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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Instagram
- Metricool
Instagram Competitor Analysis and Benchmarking Guide
What sets the best brands apart on Instagram? A keen understanding of their competition. Competitor analysis and benchmarking go beyond imitation—they empower you to craft a strategy rooted in data, trends, and opportunities. In this guide, we’ll break down how to study your competitors, track key metrics like engagement and follower growth, and leverage tools […]
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- Influencer Marketing
Influencer Marketing 2025 [GUIDE]
Running an influencer marketing campaign takes more than just picking someone with a big following. It's about finding the right fit, not just the biggest name. Learn how to set goals, choose the right influencers, and track performance in a way that actually helps your brand grow.
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- Influencer Marketing
- Social Media
How to Find the Right Influencers for Your Brand
Teaming up with the right influencers can help your brand reach more people, build trust, and connect with your ideal audience. But finding those perfect-fit creators takes more than a quick scroll. In this guide, we’ll show you how to spot influencers who truly match your brand and build authentic, effective partnerships.
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- AI Marketing
- Influencer Marketing
Virtual Influencers in 2025: How AI-Generated Creators Are Changing Social Media Marketing
In 2025, virtual influencers are changing the way brands connect with their audiences. These AI-driven digital creators are pushing the boundaries of influencer marketing. Explore how virtual influencers can fit into your strategy and help you stand out.
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- Analytics
- Twitter
X (Twitter) Analytics in 2025
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.
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- Content Marketing
- Social Media
Why All Businesses Need Social Media
Managing social media for your business can be overwhelming, but with the right strategy and tools, it doesn’t have to be. Metricool simplifies social media management, helping you stay consistent and focused on growing your brand without the hassle.
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- Metricool
- Social Media
Social Media for Small Business – Why Have an Online Presence?
Having a social media presence is indispensable to small businesses. Learn how to create a social media marketing strategy, and grow your brand online with Metricool.
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- Social Media
How to Promote a Webinar on Social Media in 2025
Webinars are still one of the best ways to connect with your audience and generate leads in 2025. In this guide, we'll show you how to use social media to promote your webinar effectively and boost attendance. With Metricool, managing your promotion across platforms has never been easier.
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- LinkedIn
- Social Media
50 LinkedIn Statistics for Social Media Marketers in 2025
Manage your brand's LinkedIn marketing strategy with these 50 key facts and statistics. Discover user demographics, usage habits, marketing trends, and advertising data.
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- Instagram
The Best Instagram Planning Apps for 2025
Instagram continues to dominate as a platform for social media marketing, offering brands, businesses, and creators a space to connect with their audiences in visually compelling ways. To thrive on Instagram in 2025, a solid content strategy backed by effective planning is essential. Instagram planning apps have become invaluable tools, enabling users to save time, […]
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- Influencer Marketing
Types of Influencers in 2025: Follower Count, Industry, Platform, and More
Not all influencers are created equal—and in 2025, choosing the right type of influencer depends on your goals, budget, and audience. Here’s a breakdown of who’s who and how to choose the right influencers for your campaign.
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- AI Marketing
- News
Meta AI: Increasing Backlash Amid Widespread Growth
Meta’s AI assistant, powered by its Llama model, is becoming one of the most popular tools across Instagram, Facebook, WhatsApp, and Messenger. With nearly 600 million active users expected by the end of 2025, Meta AI is gaining traction globally. However, recent updates have sparked growing concerns and backlash from users, with searches for “how […]
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