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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Metricool
- Social Media
Social Media Management in 2025: The Ultimate Guide [+ Template] with Metricool
Social media management in 2025 is about more than just posting updates—it's about building a cohesive strategy that drives engagement and fosters genuine connections with your audience. From developing a solid strategy to analyzing your performance, this guide will help you grow your brand online with ease.
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- Pinterest
How to Get the Most Out of Pinterest for Businesses & Brands
With over 500 million active users, Pinterest is not just a social media platform—it's a visually-driven search engine where users actively seek out new brands and businesses. Discover how to optimize your brand's presence on Pinterest with this guide.
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- Pinterest
Pinterest Engagement in 2025: Trends, Average Engagement Rate, and How to Improve It
Want to drive more traffic and boost your brand on Pinterest? Discover how focusing on engagement can increase your visibility and keep your content working for you long after it's posted.
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- Analytics
- Pinterest
Pinterest Analytics: How to Measure Your Pin Results
Analytics are key to organically scaling your social media accounts. This article dives into using Pinterest analytics to measure the impact of your Pins, to continue improving your strategies.
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- Bluesky
How to Use Flashes the Bluesky Instagram Alternative
Flashes is a new photo- and video-sharing app designed for the Bluesky ecosystem, offering a decentralized alternative to Instagram. This guide covers everything you need to know about Flashes, from its features and setup to how it integrates with Bluesky for a seamless social media experience.
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- Pinterest
How to Download a Pinterest Board
Want to save an entire Pinterest board without losing image quality? This guide walks you through a simple way to download your pins in bulk using a Chrome extension.
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- Metricool
- Social Media
Social Media Content Calendar Guide [+ Template]
Managing social media can feel overwhelming, especially when you’re balancing multiple platforms and trying to stay consistent. A content calendar takes the guesswork out of the process, helping you plan ahead, reduce last-minute stress, and make more strategic content decisions. In this guide, we’ll walk you through everything you need to know to create an […]
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- Facebook
Facebook Competitor Analysis with Metricool
Analyzing your competitors on Facebook gives you valuable insights into what’s working for them—and what’s not—so you can fine-tune your own strategy. With Metricool, you can track key metrics, compare performance, and find opportunities to stand out, all in just a few clicks.
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- Threads
- Twitter
Threads vs. X (Formerly Twitter)
Threads and X are shaping the future of social media—discover how each platform can help your brand connect with the right audience.
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- Metricool
- Social Media
Top 6 Tools to Manage Social Media Marketing in 2025
From scheduling to analytics, social media marketing tools do the heavy lifting. Find out which ones can help you streamline your workflow.
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- Bluesky
- Metricool
Bluesky Analytics with Metricool
In the current social media landscape, simply posting content is no longer enough. With platforms like Bluesky Social gaining traction, you need to understand how your audience interacts with your posts so you can continuously refine your strategy. This is where Metricool comes in. Now, with powerful Bluesky analytics tools, you can monitor engagement, identify […]
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- TikTok
Top 10 Most Popular TikTok Songs 2025: Week of February 10th
TikTok videos have become a true revolution in networks and digital marketing. One ingredient that has never been missing has been music, so here we bring you the most popular TikTok songs in 2023 to accompany your videos.
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