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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Social Media
15 Social Media Mistakes to Avoid in 2025
Even with a strong strategy, social media mistakes can creep in and hurt your results. This guide breaks down the top mistakes to look out for this year.
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- Metricool
- Social Media
Plan Ahead: How to Create a Social Media Content Calendar for Better Results [+ Template]
Without a well structured social media content calendar, it’s easy to lose track of ideas and deadlines. This guide shows how to build one that fits your needs and improves your workflow.
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- Metricool
- Social Media
Best Social Media Marketing Tips from Experts: How to Build, Grow, and Adapt Your Strategy
Social media marketing isn’t one-size-fits-all. The Metricool team shares tips and insights from their daily work managing content and paid campaigns, helping you find a strategy that fits you.
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- Metricool
- Social Media
Social Media Analytics with Metricool
Want to know how your content is really performing? See how you can track all your social media analytics from a single dashboard with Metricool.
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- Instagram
How Do You Hide Instagram Followers in 2025?
While there’s no official way to hide all your Instagram followers, there are still ways to protect your privacy. This article shows you how to take control of your Instagram profile in 2025.
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- Instagram
Instagram DM Master Guide for 2025: Messaging, Features, and Strategy Tips
Instagram DMs offer a direct way to connect with your audience beyond likes and comments. This guide covers everything from sending messages and managing your inbox to using DMs as a marketing tool. Learn how to build stronger relationships and grow your brand with personalized, effective conversations.
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- Instagram
- Metricool
Instagram Competitor Analysis and Benchmarking Guide
What sets the best brands apart on Instagram? A keen understanding of their competition. Competitor analysis and benchmarking go beyond imitation—they empower you to craft a strategy rooted in data, trends, and opportunities. In this guide, we’ll break down how to study your competitors, track key metrics like engagement and follower growth, and leverage tools […]
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- Influencer Marketing
Influencer Marketing 2025 [GUIDE]
Running an influencer marketing campaign takes more than just picking someone with a big following. It's about finding the right fit, not just the biggest name. Learn how to set goals, choose the right influencers, and track performance in a way that actually helps your brand grow.
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- Influencer Marketing
- Social Media
How to Find the Right Influencers for Your Brand
Teaming up with the right influencers can help your brand reach more people, build trust, and connect with your ideal audience. But finding those perfect-fit creators takes more than a quick scroll. In this guide, we’ll show you how to spot influencers who truly match your brand and build authentic, effective partnerships.
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- AI Marketing
- Influencer Marketing
Virtual Influencers in 2025: How AI-Generated Creators Are Changing Social Media Marketing
In 2025, virtual influencers are changing the way brands connect with their audiences. These AI-driven digital creators are pushing the boundaries of influencer marketing. Explore how virtual influencers can fit into your strategy and help you stand out.
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- Analytics
- Twitter
X (Twitter) Analytics in 2025
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.
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- Content Marketing
- Social Media
Why All Businesses Need Social Media
Managing social media for your business can be overwhelming, but with the right strategy and tools, it doesn’t have to be. Metricool simplifies social media management, helping you stay consistent and focused on growing your brand without the hassle.
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