Bluesky Content Ideas for Social Media Managers

We know the story, when you imagined yourself as a social media manager, it was only with your favorite platform in mind, right? Now you’ve started the position, there seems to be a constant stream of new platforms to adapt to, right? We understand, and we’re here to help with content ideas for Bluesky, the latest, fast-growing platform set to explode in 2025. 

What is Bluesky?

Bluesky is a decentralized social media platform that gives you more control over your content and algorithms. Created with a vision to revolutionize how social media works, Bluesky offers a more personalized and democratic approach to online communication, with a greater emphasis on building communities. Since its official launch, it has quickly reached over 15 million users, making it impossible to ignore for social media managers, agencies, and business owners.

Bluesky features you must take advantage of 

• Decentralized Framework: Bluesky’s custom feeds feature, described as a “marketplace of algorithms”, allows you to choose and customize your feeds with the topics, brands, and accounts you want to keep up with. As a social media manager, you can use this to customize your approach to specific audience needs.
• Ad-Free Experience: Bluesky focuses on authentic connections, not advertisements, which is great for building trust with your community. Recent reports suggest optional subscription and user-to-user payment services are currently being considered.
• Community-Centric Design: Bluesky also encourages niche-focused content and discussions, through user-created “starter packs”. These allow you to create custom feeds and set them as your home timeline, and recommended follow lists that you can share with new users.

Why Bluesky Matters for Social Media Managers

1. Early Adoption Advantage: Establishing your brand early on Bluesky positions you as a trendsetter and thought leader.
2. Reaching a New Audience: Bluesky attracts tech-savvy and community-focused users, offering a unique demographic to engage with.
3. Experimentation Opportunity: Its customizable features allow brands to test creative strategies.

Types of Content to Create on Bluesky

Interactive Posts

Getting your community to interact with each other as well as your brand is a key part of any social media management strategy, try these ideas to help you foster an engaged following.

• Polls and Surveys: Get feedback or spark conversations around your brand’s products or services. Polls and surveys are perfect for getting your audience’s opinion on how to improve, or for confirming how great you already are! Try asking users what they think of your brand or what they want to see you do next.
• Live Q&A Sessions: Build trust and establish thought leadership through live conversations about your industry. E.g If your brand specializes in smartwatches, you can host discussions about fitness tech. 

Visual Content

While many use Bluesky’s micro-blogging format for sending out short written content, visual content is increasingly important. 

• Infographics: Share industry insights or tips in a visually appealing way. Many different formats have grown in popularity recently, such as LinkedIn-style “cheat sheets” and hand-drawn diagrams. Try different ideas to see what works for your followers.
• Behind-the-Scenes Images: Offer followers a sneak peek into your brand and the people behind it. This will help you build trust with potential customers and aligns perfectly with Bluesky’s people-first approach.

Informative Content

Platforms like Bluesky are often favored for the extra detail they allow you to add to your content. So, don’t be afraid to educate your followers with information-packed posts.

• Educational Threads: Dive deep into niche topics, creating value-packed post series. Threads have emerged as an evergreen strategy for social media as they encourage users to save posts for moments when they have time to delve deeper into topics and share what they learn.
• Expert Tips: Don’t be afraid to flex your knowledge on your followers, and share actionable advice to help your audience. This can help you quickly establish your brand as the go-to source for advice for Bluesky users.

Entertaining Content

Don’t forget that social media is all about fun! Yes, social media management is serious business, but it’s important to remember that most of your brand’s followers use social media to unwind from daily pressures. So, make sure you get involved in the fun.

• Memes and Humor: Keep your audience entertained and engaged with original, topical humor.
• Challenges: Start creative campaigns (ideally incorporating your product or service) to encourage user participation.

Building a Content Calendar for Bluesky

Consistency is key when it comes to building a strong online community organically. So, it’s important to plan well ahead of time and be as organized as possible. Metricools Social Media Planner is authorized by Bluesky, allowing you to plan, edit & schedule your content for multiple brands. Follow these tips for content that will help you achieve your goals:

• Align your posts with trending topics.
• Plan a mix of visual, interactive, and informative content.
• Post during peak engagement hours to maximize reach.

Strategies for Growing Followers on Bluesky

1. Connect with Early Adopters: Engage with influencers who are already thriving on Bluesky.
2. Use Hashtags: Use popular and niche hashtags for discoverability.
3. Encourage User-Generated Content: Create campaigns that invite followers to contribute.
4. Repackage content used on other social media platforms: Don’t just repost the exact same content you’ve used before, think of ways to repackage it for Bluesky’s users and algorithms
5. Engage with followers: Scheduling is just part of the job, don’t forget to engage with followers who interact with your content!

Potential Challenges and Solutions on Bluesky

• Adapting to a New Interface: Take time to explore and familiarize yourself with the platform’s features. Check out our guide on how to use Bluesky for more help.
• Smaller Audience Base: Focus on building quality connections rather than numbers.
• Balancing Multiple Platforms: Use Metricool to streamline your efforts and manage all your accounts in one place.

Bluesky FAQs

1. How does Bluesky differ from traditional social media platforms?
   Bluesky is decentralized, allowing users to control their algorithms and content delivery.
   
2. Can Bluesky be integrated with existing social media tools?
   Yes, Metricool has recently welcomed Bluesky to our list of partners, so you can go ahead and plan, schedule, and edit posts with our tool!
   
3. What industries can benefit the most from Bluesky?
   Tech, creative, and values-driven industries can use Bluesky’s unique features to their advantage.
   
4. How often should brands post on Bluesky?
   Consistency is key—aim for 3–5 posts per week to maintain engagement.
   

Is Bluesky suitable for small businesses?
Absolutely! Its community-centric design is perfect for building authentic connections.

Kalum , 15 January 2025