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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

AI Marketing
Social Media
5 Best MCPs for Marketing in 2026
If you have spent any time in the AI space recently, you have likely heard this term. But for those focusing on engagement rates and conversion funnels, you might still be asking: what is MCP in marketing and why should I care? This guide breaks down the most effective MCPs for marketing and how you […]
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AI Marketing
Social Media
Social Media Management with Claude: The Complete Guide
For years, social media managers have been the bridge between creative ideas and technical execution, spending hours manually moving text from a document into a scheduling tool, or checking spreadsheets to figure out which post actually performed well. In 2026, that friction is disappearing. With the arrival of the Model Context Protocol (MCP) and sophisticated […]
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Metricool
Product Updates – April 2026
Filter the calendar and post lists by post type We’ve fine-tuned the filters 👏🏻. Now each social shows its own post types so you can filter them easily, Twitter/X with Post and Poll, Instagram with Post, Stories, and Reel, and so on for each platform. The checkbox says it all; it appears checked when all […]
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TikTok
Improve Your TikTok Engagement with these Emoji Codes
TikTok has 46 total secret emojis that you can unlock in caption and comments with a short code! Learn how here.
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AI Marketing
News
Is Sora Down? Worse, OpenAI Say Goodbye to the App
The Sora rollercoaster ride is over, after OpenAI has announced that they’re saying goodbye to the app. While this news is disappointing for some, it’s not surprising, considering the amount of controversy the app has been involved in since the launch of Sora 2 in September 2025.Launched as a standalone social app, Sora was a […]
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LinkedIn
LinkedIn Trends: 6 Strategy Insights from Our 2026 Study
We analyzed LinkedIn trends in 2026 using data from the Metricool Study to understand what's changing on the platform and how to adapt your strategy.
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News
YouTube
Can You DM on YouTube? Yes! Here’s How
For years, one of the most persistent questions among social media professionals has been: Can you DM on YouTube? If you have spent any amount of time managing a channel or building a community on the platform, you know the frustration. Unlike Instagram, TikTok, or even LinkedIn, YouTube has historically felt like a one-way street […]
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Metricool
Product Updates – March 2026
New breakdowns and metrics We’ve added Instagram account insights to give you a more detailed view of your content performance: Breakdowns by content type: Breakdowns by follower/non-followers type: Breakdowns by contact button type New metric Improvements to TikTok music and marking AI-generated content Personal accountsMark content as AI-generated. Go to TikTok presets > Mark as […]
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YouTube
How Does the YouTube Algorithm Work?
YouTube isn’t going anywhere. In our 2026 Social Media Study, we analyzed over 7 million videos from more than 82,000 YouTube accounts and found that views(per video) increased by 76% in the past year. If you’re looking for your slice of this pie, you need to understand the YouTube algorithm and how it works. That’s […]
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Social Media
How Much Do Social Media Managers Make? The 2026 Salary Guide
In 2026, the role of a social media manager has transitioned from a “nice to have” creative position to a core driver of business revenue. As the digital market becomes more crowded, the expertise required to navigate it has become more specialized. If you are asking how much a social media manager makes a year, […]
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Social Media
Social Media Burnout: How to Avoid Spreading Yourself Too Thin
The notifications never truly stop. For those working behind the screens of the world’s most recognizable brands and smallest passion projects, the digital world is not a place of leisure. It is a workplace that operates twenty-four hours a day, seven days a week. Over the last few years, a specific type of exhaustion has […]
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Content Marketing
Social Media
The Time-saving Social Media Management Workflow: Your 2026 Template
Social media success in 2026 is half popularity contest, half strategic quest for efficiency. The complexity of managing multiple platforms, varying content formats, and the integration of artificial intelligence means that a disorganized approach is no longer sustainable. Whether you are a solo entrepreneur or part of a large agency team, your ability to scale […]
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