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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Content Marketing
How to Disable YouTube Shorts: A Guide for Focused Professionals
Short-form video has taken over. Since its introduction, YouTube Shorts has become a massive part of the platform, designed to capture attention in quick, dopamine-heavy bursts. For many, this is a fantastic way to discover new creators. However, for those of us who use YouTube as a professional tool for research, education, or brand management, […]
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Metricool
Product Updates – May 2026
New section, new features: Campaign dashboards and Metricool Studio We hinted at this earlier in the month, and here it is: a new Reporting section in Metricool. Metricool Studio and Campaign Dashboards are available on Starter and Advanced plans for a limited time* *Afterwards they’ll be a paid add-on for Starter or Advanced Add trending audio […]
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Instagram
How Long Can Instagram Reels Be? What’s the Optimal Length?
Instagram Reels have quickly become one of the most popular content formats on social media. Whether you’re a creator, marketer, or just someone who loves sharing videos, knowing the exact Instagram Reels length limits is crucial for optimizing your content. While Reels were the most impactful Instagram format in 2025, things have changed today. Our […]
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AI Marketing
Instagram
Manus AI: What It Is and How Meta’s AI Works
Artificial intelligence keeps moving forward, and every week, new AI tools show up promising to improve how we work. One of the names getting the most attention lately is Manus AI, especially after Meta acquired it a few months ago. What does that actually change in your day-to-day on Instagram, Facebook, or WhatsApp? And what […]
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LinkedIn
Best Time to Post on LinkedIn
Find out when the best time to post is on LinkedIn. Here you will find all the best days and times to post!
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TikTok
How to Delete a TikTok Video
We have all had that sudden realization. You post a video, and just as it hits the feed, you notice a spelling mistake in the first three seconds of the text overlay. Or maybe you forgot to add a CTA at the end of your script, or a product link in your bio has changed. […]
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AI Marketing
Social Media
5 Best MCPs for Marketing in 2026
If you have spent any time in the AI space recently, you have likely heard this term. But for those focusing on engagement rates and conversion funnels, you might still be asking: what is MCP in marketing and why should I care? This guide breaks down the most effective MCPs for marketing and how you […]
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Metricool
Product Updates – April 2026
Filter the calendar and post lists by post type We’ve fine-tuned the filters 👏🏻. Now each social shows its own post types so you can filter them easily, Twitter/X with Post and Poll, Instagram with Post, Stories, and Reel, and so on for each platform. The checkbox says it all; it appears checked when all […]
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TikTok
Improve Your TikTok Engagement with these Emoji Codes
TikTok has 46 total secret emojis that you can unlock in caption and comments with a short code! Learn how here.
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AI Marketing
News
Is Sora Down? Worse, OpenAI Say Goodbye to the App
The Sora rollercoaster ride is over, after OpenAI has announced that they’re saying goodbye to the app. While this news is disappointing for some, it’s not surprising, considering the amount of controversy the app has been involved in since the launch of Sora 2 in September 2025.Launched as a standalone social app, Sora was a […]
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LinkedIn
LinkedIn Trends: 6 Strategy Insights from Our 2026 Study
We analyzed LinkedIn trends in 2026 using data from the Metricool Study to understand what's changing on the platform and how to adapt your strategy.
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News
YouTube
Can You DM on YouTube? Yes! Here’s How
For years, one of the most persistent questions among social media professionals has been: Can you DM on YouTube? If you have spent any amount of time managing a channel or building a community on the platform, you know the frustration. Unlike Instagram, TikTok, or even LinkedIn, YouTube has historically felt like a one-way street […]
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