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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

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Metricool
Product Updates – September 2026
Analytics New metrics for YouTube and Instagram Reporting What’s new in Metricool Studio and Campaign Dashboards Metricool Studio: Campaign Dashboards: Planner Plan and publish your posts with more control Other Important Updates Settings Review requests, role management, post assigning, and content approval are available on the Advanced plan and above. If you’ve got questions about […]
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Social Media
Your 2026 UK Social Media Calendar: Seize Every Content Opportunity
Social media planning is a must for brands, creators, and entrepreneurs going into 2026. As competition in the social sphere continues to grow, consistency is what will set your account apart and increase the effectiveness of your content. This is where following a roadmap will make the difference. No more scrambling for last-minute ideas; you […]
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Content Marketing
Social Media
2027 UK Social Media Calendar: Content Opportunities for Every Month
As you begin your social media marketing planning for 2027, it’s important to have reference points for each month. Otherwise, you’ll find yourself aimlessly grasping for ideas or reaching beyond your niche for inspiration, which will negatively impact your content’s performance. Social media algorithms reward cohesion and consistency, so your content train needs a railway […]
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Content Marketing
TikTok
Trending UK TikTok Songs
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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Metricool
Twitter
How to Set Up X (Twitter) DM and Reply Automation
X (formerly Twitter) moves faster than almost any other social network. On a platform built around real-time updates, breaking news, and rapid public conversations, response time directly affects how effectively you capture your audience’s attention. When a user asks a question on your post, requests product details, or expresses interest in a resource you shared, […]
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TikTok
How to Turn off AI on TikTok: A Guide for Creators
Artificial intelligence on social media has gone from behind-the-scenes assistant to a visible part of the user experience. As we head into 2026, TikTok has expanded its suite of artificial intelligence tools to include everything from AI video filters to automated scriptwriters and “Smart Search” features. While these tools offer efficiency, many users are seeking […]
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Metricool
Social Media
How to Send Discount Codes Through Automated DMs
Converting Instagram engagement into measurable sales often comes down to eliminating friction. Asking a follower to stop scrolling, visit your profile, click a link in your bio, search through a landing page, and manually type in a promo code introduces multiple drop-off points along the buyer journey. Setting up Instagram automated messages solves this issue […]
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Metricool
The 5 Best ManyChat Alternatives in 2026
ManyChat established itself early on as a dominant tool for Instagram and Facebook messaging workflows. However, as social media marketing has matured, many brands, agencies, and creators are actively seeking a ManyChat alternative. Increasing costs tied to subscriber list sizes, separate software subscriptions, and overly complex visual builders have pushed users to look for lighter, […]
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Facebook
Facebook Hashtags: Strategy and Trends
What Are Facebook Hashtags? Although hashtags became popular on Twitter, Facebook introduced them in 2013 to help users discover content and join global conversations. I’ll be honest, I definitely cringed when I first saw someone use hashtags on Facebook, but I was wrong. Over the years, they’ve become a key part of strategic marketing on […]
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Instagram
Metricool
Instagram Automated Replies for Comments, DMs, and Stories
Managing an Instagram account today often feels like running a marathon where the finish line keeps moving. Your audience drops a comment on a Reel asking for a product link, sends a DM asking for your business hours, or responds to a Story with a quick question. Every single interaction represents an opportunity to build […]
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Content Marketing
5 Best AI Caption Generators for Social Media
Crafting engaging social media copy day after day can push any creative team to its limits. Whether you manage multiple brand profiles or produce content for your own channels, generating fresh hooks, clear calls to action, and relevant tags requires continuous effort. This might be why 95% of the 700+ social media professionals we surveyed […]
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AI Marketing
Social Media
Best AI Image Tools for Social Media, Compared
On visual platforms like Instagram, where the right timing and polished visuals are everything, social media teams rely heavily on generative visual tools. In Metricool’s 2026 AI in Social Media Study, we surveyed over 700 social media professionals to reveal which platforms actively drive day-to-day marketing operations. Below is a detailed comparison of the top […]
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