like a new platform. Once used almost exclusively for job-hunting purposes, it’s now another avenue for spreading your creative wings with engaging content. Our 2025 LinkedIn study showed increases in clicks (28%) and interactions (24%) when compared to […]Read more -
- Online advertising
Complete Social Media Ads Guide 2025Â
Social media ads are active on every social media platform. Brands are utilizing paid advertising to leverage their products and services, reaching new audiences on the platform. Follow this complete guide to social media advertising in 2025.Read more -
Crafting Engaging Instagram Content Ideas for Your Business in 2025
Creative blocks are inevitable as social media marketers, here we have provided you with 10 new ideas to help improve your presence on Instagram.Read more