Instagram on web

Sara Martín
14 January, 2020

When Instagram started, it was an exclusive application for smartphones or tablets. With the growth of this social network, you can now enjoy its content from your computer using Instagram Web.

How to access the Instagram Website         

The first step is to access Instagram via the Web by visiting

instagram web log in

It will immediately open a page to log in to or sign up. Once you enter, the layout is very similar to the mobile app.

How Instagram Web works

Once you are logged into Instagram, you will realize that the web version is very similar to the mobile app.

⏩ Photos are displayed big in the center of the screen.

⏩ There are slight differences, like icons that appear at the bottom in the mobile version, are displayed at the top right corner on the web browser.

⏩ Stories are shown on the right side on the web version, when they are normally displayed at the top on the phone.

You can like a photo or comment the same way you do it on the phone, using the icons that appear under the content:

❤️ Clicking the heart icon or twice on the image.

💬 Tapping the comment icon or adding it directly under the text that accompanies the image.

Differences between Instagram web and the mobile app

Instagram gives you the opportunity to visit your account from your PC or Mac, but there are some limitations to the things you can do.

What you can’t do from Instagram on the web

As you can see once you get into Instagram from your computer, it is very similar to what you find from the application on your phone, but there are things that are not exactly the same and here are some of the differences…

  • You can’t upload stories 

Instagram website doesn’t allow you to upload stories from your computer. You can visit your own content or that of third parties.

  • Use shopping on Instagram

That is, products tagged on images won’t be displayed on Instagram Website. The shopping bag icon won’t be displayed either.

What you can do from Instagram on web

Otherwise, you can do everything you want from your computer account: view content, gossip on the browse tab, watch videos… But there’s something you can do from the computer and not from the app… Have you noticed?

  • Upload images or videos to the feed

Although stories are not yet allowed, from Instagram PC you can upload images or videos to your feed.

It’s easy: just click on the ‘+’ icon that you will find at the top right. Then drag or select the content from your computer and follow the steps as if you were uploading it from your mobile: i.e. apply filters and settings, add a description, tag and alt text for the visually impaired.

  • Pause videos

This is one of the clearest differences between both versions. On Instagram website, you can pause videos by simply clicking them.

However, if we do the same on the mobile app, that is, click the video, we will mute or add sound.

How to turn on the dark mode on Instagram Web

If you like the Instagram dark theme in the app, you can also have it in the web version. Unlike the mobile version that remains dark until you change it manually, on PC, it returns to the light tone when you leave the page or update.

To have it on Instagram Web, you just have to add the term ‘? Theme = dark‘ in the address bar after ‘.com/’ or add the bar at the end. You can do it from the Instagram home page or profile.

dark theme instagram web

So, it’s clear that Instagram is designed to be mainly used on the mobile app. On the other hand, Instagram’s web version allows you to view public profiles from all over the world, you don’t even to have an Instagram account since you don’t need to be logged into Instagram from your desktop or laptop.

If you haven’t tried to access Instagram from a web browser and see how it works, it’s time to do it. Go ahead! It could be really useful for your marketing strategy on Instagram.

Do you have any doubts? Drop us a text in the comment section.

Sara Martín


  1. Josh Anderson

    I have been using Instagram via browser on my phone for years now, because my phone is too full to have any more apps on it. However, did something change since you wrote this article? Last couple of days when I go to I just see it an Instagram logo and I cannot actually get into it at all.

    • Sara Martín

      Hey, Josh, have you tried to use it from another Internet browser? It should work fine for you.


  2. Aria Mathew

    Hi Sara,

    I feel that Instagram needs to boost the user interface on the web. I love the way Instagram operates on a mobile device. But in on the phone! Hell No,! You’ve explained the gaps quite clearly. Keep on publishing nice ones

    Thanks & Regards
    Aria Mathew

  3. Elzbieta Kies

    Hello Sara and everyone who reads that.

    Thank you very much for the explanation.

    I first opened my instagram account using the website some time ago. I recently logged in using my mobile phone and I uploaded some pictures. I was prompted to download the application, which I have, however, once installed, the application tells me to open a whole new account, which is also linked to my facebook and my existing account is not visible through the app. Is there any way I can link my existing web account to my app that I just dowloaded on my mobile and transfer all the pictures from the web account there?

    Thanks in advance for your help.

    Kind regards,


    • Sara Martín


      There should be no problem if you access your account both from the phone app and from the computer.

      If you continue to have problems I recommend that you contact Instagram personally.


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