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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- News
- TikTok
Update January 22, 2025: CapCut and More Returned After TikTok Ban; Meta Alternative ‘Edits’ Coming Soon
The U.S. government’s decision to ban CapCut, the popular video editing app owned by Chinese tech giant ByteDance, marks another chapter in its efforts to curb the influence of Chinese technology companies. This move, spurred by concerns over national security and data privacy, comes alongside the broader TikTok controversy. After several days of being unavailable, […]
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- Facebook Ads
How to See and Analyze Your Competitors’ Facebook Ads
Monitoring your competitors’ Facebook ads goes beyond just copying their strategies—it’s about understanding what works and why. By analyzing their campaigns, you can spot trends, figure out what connects with the audience, and use these insights to refine your own approach. In this article, we’ll show you how to use the Meta Ad Library to […]
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- News
- TikTok
TikTok Ban Update – January 20th, 2025
Odds are that you have heard the words TikTok ban within the last few months. This is because a bill including the deadline of TikTok’s parent company known as Bytedance to pass on their power to a United States company within 9 months or experience a ban in the U.S.
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- Analytics
- Social Media
X (Twitter) Engagement in 2025
In 2025, engagement on X (formerly Twitter) remains a key piece of social media strategy for brands and individuals. Despite recent changes to the app, it’s still essential to understand how engagement is defined, measured, and optimized. Engagement includes user interactions such as likes, retweets, comments, shares, and clicks on links or hashtags. These interactions […]
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- Social Media
How to Use RedNote: Guide, Tips, and Tricks
With uncertainty surrounding TikTok in the United States, people are exploring new platforms to fill the void, while brands and creators are looking for the next app to make their mark and grow their online audience. One such growing platform is RedNote, also known by its Chinese name Xiaohongshu (小红书), which translates to ‘Little Red […]
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- Instagram
2025 Instagram SEO Strategy Guide
If you are looking to tap into SEO on Instagram, this guide will help you understand how it works and how to add it to your strategy.
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- Social Media
- Twitter
X (Twitter) Image Sizes
Discover Twitter image sizes for 2025 to help your profile pictures, header images, and ads stand out and engage your audience. By following these guidelines, you can create visually appealing tweets that better resonate with your followers and strengthen your online presence.
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- Social Media
10 Social Media Mistakes to Avoid in 2025
Social media is a necessity for businesses of all sizes, but since it’s a relatively new necessity, a lot of businesses are unsure of exactly how to go about executing it. Add this to the fact that everyone has a Facebook and thinks they’re an automatic expert, and you’ve got a recipe for major disaster.
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- News
- Social Media
What is RedNote? New App Rises to Popularity as TikTok Ban Looms
The U.S. social media landscape is in the middle of a shake-up as TikTok faces a potential shutdown on January 19. Stepping into the spotlight is RedNote, the English version of the popular Chinese app Xiaohongshu, which has surged to the top spot among free iPhone apps in the U.S. App Store. Nicknamed the “little […]
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- Facebook
Build a Facebook Marketing Strategy 2025
Want to improve your brand's Facebook profile but don't know how? We got you covered! Follow this complete guide to take your Facebook marketing strategy from zero to hero.
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- TikTok
How The TikTok Algorithm Works in 2025
Have you ever wondered how the TikTok algorithm works in 2025? Read this article, and take away key tips to better rank your videos.
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- Instagram
Instagram Profile Picture Guide 2025
Your Instagram profile picture is the first thing people see when they come across your account, so it’s important to get it right. To help you with that, we’ve put together this short guide with tips on how to make the best first impression.
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