AI Tools For Content Creation

20 October 2023

When marketers hear the words Artificial Intelligence, there tends to be a negative connotation. This may be because people fear the loss of control, privacy, and human value. But it does not have to be this way. AI cannot replace all our great ideas and talented writing skills, but we can use these tools to work alongside us. 

So take a deep breath, AI is not gunning for your jobs (just yet). But, since AI is becoming more popular, it is important to stay up to date. Let’s explore some great AI tools that will make your lives easier. 

What are AI Tools for Content Creation? 

AI tools specifically for content creation are designed to build written or visual content based on what you input. AI is created to sound natural and not as robotic as many would think. These AI tools offer content that is engaging and relevant using machine learning from algorithms. 

Many companies, marketers, freelancers, etc are taking advantage of AI tools for content creation. 

Benefits of AI Tools

As a marketer or content creator, have you ever been staring at your computer or phone with zero thoughts or ideas? This is a classic creative block, and experiencing this is inevitable. AI can help you overcome that while boosting your productivity immensely. 

Here are some key benefits to take into consideration: 

  • Time saver– by skipping the heavy research step AI provides you with several leads or ideas that you can run with. AI pulls accurate data from sources all across the internet that can greatly help you come up with interesting and relevant ideas for your brand. 
  • Cost-effective– AI tools can help get more work done and take away the need for outsourcing copywriters, content creators, etc. 
  • Better efficiency– This combines the top two together meaning, that taking away heavy research, hiring, and money saves you so much time to use it on your work at hand. 
  • Better quality– AI has been trained to accept surrounding data, algorithms, and conversations so that the content being produced is natural and relevant. 
  • Better SEO– AI uses keywords that have high search volume so that your content is easy to access. 

Top 5 AI Tools For Content Creation

Okay, so now that we have confirmed what AI tools are and the many ways that these tools can benefit you, let’s explore the top tools for content creation: 

Metricool’s AI Social Media Assistant

With our AI Social Media Assistant, you will have the ability to adapt and create your copy where AI puts itself in the shoes of a social media professional. In seconds you will have 5 examples of new text ideas so that you have options and can pick one that best fits your brand. 

To use this feature, all you have to do is become a Metricooler and you can sign up for a free account by clicking the button below: 

Then follow these steps: 

  • Head to the Metricool planner and click on “Create new post”. 
  • Choose the social networks where you want to schedule content. 
  • Within the scheduler, click on the robot icon on the right (🤖).
  • Metricool will open the “AI text generator” window: in the box, explain to the AI what you want to talk about, being as specific as possible, as if you were explaining to a real assistant. 
  • Choose from 12 options of tones you want to add to the created text: formal, informal, funny, etc. 
  • Choose the length of the text you want to generate ( short, media, or long) and click “Generate Copy”. 
  • Metricool will offer you 5 generated copies that you can choose from as the one that best suits your needs. 


Chat GPT or Chat Generative Pre-trained Transformer is essentially a chatbot developed by OpenAI that enables users to receive natural conversations based on a prompt. Open AI is an Artificial Intelligence research and development company.

This company has developed basic principles and protocols that can be adopted by anyone to create their AI. Inside ChatGBT,  it can give you a variety of content including articles, social media posts, essays, code, and emails. For example, you can input a very long hiring email and ChatGBT will output all of the important information so you do not have to read the whole thing. Or have fun with it and ask ChatGBT a fun fact: 


ClickUp is a cloud-based AI tool that assists you with collaboration and project management. This tool can help you delegate and assign tasks efficiently while tracking your progress. This tool was developed to increase organization in businesses big and small. ClickUp’s features include A task section, a document section, a place to organize your goals, and a chat section to communicate with your team. An automated operation like this improves the level of productivity, reliability, and increased performance. 


Midjourney is an independent research lab that specializes in generating graphics. This company is definitely on the smaller side, being that they only have 11 employees. If you have an idea of any capacity, lack artistic skill yourself, or lack knowledge of content creation, Midjouney can create a usable and professional-looking graphic for you with just an idea. Midjouney is an AI tool that can convert a simple idea in natural language into images using both machine learning and diffusion. Machine learning and diffusion are when the AI tool takes into account all the surrounding data and algorithms of the given topic or prompt. 


Canva offers an AI tool known as Magic Design where users can upload an image, and select a design, and this tool will generate a curated selection of options to choose from. Staring at the Canva homepage can be daunting and getting started with the initial idea can be the hardest part, which is where their Magic Design Tool comes into play. After the design is generated you will be able to edit it any way you need from size, to file type, etc.

Metricool has a very helpful integration with Canva as well. The integration of these two tools will allow you to increase the efficiency of your social media management. Wasting time figuring out where you saved your Canva design to scheduling on Metricool will be something from the past. 

Artificial Intelligence tools are becoming extremely popular in the marketing and content-creating world so it is important to stay up to date on the available tools! 

sophie sophie , 20 October 2023

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