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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

AI Marketing
Social Media
Social Media Management with Claude: The Complete Guide
For years, social media managers have been the bridge between creative ideas and technical execution, spending hours manually moving text from a document into a scheduling tool, or checking spreadsheets to figure out which post actually performed well. In 2026, that friction is disappearing. With the arrival of the Model Context Protocol (MCP) and sophisticated […]
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AI Marketing
AI in Social Media: 10 Powerful Ways to Grow Faster in 2026
AI takes the grind out of social media marketing by helping with captions, competitor insights, and SEO. Here's how to make it your edge in 2026.
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AI Marketing
Content Marketing
13 Brands Using AI for Social Media Marketing, Advertising & Content Creation
Learn which companies are using different AI features to improve their companies success!
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AI Marketing
Instagram
How to Connect Claude to Instagram
All the best social media pros use AI tools. This isn’t an assumption; in our 2026 AI report, we found that 95% of participants receive AI assistance, with 65% saying it saves them between 1 and 6 hours a week. If you’re here, it means you’re probably not yet enjoying these benefits and are still […]
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Metricool
Product Updates – August 2026
Metricool Studio and Campaign Dashboards Metricool Studio Campaign Dashboards Kanban Board in Library and More Control Over Posts New Metrics and Tables Built Your Way Connecting X is available on the Starter plan and above by adding the X add-on. Other Important Updates Metricool Consistent dropdowns across the whole site Text fields, dropdowns, text areas […]
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AI Marketing
How to Build a Social Media AI Agent: A Step-by-Step Guide
Generative AI revolutionized how social media teams write captions and brainstorm post ideas. In fact, 75% of social media pros said they use AI tools daily. However, copying text back and forth between a chat window and your publishing tools still requires significant manual effort. The next major leap in social automation involves moving beyond […]
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AI Marketing
Social Media
AI Agents for Social Media: What They Are and How They Work
Social media management has shifted dramatically over the past decade. Where managers once spent hours manually publishing posts, tracking spreadsheets, and monitoring comment sections, modern software now streamlines much of the daily workload. 95% of social media pros surveyed for our 2026 AI in Social Media Report said they use AI in their work. However, […]
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Metricool
YouTube
How to Schedule YouTube Videos (& Why You Should)
Learning to schedule YouTube videos makes it easier to manage your brand's content and marketing strategy. Plan and schedule your YouTube videos with Metricool.
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YouTube
How to Improve Your SEO on YouTube: An Optimization Guide
By focusing on your SEO on YouTube, you can better position your videos and let your channel reach more users. Read how to improve your YouTube SEO here!
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Metricool
Metricool vs. SocialBee: Affiliate Program Comparison
Sharing is caring, and it can lead to earnings too with Metricool’s affiliate program. We reward users for recommending Metricool. Here’s a side-by-side comparison of our affiliate program with SocialBee’s, on the things that decide your earnings: commission rate, how long you keep earning, how often you get paid, and how fast you can start. […]
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Metricool
Metricool vs. Sendible: Affiliate Program Comparison
We believe you should be rewarded for sharing your love of Metricool, which is exactly what our affiliate program does. Here’s how Metricool’s affiliate program compares with Sendible’s on: commission rate, how long you keep earning, how often you get paid, and how fast you can start. Metricool Affiliate Program Comparison Sendible runs an affiliate […]
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YouTube
How Does the YouTube Algorithm Work?
YouTube isn’t going anywhere. In our 2026 Study, we analyzed almost 799,718 videos from 71,177 YouTube accounts and found that long-form video views increased by 76% in the past year, while Shorts views grew 127%. If you’re looking for your slice of this pie, you need to understand the YouTube algorithm and how it works. […]
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