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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

Social Media
10 Hootsuite Alternatives in 2026 for Social Media Management
Not sure if Hootsuite is still the right fit? This guide compares top alternatives like Metricool, Buffer, and Sprout Social based on features, pricing, and use cases. Find the best option for your goals and budget.
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Analytics
DashThis Alternatives for Marketing Reporting in 2026
DashThis is solid for reporting, but it has its limits. Here are six tools that offer flexibility, automation, or social media insights for freelancers, agencies, and brands alike.
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Dictionary
Online Reputation Management
In today’s digital age, online reputation management (ORM) is essential for both businesses and individuals looking to safeguard their image. Whether you’re a company managing customer interactions or an individual building a personal brand, how you’re perceived online can greatly impact your success. This guide explores what is online reputation management, why it’s important, and […]
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Analytics
Twitter
X (Twitter) Analytics in 2026
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.
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Analytics
Metricool
Sprout Social Alternatives for Social Media Management in 2026
Sprout Social is great, but it’s not the only social media management tool out there. Check out these top alternatives that offer powerful features at different price points for different social media goals and business needs.
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Instagram
Instagram Limits in 2026
Want the latest on Instagram's content limits in 2026? Check out this article.
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Social Media
60+ Social Media Stats Every Marketer Should Know in 2026
In 2026, social media drives how people discover brands, follow creators, and spend their time online. This article shares 60+ key statistics to help marketers, creators, and small brands understand trends, engagement, and platform performance.
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Metricool
Social Media
Loomly Alternatives for Social Media Management in 2026
Looking for a Loomly alternative that fits your workflow and budget better? This guide breaks down top options, from affordable tools for solo creators to feature-packed platforms built for teams, so you can find the right match for your social media content planning and publishing.
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Metricool
Metricool Integrations: How to Work Smarter, Not Harder
Metricool integrations bring all your tools, data, and content into one smooth workflow, saving you time and reducing friction. From scheduling posts to analyzing results and collaborating with your team, learn how to make everything happen in one place so you can focus on growing your brand.
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Content Marketing
How to Create a Value Proposition [GUIDE]
How do you differentiate yourself from your competition? A value proposition can help by defining what makes your brand unique.
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Instagram
Metricool
Top Apps for Instagram Messages: Enhance Your DM Management
Managing Instagram DMs can be overwhelming, especially for businesses and creators juggling multiple accounts. This guide explores the top apps for Instagram messages in 2025, highlighting features, automation options, and Meta-approved tools that help you stay organized and engage your audience safely.
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Content Marketing
Social Media
Social Media Marketing Events & Conferences 2026
Stay up to date with the latest social media marketing events and conferences from around the world. Explore trends, strategies, and tools that help marketers, creators, and brands grow their online presence. Learn from sessions, workshops, and expert insights to improve engagement and refine your digital marketing approach.
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