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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

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Metricool
Social Media
5 Vista Social Alternatives for Social Media Management
For many growing teams, Vista Social became a visible option due to its early integration of short-form video features, modern calendar layout, and relatively affordable initial tiers compared to legacy corporate software. However, as digital strategies become more complex, many marketers find themselves searching for Vista Social alternatives that can handle multi-profile networks without forcing […]
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Metricool
Social Media
5 Planable Alternatives for Social Media Management
Planable offers an appealing solution due to its visual mockup engine and interactive feed previews. Users enjoy the visual nature of drafting content on Planable, allowing internal staff and external stakeholders to review accurate depictions of future social media posts. However, some have felt the absence of deep analytical tracking, community management tools, and budget […]
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Instagram
How to Create a New Instagram Account: Personal & Business
If you’re thinking about creating a new Instagram account, but you’re worried you might have missed the boat, fear not. Despite the doom merchants saying otherwise, Instagram is still thriving. Our 2026 Instagram Study showed that views (+27%) and interactions (+19%) are still growing, so it’s not too late to start your content marketing journey […]
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Metricool
Social Media
5 SocialPilot Alternatives for Social Media Management
For many growing teams, SocialPilot became an early choice for handling high-volume text and link distribution due to its bulk scheduling tools and affordable starting price points. However, you may now be one of the many marketers looking for socialpilot alternatives that offer modern dashboard experiences, unified paid ad tracking, and more collaborative client approval […]
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Metricool
Social Media
5 Sendible Alternatives for Social Media Management
Running a multi-profile social media strategy requires an operational infrastructure built for efficiency. For independent consultants, growing marketing teams, and large agencies, the choice of a social media management platform directly impacts daily productivity and client retention. When your team is responsible for managing dozens of distinct digital channels, your publishing software has to be […]
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Instagram
2026 Instagram Marketing Strategy: Business Guide
This guide walks you through everything your brand needs to market on Instagram in 2026, including organic and paid content, posting times, Instagram SEO, and the metrics worth following. You'll find practical tips backed by data from more than 24 million posts.
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Instagram
Trending Hashtags on Instagram: June 2026
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.
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TikTok
When Is the Best Time to Post on TikTok in 2026?
When is the best time to post on TikTok? This article uses data from over 2 million videos to help you publish with better timing.
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AI Marketing
AI in Social Media: 10 Powerful Ways to Grow Faster in 2026
AI takes the grind out of social media marketing by helping with captions, competitor insights, and SEO. Here's how to make it your edge in 2026.
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Facebook
News
Meta Subscriptions: Paid Plans for Facebook, Instagram, and WhatsApp
We’re slowly moving away from the era of entirely free social media platforms. While standard, ad-supported versions remain available, Meta has introduced a comprehensive expansion of its premium services. The company is deploying tiers of paid user plans globally under the umbrella known as Meta One. By launching specialized consumer tiers alongside advanced creator and […]
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LinkedIn
Do Hashtags Work on LinkedIn? Yes, Here’s How
Our 2026 LinkedIn Study found that posts with hashtags get 85% more impressions than the platform average. This guide breaks down how many to use, where to add them, and how to pick ones that actually work.
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LinkedIn
What is LinkedIn? A Social Media Marketers’ Guide
Learn what LinkedIn is, what it can do for you and how it works. Surely you've heard about this social network a thousand times but it is still not clear to you what it is used for. Here we explain everything.
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