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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Instagram
How to Upload Photos to Instagram (+ How the Pros Do It)
Learn how to upload photos on Instagram in several ways: from the mobile app, the browser version or social media tools like Metricool.
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Social Media
Twitter
How to Run Contests on X: Twitter Competition Guide
Looking to amplify your profile, boost your followers, and establish a direct line of contact with potential customers on Twitter/X? Then run a contest! Competitions and giveaways on social media are proven powerful interaction engines, guaranteed to increase the real-time engagement the X algorithm craves. Some of you reading this may be solo social media […]
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Content Marketing
TikTok
Trending UK TikTok Songs
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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TikTok
How to Download TikTok Audio: Desktop & Mobile Guide
Have you seen a video with great sound but don't know how to download it to your computer or mobile? Here we will tell you how to download voice sounds and audios from TikTok in a few easy steps.
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Online advertising
Social Media
2026 Social Media Ads Guide: Platforms, Pricing & Examples
Social media ads are active on every social media platform. Brands are utilizing paid advertising to leverage their products and services, reaching new audiences on the platform. Follow this complete guide to social media advertising.
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Facebook Ads
Instagram
Unlock Your Brand’s Potential with Meta Ads
Meta ads provide a powerful suite of advertising tools to connect with billions of users across Facebook and Instagram. Whether you’re a seasoned social media manager or an ambitious entrepreneur, understanding and making the most of Meta Ads is crucial for achieving your marketing goals. Sound daunting? Don’t worry, we’ve got you covered. This guide […]
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Instagram
How do Instagram Contests Work? A Giveaway Guide
I want to run contests on Instagram, what do I need to do, what are the best platforms, is it all worth it? Here are the answers you're looking for.
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Facebook Ads
Instagram
How to Run Automated Facebook and Instagram Ads
Create optimized campaigns across Facebook and Instagram simultaneously with Meta ads or Metricool.
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Online advertising
What is CPA? A Social Ads Cost Per Acquisition Guide
Cost per acquisition is a metric in marketing used to calculate the effectiveness of advertising campaigns. Learn how to calculate CPA, and when it's best to use it.
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Metricool
Product Updates – September 2026
Analytics New metrics for YouTube and Instagram Reporting What’s new in Metricool Studio and Campaign Dashboards Metricool Studio: Campaign Dashboards: Planner Plan and publish your posts with more control Other Important Updates Settings Review requests, role management, post assigning, and content approval are available on the Advanced plan and above. If you’ve got questions about […]
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Social Media
Your 2026 UK Social Media Calendar: Seize Every Content Opportunity
Social media planning is a must for brands, creators, and entrepreneurs going into 2026. As competition in the social sphere continues to grow, consistency is what will set your account apart and increase the effectiveness of your content. This is where following a roadmap will make the difference. No more scrambling for last-minute ideas; you […]
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Content Marketing
Social Media
2027 UK Social Media Calendar: Content Opportunities for Every Month
As you begin your social media marketing planning for 2027, it’s important to have reference points for each month. Otherwise, you’ll find yourself aimlessly grasping for ideas or reaching beyond your niche for inspiration, which will negatively impact your content’s performance. Social media algorithms reward cohesion and consistency, so your content train needs a railway […]
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