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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

YouTube
YouTube Shorts Strategy Guide: Tips to Boost Your Views
YouTube Shorts are here to stay, and it’s up to you to make the most out of them. Want to know how? Here are five tips to become successful with your short videos.
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Instagram
This Week’s Trending Songs on Instagram Reels: August 5th, 2026
Here's how to find trending songs on Instagram Reels in 2026, along with this week's top 10. Boost your video's chances of virality.
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Content Marketing
TikTok
Trending UK TikTok Songs
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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AI Marketing
AI in Social Media: 10 Powerful Ways to Grow Faster in 2026
AI takes the grind out of social media marketing by helping with captions, competitor insights, and SEO. Here's how to make it your edge in 2026.
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Social Media
YouTube
YouTube Statistics and The 2026 Video Economy
Plan your YouTube strategy for 2026 with these key YouTube statistics then download our 2026 YouTube study for the complete insights.
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Metricool
Online advertising
How to Generate Custom Google Ads Reports with Metricool
With Metricool, you get Google Ads custom reports in just one click. Find out how to download them and what information they include.
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Facebook Ads
Metricool
How to Create Facebook Ads Reports with Metricool
How can you create Facebook Ads reports? With Metricool you can customize, download, and automate reports in one click to send off to your client monthly.
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Metricool
Twitter
How to Create Custom X (Twitter) Analytics Reports
Having personalized social media reports with the month's performance is a must for any social media manager. How can you do it? Discover how to create comprehensive and personalized X (Twitter) reports at the click of a button with Metricool.
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AI Marketing
Social Media
Social Media Management with Claude: The Complete Guide
For years, social media managers have been the bridge between creative ideas and technical execution, spending hours manually moving text from a document into a scheduling tool, or checking spreadsheets to figure out which post actually performed well. In 2026, that friction is disappearing. With the arrival of the Model Context Protocol (MCP) and sophisticated […]
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LinkedIn
News
Suggested Feeds Coming Soon to LinkedIn
For years, the home feed on LinkedIn has balanced updates from your direct connections with company announcements, creator posts, and sponsored advertisements. However, a new platform test indicates that the network is moving toward a highly structured, interest-focused content distribution model. LinkedIn is actively experimenting with a new way to display content that shifts the […]
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Metricool
Product Updates – June 2026
Improvements to Campaign Dashboards and Metricool Studio Everything New in Metricool Studio and Campaign Dashboards: Metricool Studio Campaign Dashboards Full data on posts and interactions for personal profiles Before, you could only see data for the LinkedIn posts you published from Metricool. Now, you can access the data for all the profile’s posts and their […]
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Pinterest
What’s Trending on Pinterest? Current Trends for Summer 2026
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Find the latest summer Pinterest trends for 2025.
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