How to Monetize Facebook in 2025: A Complete Creator’s Guide
Monetizing Facebook in 2025 isn’t always straightforward. With different tools for Pages, profiles in Professional Mode, and even Groups, plus a mix of Meta-approved features and outside income sources, the process can get a little complex. Some options fall under Facebook’s official Content Monetization program, while others, like affiliate links or brand deals, don’t. And each feature comes with its own set of requirements.
This guide breaks down how to get paid on Facebook, what you need to qualify, and how each Facebook monetization feature works so you can choose the right path for your content or business.
How to Get Paid on Facebook
Facebook offers several ways to earn money, grouped into three categories: the Facebook Content Monetization Program, other Meta-supported monetization options, and methods that operate outside of Meta’s systems.
Facebook Content Monetization Program
This program brings together multiple earning features into one streamlined system:
- In-Stream Ads: Short ads shown before, during, or after longer videos and some eligible Reels. Earnings depend on views and watch time.
- Ads in Reels: Ads placed within short-form video content like Reels, with payouts based on performance.
- Performance Bonuses: Rewards for creators who meet engagement targets, now integrated into the program and tracked with other earnings.
Other Facebook Monetization Features (Outside the Content Monetization Program)
These Facebook monetization features are managed by Meta but run separately from the Content Monetization program:
- Fan Subscriptions: Offer exclusive perks or content to followers who pay a monthly fee.
- Stars: Viewers can send Stars during live streams or eligible videos; creators earn one cent per Star received.
- Product Sales: Sell products directly through Facebook Shops or link to an external store.
Monetization Independent from Meta
These revenue streams happen outside of Meta’s official monetization tools but remain valuable ways to earn:
- Branded Content: Sponsored posts, paid collaborations, or product placements arranged directly with brands.
- Affiliate Marketing: Sharing affiliate links in posts, Reels, or groups to earn commissions when purchases are made through your links.
What Is Facebook Content Monetization?
Facebook Content Monetization is a new beta program that merges three separate earning options into one:
- In-stream ads
- Ads on Reels
- The Performance Bonus program
Now, instead of signing up for each tool individually, creators can join one program and earn from a variety of content types including Reels, longer videos, photo posts, and even text-based updates.
Why the change? According to Meta, only about a third of creators earning on Facebook were using more than one monetization feature. By bringing everything together under one program, Facebook is making it easier to access more earning opportunities without having to meet separate requirements or go through multiple approval processes.
How Facebook Content Monetization Works
Once you’re invited and enrolled, you’ll earn based on the performance of your eligible content. The payout model stays the same: your income depends on how well your content performs with your audience. That includes factors like views, watch time, engagement, and format.
If you’ve already been earning through Ads on Reels or in-stream ads, this won’t change your earnings. However, it will open the door to making money from posts you couldn’t monetize before, like text updates and photo posts.
What You Can Monetize
Facebook Content Monetization lets you earn from a range of formats:
- Reels: Short-form video with ad placements
- Longer videos: In-stream ads continue to apply
- Photo posts: Eligible images and carousel posts
- Text posts: Even plain written updates can now earn
- Performance Bonuses: Still available within the new setup for high-performing content
This consolidated approach removes the confusion around what kind of content qualifies. It also simplifies how you track your results so now there’s now a single set of insights to review everything in one place.
Facebook Monetization Requirements & Eligibility
To start earning on Facebook, you first need to meet specific requirements and get approved for each monetization feature. The rules vary for Pages and profiles in Professional Mode, and each tool, like Stars or Subscriptions, has its own criteria. This section explains what you need and how to check your eligibility.
Facebook Stars Eligibility Requirements
Facebook Stars lets your audience support you by sending Stars during your live or video content. You earn $0.01 per Star received.
To be eligible for Stars, you must:
- Comply with Facebook’s monetization and content policies
- Have at least 500 followers for 30 consecutive days
- Be 18 or older
- Live in a country eligible for Stars
- Accept the Stars Terms and Conditions
- Not post content primarily focused on children
To check Stars eligibility:
- For Pages:
- Go to Meta Business Suite > Monetisation > View Page eligibility
- For Profiles in professional mode:
- Open your Professional Dashboard
- Tap on Stars under Tools to try
If you’re eligible, you’ll have the option to set up Stars directly from the dashboard.
Facebook Subscriptions Eligibility Requirements
Subscriptions let your followers support you through monthly payments in exchange for exclusive perks, content, or interactions.
