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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

Social Media
What are Vertical Social Networks (And How To Use Them Strategically)
In this article, we break down what vertical social networks are and why they matter in 2025. You’ll learn how to use these niche platforms to connect with the right audience, spark meaningful conversations, and grow your presence without the chaos of bigger social feeds.
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Content Marketing
Social Media
Slow Marketing: A Calmer, Smarter Way To Grow On Social Media
Slow marketing is about building trust, creating meaningful content, and growing your audience sustainably. In this article, we explore how to use slow marketing to connect with your community and plan with intention.
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Content Marketing
Social Media
How Content Buckets Can Simplify Your Social Media Strategy
Content buckets help you organize your social media so every post has a purpose. This guide walks you through defining buckets, planning your calendar, and keeping your feed balanced, engaging, and consistent across platforms.
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Social Media
What Are Micro-Communities and Why They Matter in 2026
You do not need thousands of followers to build trust. This article breaks down how micro-communities work and how to create one that lasts.
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Content Marketing
Social Media
The Psychology of Color in Branding & Marketing
Color shapes how people feel, notice, and remember your brand. This guide walks you through color theory and psychology to create social media posts that feel intentional, clear, engaging, and reflective of your brand.
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Analytics
Social Media
Top Competitor Analysis Tools in 2026 for Social Media, SEO, Email Marketing, and More
Discover top competitor research tools to track social media, SEO, email, and ads and find the insights your brand has been missing. Excerpt: Learn how to use competitor research tools to uncover trends, track content, and spot opportunities across social media, SEO, email, and paid campaigns. This guide shows you which tools to use to turn those insights into smarter marketing decisions for your brand.
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Metricool
Metricool Premium Plans: Built To Grow With Your Workflow
Metricool adapts to every social media workflow, no matter your size or scale. Manage multiple accounts, track results, and collaborate smoothly while keeping your content organized and your strategy on track.
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TikTok
TikTok Algorithm Guide: How to Change or Reset Your FYP
Have you ever wondered how the TikTok algorithm works in 2025? Read this article, and take away key tips to better rank your videos.
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AI Marketing
AI Tools for Marketers: 26 Platforms to Create Smarter, Faster, Better Content
AI tools can take the busywork out of marketing so you can focus on creating, connecting, and growing your brand. This guide walks you through the platforms that save time, streamline workflows, and make your campaigns smarter.
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YouTube
How To Create A YouTube Channel In 2026 & Tips for Channel Success
Starting a YouTube channel in 2025 gives you the chance to share your ideas, build an audience, and even earn income from your content. This guide walks you through planning, setting up, and growing your channel while staying organized with Metricool.
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Analytics
Facebook
What is Engagement on Facebook and Why It Matters for Your Strategy
Facebook engagement shows how your audience connects with your content through likes, comments, shares, and clicks. Track these interactions with Metricool to help you understand what works, refine your strategy, and grow a more active, loyal community.
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Facebook
Facebook Ads
Meta (Facebook) Business Manager: What It Is, How It Works, and When You Need It
Meta Business Manager is the command center for all your Facebook and Instagram assets. Learn how to keep your Pages, ad accounts, Pixels, and teams organized so you can manage campaigns without losing control.
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