Optimize your Pinterest Business Account

26 October 2021

The first impression of your Pinterest profile does not convince you, and you want to give it a facelift.

However, which aspects of your business profile on Pinterest can you change?

Optimize your Pinterest profile

The profile of your Pinterest account has to be an attractive place for your followers and other users who come to the platform.

The first impression of your profile is worth as much as the content you upload to Pinterest.

So, how to optimize your Pinterest profile to reach a larger audience?

Cover photo

Business accounts can add a cover photo that will appear at the top of the business profile.

In this case, you can add either an image or video:

Image: Use a horizontal image with a 16:9 aspect ratio, at least 800 x 450 pixels.

Video: horizontal and the same aspect ratio, 16:9. Videos can be between 4 seconds and 5 minutes long and have a maximum size of 2GB.

Take advantage of the opportunities that Pinterest gives you to perfect your cover image and give your profile a personal touch.

Profile Photo

The profile photo can be helpful to identify your brand or business account: a logo, a corporate image, or you can reuse the same picture that you use on the rest of your social profiles.

This helps your audience to identify you quickly and easily.

What requirements does your Pinterest profile picture need?

✅ Format: PNG or JPG.

✅ Ideal size: 165 x 165 pixels.


Pinterest boards are used to organize the content of your profile so that the users of the platform and your followers can easily find your content.

Create a board, add pins that are related to it and keep your Pinterest profile in harmony.

In addition to adding a title and content, you can choose a cover photo in JPG / PNG format and a maximum of 200 x 200 pixels.

Business public profile

In the Public Profile section, you have the option to add information that Pinterest users can see.

That is to say, an excellent opportunity to show your true self to the social network.

What information can you share?

✅ Name, username and pronouns.

The name or names by which you identify yourself on Pinterest. In addition, you can add up to two groups of pronouns that will appear on your profile.

This information can be edited at any time.


The best way to get known on Pinterest is by talking about yourself and telling the story of your company or personal brand.

Don’t be shy and open yourself to the platform, allowing them to see a person behind the screen.


Place a link of interest here to attract traffic to your website or online store. Ideal for promoting products or services.


In the same way that you bring traffic to your website, you also can add an email address so that users can contact you directly.

Physical store address.

Do you have a physical store? Complete the information with the location so users can visit you: address, city, state or province, country, etc.

Now you can get down to work and start working on your profile to optimize it.

Haven’t you started on Pinterest yet? We leave you this guide from Metricool so you know where to start.

Carlos Bravo Carlos Bravo , 26 October 2021
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