To be eligible for Subscriptions, you must:
- Follow all monetization policies
- Agree to the Fan Subscription Creator Terms
- Be 18 or older
- Not post content focused primarily on children
Additional requirements based on your creator type:
- Video creators (Pages):
- 10,000 followers or 250+ return viewers
- AND either 50,000 post engagements or 180,000 watch minutes in the last 60 days
- Gaming creators:
- Must be part of the Level Up program
- Must have 250+ return viewers
Note: Subscriptions are not fully rolled out for profiles in professional mode. Some selected creators may be invited to use this feature and can enable it from the Professional Dashboard.
To check Subscriptions eligibility:
- In Meta Business Suite:
- Go to Monetisation > Overview > View Page eligibility
- In the Facebook app:
- Go to your Page > View tools > Monetisation tools
If you’re eligible, you’ll see Subscriptions listed under the tools available to set up. If your Page doesn’t meet the requirements, Facebook will notify you in-app and by email with next steps. Even if you meet the requirements for a specific tool, your Page or profile must still pass Facebook’s review process before monetization can begin.
How to Check Your Facebook Content Monetization Program Eligibility
Here’s how to check if you’re eligible for Facebook’s Content Monetization Program, whether you use a Page or a profile in Professional Mode.
For Facebook Pages
To see if your Page is eligible for monetization:
- Open Meta Business Suite on a desktop computer
- Click the Monetization tab in the left-hand menu
- In the top-left dropdown, choose the Page you want to review
- You’ll see a status overview, including any violations under the Status section
- Click the Policy issues tab to review recent violations
- Select View Page eligibility for a detailed list of available monetization tools
From here:
- Tools you’re eligible for will appear at the top. Click Set up to activate them
- Tools you aren’t eligible for will appear under Other monetization tools
- Click View criteria below each tool to see what you need to qualify
This is the best way to check your Facebook monetization requirements for Pages and understand where you stand.
For Professional Mode Profiles
If you’re using a personal profile with Professional Mode turned on, you can also check your eligibility directly from the app:
- Go to your Professional Dashboard on a mobile device
- Tap Tools to try
- Select Monetization
From here:
- If your profile is eligible, you’ll see monetization tools (like Stars) and setup prompts
- If you’re not yet eligible, a message will appear above the tools list
- Click on any individual tool to view the criteria required for access
Note: If you don’t see any monetization options, it may be because monetization is not yet available to you.
How Much Can You Earn from Facebook?
With the same performance-based payout system in place, earnings will vary depending on:
- Format: Reels vs long-form video vs post
- Audience engagement: Views, likes, shares, comments
- Audience location: CPMs differ by country and niche
- Watch time: Longer, more engaging content often earns more
To give you an idea:
- Reels and video ad earnings often range from $0.01–$0.02 per view
- Stars (via livestreams) pay $0.01 per Star
- Fan subscriptions offer recurring monthly income
- Branded content and affiliate sales remain independent from the new program, but can be added to your strategy
It’s hard to predict exact earnings, but consistency and high-quality content are always good indicators of potential success.
How to Create a Facebook Monetization Strategy
Making money on Facebook doesn’t happen overnight. It takes planning, consistency, and a good understanding of the tools available to you. The clearer your strategy, the easier it is to build momentum and grow your income over time.
Here’s how to build a strategy that supports your goals and audience.
Identify Your Niche
Choose a topic you know well and that people are interested in. Sticking to a clear niche helps you attract the right followers and gives your content more direction. This can make it easier to grow your reach and stay eligible for Facebook’s monetization programs.
Set Goals
Decide where you want your revenue to come from. You might aim to earn through ads, subscriptions, digital products, affiliate links, or brand deals. Having a goal helps you decide which tools to use and what kind of content to prioritize.
Plan Content
A consistent posting rhythm keeps your content visible and your audience engaged. Map out a mix of content formats like videos, Reels, Stories, and live streams. Use a tool like Metricool to build and manage your content calendar, schedule posts ahead of time, and avoid gaps in your posting. This not only saves time, but also helps you stay organized and keep the quality of your content high.
Engage Your Audience
Monetization works best when you build relationships. Interact in the comments, ask questions in your posts, host live Q&As, and give your followers reasons to stick around. Building loyalty makes features like Subscriptions or Stars more effective, since people are more likely to support creators they trust.
