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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Content Marketing
TikTok
Trending UK TikTok Songs
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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TikTok
Improve Your TikTok Engagement with these Emoji Codes
TikTok has 46 total secret emojis that you can unlock in caption and comments with a short code! Learn how here.
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AI Marketing
News
Is Sora Down? Worse, OpenAI Say Goodbye to the App
The Sora rollercoaster ride is over, after OpenAI has announced that they’re saying goodbye to the app. While this news is disappointing for some, it’s not surprising, considering the amount of controversy the app has been involved in since the launch of Sora 2 in September 2025.Launched as a standalone social app, Sora was a […]
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LinkedIn
LinkedIn Trends: 6 Strategy Insights from Our 2026 Study
We analyzed LinkedIn trends in 2026 using data from the Metricool Study to understand what's changing on the platform and how to adapt your strategy.
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News
YouTube
Can You DM on YouTube? Yes! Here’s How
For years, one of the most persistent questions among social media professionals has been: Can you DM on YouTube? If you have spent any amount of time managing a channel or building a community on the platform, you know the frustration. Unlike Instagram, TikTok, or even LinkedIn, YouTube has historically felt like a one-way street […]
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Instagram
This Week’s Trending Songs on Instagram Reels: April 1st, 2026
Here's how to find trending songs on Instagram Reels in 2025, along with this week's top 10. Boost your video's chances of virality.
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Metricool
Product Updates – March 2026
New breakdowns and metrics We’ve added Instagram account insights to give you a more detailed view of your content performance: Breakdowns by content type: Breakdowns by follower/non-followers type: Breakdowns by contact button type New metric Improvements to TikTok music and marking AI-generated content Personal accountsMark content as AI-generated. Go to TikTok presets > Mark as […]
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YouTube
How Does the YouTube Algorithm Work?
YouTube isn’t going anywhere. In our 2026 Social Media Study, we analyzed over 7 million videos from more than 82,000 YouTube accounts and found that views(per video) increased by 76% in the past year. If you’re looking for your slice of this pie, you need to understand the YouTube algorithm and how it works. That’s […]
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Instagram
How Long Can Instagram Reels Be? What’s the Optimal Length?
Instagram Reels have quickly become one of the most popular content formats on social media. Whether you’re a creator, marketer, or just someone who loves sharing videos, knowing the exact Instagram Reels length limits is crucial for optimizing your content. While Reels were the most impactful Instagram format in 2025, things have changed today. Our […]
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Social Media
How Much Do Social Media Managers Make? The 2026 Salary Guide
In 2026, the role of a social media manager has transitioned from a “nice to have” creative position to a core driver of business revenue. As the digital market becomes more crowded, the expertise required to navigate it has become more specialized. If you are asking how much a social media manager makes a year, […]
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Instagram
Trending Hashtags on Instagram: March 2026
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.
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Social Media
Social Media Burnout: How to Avoid Spreading Yourself Too Thin
The notifications never truly stop. For those working behind the screens of the world’s most recognizable brands and smallest passion projects, the digital world is not a place of leisure. It is a workplace that operates twenty-four hours a day, seven days a week. Over the last few years, a specific type of exhaustion has […]
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