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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

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Metricool
Twitter
How to Set Up X (Twitter) DM and Reply Automation
X (formerly Twitter) moves faster than almost any other social network. On a platform built around real-time updates, breaking news, and rapid public conversations, response time directly affects how effectively you capture your audience’s attention. When a user asks a question on your post, requests product details, or expresses interest in a resource you shared, […]
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TikTok
How to Turn off AI on TikTok: A Guide for Creators
Artificial intelligence on social media has gone from behind-the-scenes assistant to a visible part of the user experience. As we head into 2026, TikTok has expanded its suite of artificial intelligence tools to include everything from AI video filters to automated scriptwriters and “Smart Search” features. While these tools offer efficiency, many users are seeking […]
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Metricool
Social Media
How to Send Discount Codes Through Automated DMs
Converting Instagram engagement into measurable sales often comes down to eliminating friction. Asking a follower to stop scrolling, visit your profile, click a link in your bio, search through a landing page, and manually type in a promo code introduces multiple drop-off points along the buyer journey. Setting up Instagram automated messages solves this issue […]
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Metricool
The 5 Best ManyChat Alternatives in 2026
ManyChat established itself early on as a dominant tool for Instagram and Facebook messaging workflows. However, as social media marketing has matured, many brands, agencies, and creators are actively seeking a ManyChat alternative. Increasing costs tied to subscriber list sizes, separate software subscriptions, and overly complex visual builders have pushed users to look for lighter, […]
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Facebook
Facebook Hashtags: Strategy and Trends
What Are Facebook Hashtags? Although hashtags became popular on Twitter, Facebook introduced them in 2013 to help users discover content and join global conversations. I’ll be honest, I definitely cringed when I first saw someone use hashtags on Facebook, but I was wrong. Over the years, they’ve become a key part of strategic marketing on […]
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Instagram
Metricool
Instagram Automated Replies for Comments, DMs, and Stories
Managing an Instagram account today often feels like running a marathon where the finish line keeps moving. Your audience drops a comment on a Reel asking for a product link, sends a DM asking for your business hours, or responds to a Story with a quick question. Every single interaction represents an opportunity to build […]
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Content Marketing
5 Best AI Caption Generators for Social Media
Crafting engaging social media copy day after day can push any creative team to its limits. Whether you manage multiple brand profiles or produce content for your own channels, generating fresh hooks, clear calls to action, and relevant tags requires continuous effort. This might be why 95% of the 700+ social media professionals we surveyed […]
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AI Marketing
Social Media
Best AI Image Tools for Social Media, Compared
On visual platforms like Instagram, where the right timing and polished visuals are everything, social media teams rely heavily on generative visual tools. In Metricool’s 2026 AI in Social Media Study, we surveyed over 700 social media professionals to reveal which platforms actively drive day-to-day marketing operations. Below is a detailed comparison of the top […]
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AI Marketing
Social Media
Social Media Management with Claude: The Complete Guide
For years, social media managers have been the bridge between creative ideas and technical execution, spending hours manually moving text from a document into a scheduling tool, or checking spreadsheets to figure out which post actually performed well. In 2026, that friction is disappearing. With the arrival of the Model Context Protocol (MCP) and sophisticated […]
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AI Marketing
AI in Social Media: 10 Powerful Ways to Grow Faster in 2026
AI takes the grind out of social media marketing by helping with captions, competitor insights, and SEO. Here's how to make it your edge in 2026.
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AI Marketing
Content Marketing
13 Brands Using AI for Social Media Marketing, Advertising & Content Creation
Learn which companies are using different AI features to improve their companies success!
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AI Marketing
Instagram
How to Connect Claude to Instagram
All the best social media pros use AI tools. This isn’t an assumption; in our 2026 AI report, we found that 95% of participants receive AI assistance, with 65% saying it saves them between 1 and 6 hours a week. If you’re here, it means you’re probably not yet enjoying these benefits and are still […]
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