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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Instagram
How to Publish on Instagram: Reels, Stories, Posts, and Carousels
Instagram continues to evolve, offering diverse ways to share your content in 2025. Our recent social media study showed that the reach of Instagram posts increased by over 20% in the last year, so it’s vital you master the platform, whether you’re posting Reels, Stories, Carousels, or standard Posts. This guide will show you how […]
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- Social Media
- Twitter
30 X (Twitter) Statistics for Social Media Managers to Know in 2025
Whether you call it X or continue to call it Twitter, these 30 interesting statistics can help inform your X (Twitter) marketing strategy in 2025.
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- AI Marketing
Chat GPT for Social Media Marketing: Complete Guide
With ChatGPT, social media managers can automate repetitive tasks, enhance their creative process, and boost audience engagement. The tool generates fresh content ideas, drafts captions, and tailors posts for different platforms. Discover how it can save you time and boost your brand’s presence.
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- Social Media
The Best Social Media Platforms for Business, Brands, and Creators
As social media keeps changing, businesses need to stay on top of which platforms will help them meet their goals. In this guide, we’ll take a look at the best options for businesses, brands, and creators in 2025.
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- TikTok
How to Manage Multiple TikTok Accounts with Metricool
Managing multiple TikTok accounts can be overwhelming, especially when juggling different brands, clients, or content niches. However, with the right tools and strategies, you can streamline the process and maximize performance. Here’s everything you need to know to handle multiple TikTok accounts like a pro. Why Multiple TikTok Accounts? Whether you’re a business, content creator, […]
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- Analytics
- Instagram
Boost Engagement & Growth: The Power of Metricool’s Instagram Analytics Tool
Metricool’s Instagram Analytics Tool provides comprehensive insights to optimize your Instagram strategy, from tracking follower growth and post performance to analyzing competitor metrics. Make data-driven decisions to enhance engagement and refine your content strategy.
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- Pinterest
How to Schedule Pinterest Pins: Step-by-Step with Metricool
Do you want to save time in your day-to-day work and have your Pinterest content strategy ready? Discover how to program your content on Pinterest with Metricool.
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- Metricool
- YouTube
Faceless YouTube Guide: How to Create and Monetize a Faceless YouTube Channel in 2025
Discover how faceless YouTube channels are transforming content creation, allowing creators to stay behind the scenes while building successful channels.
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- AI Marketing
- YouTube
YouTube AI Automation Guide
AI-powered automation can significantly streamline YouTube channel management by handling repetitive tasks like editing, SEO, and scheduling. This allows creators to focus more on storytelling and audience engagement, boosting productivity and channel growth.
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- Social Media
Faceless Content Ideas: How to Build a Social Media Brand Without Showing Your Face
Building a social media brand doesn’t mean you have to be on camera. Many successful creators grow massive followings using voiceovers, animations, or eye-catching visuals—without ever revealing their faces. If you value privacy or just want the focus to be on your content, a faceless social media presence could be the perfect approach.
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- Metricool
- Social Media
Social Media Management in 2025: The Ultimate Guide [+ Template] with Metricool
Social media management in 2025 is about more than just posting updates—it's about building a cohesive strategy that drives engagement and fosters genuine connections with your audience. From developing a solid strategy to analyzing your performance, this guide will help you grow your brand online with ease.
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- Pinterest
How to Get the Most Out of Pinterest for Businesses & Brands
With over 500 million active users, Pinterest is not just a social media platform—it's a visually-driven search engine where users actively seek out new brands and businesses. Discover how to optimize your brand's presence on Pinterest with this guide.
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