Diversify Revenue
Combine different monetization tools instead of relying on just one. For example, you can use ads on your videos, share affiliate links, offer paid subscriptions, and sell digital products at the same time. This helps build a more reliable income over time.
Track and Adjust
Review your results regularly to see which types of content are bringing in engagement and revenue. Use Metricool’s analytics to track your Facebook performance across posts, Reels, and videos in one place. You’ll be able to spot trends, find your top-performing content, and understand which revenue streams are worth scaling. The more data you have, the easier it is to adjust your strategy and keep growing.
Facebook Monetization Tips
If you’re building a plan to earn money through Facebook, quality and consistency will take you further. These tips can help you grow your audience, stay eligible for monetization tools, and make better use of what the platform offers.
Create Original, High-Quality Content
Facebook rewards content that’s authentic and made by you. Avoid reposting videos from other accounts or using music and clips you don’t have rights to. Your best work will reflect your voice, ideas, and creativity.
Make Videos at Least 3 Minutes Long
Videos that go beyond the 3-minute mark give you more monetization options, including in-stream ads. Keep your content structured so it holds attention from start to finish.
Post on a Regular Schedule
A consistent publishing schedule helps build trust and keeps your audience engaged. Stick to a routine that works for you, and use tools like Metricool to plan and schedule your content across different formats, including Reels and live videos.
Stay Active With Your Audience
Reply to comments, host live streams, and ask questions in your posts. These actions create stronger relationships with your followers and can lead to more support through things like Stars or Subscriptions.
Be Authentic
Being authentic helps build real trust with your audience. When you show up with your own voice and values, people are more likely to connect with your content and support your work. You don’t need perfect production. You just need consistency, honesty, and a clear message.
Watch Trends in Your Niche
Keep an eye on what’s gaining traction in your space. This could include popular audio, post formats, or content themes. Staying current helps your content perform better and reach new people.
Check Your Monetization Dashboard
Use the tools in your Professional Dashboard or Meta Business Suite to track eligibility and avoid policy issues. It’s a good idea to check in often so you don’t miss changes or updates that affect your earnings.
Work With Other Creators
Team up with others in your space to reach new audiences. This could mean co-hosting a live session, creating joint content, or cross-promoting each other’s Pages. Collaboration can lead to stronger growth over time.
Test Different Income Options
Explore more than one way to earn. Try offering paid subscriptions, selling digital products, or including affiliate links in your content. See what works best for your audience, and build from there.
Use Clear Calls to Action
Guide your audience on what to do next. Ask them to watch your full video, leave a comment, share the post, or check out your latest offer. A simple, direct request can go a long way.
Facebook Monetization Tools
The right Facebook monetization tools can help you stay organized, track your progress, and grow more efficiently. Here are some platforms that support different parts of the monetization process:
Meta Business Suite
Use this tool to manage your Facebook Page, schedule posts, and access monetization features. It also lets you view performance insights and stay on top of any policy issues that could affect your earning ability.
Facebook Creator Studio
Creator Studio is designed specifically for video performance. Track your in-stream ad earnings, monitor how your content performs, and see how fans are using tools like Stars and Subscriptions. It’s also where you’ll find content insights and policy updates.
Metricool
Metricool gives you a complete view of how your content performs across platforms, not just Facebook. You can:
- Schedule posts and Reels ahead of time
- Track which videos and formats bring in the most views or revenue
- Monitor engagement, audience growth, and watch time
- See what your competitors are doing
- Find your best posting times based on past performance
- Compare Facebook results with Instagram, TikTok, YouTube, and LinkedIn
It’s a solid tool if you want to build a long-term content strategy and make decisions based on real data.
Other Helpful Tools
- Canva and Adobe Express: For designing eye-catching thumbnails, graphics, or Stories
- PayPal and Stripe: To receive direct payments, especially for selling products or services
- Affiliate Dashboards (like Amazon Associates or ShareASale): To track your affiliate links, commissions, and top-performing content
Each tool supports a different part of your workflow, so choose the ones that match your monetization goals.
Final Thoughts: Facebook Monetization in 2025
Facebook monetization offers several options to earn income from your content, whether you’re just starting out or already have a large following. It takes time to understand which methods fit your style and audience best, but that learning process is part of growing your presence.
With Metricool you can keep everything organized so you can focus on creating and improving your strategy without getting overwhelmed. With the right tools and approach, building a steady income on Facebook becomes much more manageable.
