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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Facebook Ads
Metricool
How to Create Facebook Ads Reports with Metricool
How can you create Facebook Ads reports? With Metricool you can customize, download, and automate reports in one click to send off to your client monthly.
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Metricool
Twitter
How to Create Custom X (Twitter) Analytics Reports
Having personalized social media reports with the month's performance is a must for any social media manager. How can you do it? Discover how to create comprehensive and personalized X (Twitter) reports at the click of a button with Metricool.
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Content Marketing
TikTok
Trending UK TikTok Songs
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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AI Marketing
Social Media
Social Media Management with Claude: The Complete Guide
For years, social media managers have been the bridge between creative ideas and technical execution, spending hours manually moving text from a document into a scheduling tool, or checking spreadsheets to figure out which post actually performed well. In 2026, that friction is disappearing. With the arrival of the Model Context Protocol (MCP) and sophisticated […]
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LinkedIn
News
Suggested Feeds Coming Soon to LinkedIn
For years, the home feed on LinkedIn has balanced updates from your direct connections with company announcements, creator posts, and sponsored advertisements. However, a new platform test indicates that the network is moving toward a highly structured, interest-focused content distribution model. LinkedIn is actively experimenting with a new way to display content that shifts the […]
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Metricool
Product Updates – June 2026
Improvements to Campaign Dashboards and Metricool Studio Everything New in Metricool Studio and Campaign Dashboards: Metricool Studio Campaign Dashboards Full data on posts and interactions for personal profiles Before, you could only see data for the LinkedIn posts you published from Metricool. Now, you can access the data for all the profile’s posts and their […]
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Pinterest
What’s Trending on Pinterest? Current Trends for Summer 2026
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Find the latest summer Pinterest trends for 2025.
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Instagram
This Week’s Trending Songs on Instagram Reels: July 1st, 2026
Here's how to find trending songs on Instagram Reels in 2026, along with this week's top 10. Boost your video's chances of virality.
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Metricool
Social Media
5 Publer Alternatives for Social Media Management
Finding the right social media management tool for your business or clients can take you from struggling to stay afloat to struggling to handle the demands of yearly growth. Publer has been the right choice for many social media managers, helping it become one of the most recognized names in the space. However, as needs […]
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Content Marketing
How Many Hashtags to Use On Each Social Media Platform in 2026
Hashtags can be tricky. Many wonder are hashtags worth it and how many to use. We will go over the answers to all these questions and more.
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News
Social Media
What Does the UK Social Media Ban Mean for Marketers?
On June 15, 2026, the UK government confirmed plans to institute a sweeping restriction on social network access, sparking an immediate wave of strategy meetings across marketing departments and creative groups. The legislation marks a huge shift in how digital channels are allowed to distribute algorithmic feeds to younger audiences. For teams that depend on […]
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Instagram
How to Post an Instagram Story From Desktop: 3 Alternatives
Learn how to publish Instagram Stories via a computer using Metricool. Schedule content, view analytics, and respond to messages all in the same place.
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