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Gretchen Oestreicher
Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.
Author's posts
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How to Schedule Facebook Posts, Reels, Stories and More with Metricool
Scheduling your Facebook content will help you save work time so that you can devote yourself to other tasks while your content is posted to your page. Find out how to schedule a post on Facebook with Creator Studio and Metricool.Read more -
2025 Instagram SEO Strategy Guide
If you are looking to tap into SEO on Instagram, this guide will help you understand how it works and how to add it to your strategy.Read more -
- Bluesky
- Social Media
BlueSky Marketing Guide: How to Grow Your Brand on BlueSky Social
As businesses continue to seek innovative ways to grow their online presence, BlueSky Social emerges as an exciting new platform with a fresh approach to social media marketing. Unlike traditional centralized social networks, BlueSky operates on a decentralized model, offering users more control over their experience. Built on the AT Protocol, BlueSky allows for greater […]Read more -
- News
- Online advertising
Meta Introduces Unskippable Ad Breaks on Facebook and Instagram in Europe
The usual smooth scroll is now interrupted by a countdown. Meta has added short ad breaks that stop users from browsing freely for a few seconds. The feature is only showing up for users who don’t pay and don’t allow full personalization.Read more -
- Analytics
- Metricool
Later Alternatives for Social Media Management
From small teams to agencies, these Later Social alternatives cover everything from visual planning to detailed reporting and approval workflows. Here’s how they make collaboration and tracking easier than ever.Read more -
- Analytics
- Metricool
Sprout Social Alternatives for Social Media Management in 2025
Sprout Social is great, but it’s not the only social media management tool out there. Check out these top alternatives that offer powerful features at different price points for different social media goals and business needs.Read more -
- Metricool
- Social Media
Loomly Alternatives for Social Media Management in 2025
Looking for a Loomly alternative that fits your workflow and budget better? This guide breaks down top options, from affordable tools for solo creators to feature-packed platforms built for teams, so you can find the right match for your social media content planning and publishing.Read more -
- Content Marketing
- Social Media
Social Media Accessibility Guidelines and Best Practices
As social media continues to shape how we connect and communicate, it’s important to think about who gets to participate in those conversations. Accessibility in social media means making sure your content is usable and understandable for everyone, especially people with disabilities. From how readable your text is to how easy it is to navigate […]Read more -
- Content Marketing
Niche Marketing Guide: How to Find Your Niche
If you’re trying to stand out in a crowded space, finding your niche can make all the difference. Niche marketing helps you narrow your focus and connect with a specific group of people who actually care about what you offer. Instead of trying to please everyone, you speak directly to the right audience. This helps […]Read more -
- News
Instagram Content Now Appears in Google Search: What This Means for Marketers and Brands
Want your Reels, carousels, and posts to appear in Google search? Here’s how the new Instagram indexing update works and how to take advantage of it.Read more -
How to Schedule Pinterest Pins: Step-by-Step with Metricool
Do you want to save time in your day-to-day work and have your Pinterest content strategy ready? Discover how to program your content on Pinterest with Metricool.Read more -
- Analytics
Boost Engagement & Growth: The Power of Metricool’s Instagram Analytics Tool
Metricool’s Instagram Analytics Tool provides comprehensive insights to optimize your Instagram strategy, from tracking follower growth and post performance to analyzing competitor metrics. Make data-driven decisions to enhance engagement and refine your content strategy.Read more