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Gretchen Oestreicher
Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.
Author's posts
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- AI Marketing
- Social Media
Conversational AI: What It Is, How It Works, and Why It Matters for Social Media in 2025
Conversational AI is changing how brands communicate on social media, making chats feel more natural and human. In this guide, you’ll learn how it works, what sets it apart from traditional chatbots, and how it’s helping businesses connect, sell, and support customers in smarter ways.Read more -
- AI Marketing
How to Use Instagram Prompts to Create Engaging Posts
Instagram prompts make creating captions, posts, and visuals faster and easier. With tools like Metricool’s AI Assistant, you can generate on-brand content, schedule posts, and track performance across multiple platforms.Read more -
- Social Media
How to Succeed at Social Media Customer Service
Social media is where conversations happen in real time, and customers expect quick, thoughtful support. This article shows how to handle social customer care, tackle common challenges, and build stronger connections with your audience.Read more -
- Social Media
What is Gander Social? Canada’s New Homegrown Social Media Platform
Gander Social is looking to change how we connect online by prioritizing transparency, data protection, and local relevance. The platform is still in development, but early features are already focused on creating a healthier, more grounded digital space.Read more -
- Content Marketing
- Social Media
Storytelling Marketing in Social Media
Storytelling on social media helps brands connect with audiences in meaningful ways. By sharing authentic stories, you can engage, inspire, and make your content memorable across any platform.Read more -
- Content Marketing
- Social Media
Micro Content in Marketing: What It Is and How to Use It
Micro content is short, engaging content designed to grab attention quickly and keep your audience interested. From social posts and short videos to email lines and quick stats, read about how it helps drive traffic and interactions across all your channels.Read more -
- Content Marketing
- Social Media
2025 Canada Calendar for Social Media Managers
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2025 Canada calendar for social media managers!Read more -
- Content Marketing
- Social Media
How to Create a Resume for Social Media Managers: Tips & Tricks
The job market is competitive, and standing out as a social media manager needs more than a resume that just your work history. Recruiters want to see creativity, strategic thinking, and adaptability all in one document. Social media management has grown beyond posting content. Today, it’s about building communities, staying ahead of trends, and proving […]Read more -
- Social Media
The Complete Social Media Manager’s Guide
Managing social media today goes way beyond posting a photo or sharing a tweet. It’s about building a brand’s presence, connecting with people, and keeping a finger on the pulse of what your audience cares about. Social media managers juggle a mix of roles every day: writing content, planning campaigns, talking with followers, and digging […]Read more -
- Dictionary
- Social Media
Build Brand Awareness on Social Media
Building brand awareness on social media requires a consistent presence that reflects your unique identity and values while effectively engaging your target audience. By creating valuable content, optimizing your profiles, and launching targeted awareness campaigns, you can enhance your brand's visibility and foster lasting connections with potential customers.Read more -
- Content Marketing
- Social Media
Social Media Content Curation Guide
Content curation is a social media strategy where you find and share content from other sources. Learn how to utilize content curation alongside content creation as part of your social media strategy.Read more -
- News
- TikTok
TikTok Ban Update – September 2025
Odds are that you have heard the words TikTok ban within the last few months. This is because a bill including the deadline of TikTok’s parent company known as Bytedance to pass on their power to a United States company within 9 months or experience a ban in the U.S.Read more