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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

Bluesky
Twitter
Bluesky vs. Twitter (now X): Similarities and Differences in 2026
In the battle of “Bluesky vs. X” (formerly Twitter), the two social media platforms are reshaping digital communication in very different ways. Bluesky introduces a decentralized, community-driven alternative, while X relies on a well-established, metrics-focused ecosystem. Although both platforms support quick, concise interactions, they take distinct approaches to online engagement: Bluesky focuses on user control […]
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Threads
Ghost Posts on Threads: How to Post, Test, and Grow Your Audience with Disappearing Content
Disappearing posts on Threads create urgency without cluttering your feed. This guide walks through how ghost posts work, how to publish them, and how to use them to test and grow.
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TikTok
Trending TikTok Songs of the Week in Australia | February 9, 2026
TikTok sounds move fast, and the right song can make or break your reach. Here are the trending TikTok songs in Australia this week, plus how creators are using them to stand out and how you can act on trends before they fade.
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TikTok
How to Use TikTok for Business
Learn how to use TikTok for Business to grow your audience, share authentic content, and connect with the right people. This guide covers strategy, posting, engagement, and tracking results so you can make your TikTok presence work for your brand.
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AI Marketing
How to Create a Marketing Campaign with ChatGPT (Without Losing Your Human Touch)
AI didn’t replace marketers, but it’s changed how we work. ChatGPT has become part of daily marketing, not as a magic button and not as an autopilot, but as a fast, helpful assistant that can turn scattered ideas into structured campaigns. When used thoughtfully, it can guide a campaign from early research to execution and […]
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Content Marketing
Social Media
Authenticity on Social Media: How to Stay Real When Everything Feels Polished
Learn how to make your social media content feel human, honest, and consistent. This guide shows practical ways to build trust, connect with your audience, and create content that actually stands out in an overly-polished feed.
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Influencer Marketing
Types of Influencers in 2026: Follower Count, Industry, Platform, and More
Not all influencers are created equal—and in 2026, choosing the right type of influencer depends on your goals, budget, and audience. Here’s a breakdown of who’s who and how to choose the right influencers for your campaign.
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Influencer Marketing
Micro Influencers in Social Media Marketing
Micro influencers are a cost-effective way for brands to reach highly engaged, niche audiences. With followers ranging from 5,000 to 100,000, their content feels authentic and relatable. This level of connection leads to stronger engagement and higher conversion rates.
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News
TikTok
TikTok Ban Update – January 2026
Odds are that you have heard the words TikTok ban within the last few months. This is because a bill including the deadline of TikTok’s parent company known as Bytedance to pass on their power to a United States company within 9 months or experience a ban in the U.S.
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Metricool
Social Media
Social Media Management in 2026: The Ultimate Guide [+ Template] with Metricool
Social media management in 2026 is about building a cohesive strategy that drives engagement and fosters genuine connections with your audience. From developing a solid strategy to analyzing your performance, this guide will help you grow your brand online with ease.
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Influencer Marketing
Influencer Marketing 2026 [GUIDE]
Running an influencer marketing campaign takes more than just picking someone with a big following. It's about finding the right fit, not just the biggest name. Learn how to set goals, choose the right influencers, and track performance in a way that actually helps your brand grow.
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Metricool
Metricool Pricing Explained: Which Plan Is Right for You?
Trying to decide which Metricool plan fits your needs? This guide breaks down what’s included in each option so you can choose the right one for your brand, team, or business.
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