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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Analytics
- Dictionary
OSINT: What It Is and How It Helps Your Brand
OSINT helps brands turn public information into insights they can act on. From tracking competitors to spotting trends and protecting reputation, it gives businesses a clear picture of what’s happening online.
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- Social Media
The Complete Social Media Manager’s Guide
In today’s digital landscape, effective social media management has become a cornerstone of modern marketing. As a social media manager, your role encompasses a diverse array of responsibilities, from crafting captivating content to analyzing performance metrics and optimizing campaigns. Whether you’re a seasoned social media professional or new to the field, this guide is here […]
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- TikTok
Top 10 Trending TikTok Songs in Canada This Week | July 7th, 2025
Every week, TikTok's trending sounds shift fast, but these are the tracks currently dominating feeds in Canada. From nostalgic throwbacks to high-energy remixes, see how creators are using these songs to jump on trends, tell stories, and boost engagement.
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- Instagram
- Metricool
Top Apps for Instagram Messages: Enhance Your DM Management
Managing Instagram DMs can be overwhelming, especially for businesses and creators juggling multiple accounts. This guide explores the top apps for Instagram messages in 2025, highlighting features, automation options, and Meta-approved tools that help you stay organized and engage your audience safely.
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- Instagram
The Complete Instagram Reels Guide 2025
Reels are a powerful way for creators and brands to grow and engage audiences. This guide explains how Reels work, shares tips for creating better content, and shows how Metricool can help plan, schedule, and analyze every post.
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- Bluesky
- Metricool
How to Schedule Bluesky Social Posts with Metricool
Bluesky Social is growing as a platform for genuine conversations, but it doesn’t include built-in scheduling. With Metricool, you can plan posts in advance, publish at the right times, and use analytics to refine your strategy.
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- Content Marketing
How to Develop a Strategic Marketing Plan
A strategic marketing plan is a roadmap for achieving long-term business success, outlining marketing goals, strategies, and actions over an 18 to 24-month period. This plan helps companies effectively position themselves in the market, understand customer needs, and drive sustainable growth.
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- Instagram
Instagram Location Map: How It Works and How to Turn It Off
Instagram’s Friend Map lets you share your location with friends, but it’s off by default and must be turned on manually. Many users confused this with automatic tracking. This article explains how to control Instagram location sharing and highlights related privacy concerns.
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- Instagram
- News
Instagram’s New Features Make It Easier to Stay Connected With Friends
Instagram just rolled out a handful of updates that make the platform feel more social again. The focus is on helping you keep up with the people you care about, not just the algorithm. You can now repost content, explore a new interactive map, and see what your friends are up to in a dedicated […]
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- TikTok
How to Recover a TikTok Account
Locked out of your TikTok account? Whether it’s a forgotten password, missing login info, or a surprise ban, this guide walks you through every way to get back in—step by step.
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- Content Marketing
How to Create a Value Proposition [GUIDE]
How do you differentiate yourself from your competition? A value proposition can help by defining what makes your brand unique.
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- Bluesky
- Metricool
Bluesky Analytics with Metricool
In this article, we break down what Bluesky analytics are available with Metricool and how to use them. You’ll learn how to track engagement, see account growth, and compare with competitors.
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