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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Social Media
Dark Social: The Hidden Traffic That Could Be Driving Your Brand
Dark social covers all the content shared in private channels like messaging apps, email, or SMS, and it often appears as “direct” traffic in analytics. Understanding it gives you a clearer view of your audience, reveals hidden sharing patterns, and shows the real impact of your content beyond public social media.
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- Facebook Ads
- Online advertising
Flexible Ads Format for Meta: How to Use the Dynamic Creative Ads Replacement
Flexible Ads are Meta’s upgrade to Dynamic Creative Ads, letting you test multiple images, videos, and text in a single campaign. This guide shows how to set them up, group creatives, and let Meta deliver the right format to the right audience.
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- Dictionary
- Social Media
Social Media Marketing KPIs – Key Performance Indicators
Key Performance Indicators (KPIs) are a measurable approach to evaluating and monitoring the effectiveness of your online marketing strategy. By understanding how to establish and track the appropriate metrics, you can leverage them to inform and guide your future online marketing decisions.
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- Facebook Ads
- Online advertising
Meta Ad Formats in 2025: How to Choose the Right Ones for Your Marketing Objectives
Discover all the main Meta ad formats and how to match them to your goals. In this article you will learn how to create, manage, and track campaigns that reach the right audience with Metricool.
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- Facebook Ads
- Online advertising
Facebook Ads in 2025: How to Create and Track Campaigns That Get Results
Facebook Ads remain one of the most effective ways to grow your brand and drive sales in 2025. This guide walks you through how to create, track, and improve campaigns so you can reach the right audience and make every ad count.
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- Analytics
- Instagram
How to Track Instagram Followers Like a Pro: The Complete 2025 Guide
Tracking your Instagram followers helps you understand what drives growth, engagement, and retention. Learn how to monitor these metrics and use Metricool to make smarter content decisions.
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- Influencer Marketing
- TikTok
TikTok Affiliate Marketing for Beginners: A Complete Guide for Creators
TikTok affiliate marketing lets creators turn their videos into a source of income by promoting products their audience will love. With authentic content, smart posting, and performance tracking, even small creators can earn commissions and grow engagement.
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- AI Marketing
- Content Marketing
45 AI Prompts for Social Media: Unlocking Creativity and Efficiency in 2025
AI social media prompts make content creation faster and more creative, helping you plan posts, write captions, and stay consistent across platforms. With tools like Metricool, you can generate ideas, track performance, and refine your strategy to engage your audience more effectively.
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- Social Media
Social Media Marketing Automation Tools
Social media automation tools help you save time and stay organized by handling repetitive tasks like posting, replying, and tracking analytics. With the right tools, you can focus on creating content and growing your audience without getting buried in daily management.
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- AI Marketing
- Metricool
The New Social Media AI Assistant by Metricool
The latest evolution of Metricool's social media AI assistant is here. Create high-quality social content with the latest AI technology.
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- AI Marketing
- Social Media
Conversational AI: What It Is, How It Works, and Why It Matters for Social Media in 2025
Conversational AI is changing how brands communicate on social media, making chats feel more natural and human. In this guide, you’ll learn how it works, what sets it apart from traditional chatbots, and how it’s helping businesses connect, sell, and support customers in smarter ways.
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- AI Marketing
- Instagram
How to Use Instagram Prompts to Create Engaging Posts
Instagram prompts make creating captions, posts, and visuals faster and easier. With tools like Metricool’s AI Assistant, you can generate on-brand content, schedule posts, and track performance across multiple platforms.
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