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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Instagram
The Complete Instagram Reels Guide 2025
Reels are a powerful way for creators and brands to grow and engage audiences. This guide explains how Reels work, shares tips for creating better content, and shows how Metricool can help plan, schedule, and analyze every post.
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- Bluesky
- Metricool
How to Schedule Bluesky Social Posts with Metricool
Bluesky Social is growing as a platform for genuine conversations, but it doesn’t include built-in scheduling. With Metricool, you can plan posts in advance, publish at the right times, and use analytics to refine your strategy.
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- Content Marketing
How to Develop a Strategic Marketing Plan
A strategic marketing plan is a roadmap for achieving long-term business success, outlining marketing goals, strategies, and actions over an 18 to 24-month period. This plan helps companies effectively position themselves in the market, understand customer needs, and drive sustainable growth.
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- Instagram
Instagram Location Map: How It Works and How to Turn It Off
Instagram’s Friend Map lets you share your location with friends, but it’s off by default and must be turned on manually. Many users confused this with automatic tracking. This article explains how to control Instagram location sharing and highlights related privacy concerns.
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- Instagram
- News
Instagram’s New Features Make It Easier to Stay Connected With Friends
Instagram just rolled out a handful of updates that make the platform feel more social again. The focus is on helping you keep up with the people you care about, not just the algorithm. You can now repost content, explore a new interactive map, and see what your friends are up to in a dedicated […]
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- TikTok
How to Recover a TikTok Account
Locked out of your TikTok account? Whether it’s a forgotten password, missing login info, or a surprise ban, this guide walks you through every way to get back in—step by step.
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- Content Marketing
How to Create a Value Proposition [GUIDE]
How do you differentiate yourself from your competition? A value proposition can help by defining what makes your brand unique.
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- Bluesky
- Metricool
Bluesky Analytics with Metricool
In this article, we break down what Bluesky analytics are available with Metricool and how to use them. You’ll learn how to track engagement, see account growth, and compare with competitors.
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- Facebook
How to Schedule Facebook Posts, Reels, Stories and More with Metricool
Scheduling your Facebook content will help you save work time so that you can devote yourself to other tasks while your content is posted to your page. Find out how to schedule a post on Facebook with Creator Studio and Metricool.
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- Instagram
2025 Instagram SEO Strategy Guide
If you are looking to tap into SEO on Instagram, this guide will help you understand how it works and how to add it to your strategy.
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- Bluesky
- Social Media
BlueSky Marketing Guide: How to Grow Your Brand on BlueSky Social
As businesses continue to seek innovative ways to grow their online presence, BlueSky Social emerges as an exciting new platform with a fresh approach to social media marketing. Unlike traditional centralized social networks, BlueSky operates on a decentralized model, offering users more control over their experience. Built on the AT Protocol, BlueSky allows for greater […]
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- News
- Online advertising
Meta Introduces Unskippable Ad Breaks on Facebook and Instagram in Europe
The usual smooth scroll is now interrupted by a countdown. Meta has added short ad breaks that stop users from browsing freely for a few seconds. The feature is only showing up for users who don’t pay and don’t allow full personalization.
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