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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Instagram
2026 Instagram Marketing Tips and Tricks: Maximize Resources, Boost Engagement
These Instagram tips will help you maximize resources from the app and manage all your accounts in the best possible way.
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Instagram
How the Instagram Algorithm Works: 2025 Updates
How does the Instagram algorithm work? Follow this guide to see which signals, aspects, and information the network uses to rank content, and how you can use this data to optimize your own content.
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LinkedIn
Do Hashtags Work on LinkedIn? Yes, Here’s How
Hashtags are surrounded by controversy. Here you will learn everything you need to know about hashtags on LinkedIn.
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Instagram
How to Make a Countdown on Instagram: Turn Hype Into Conversions
Building anticipation is a crucial step in any successful marketing campaign, and the Instagram countdown sticker is one of the most effective native tools for achieving it. More than just a visual flourish, the Instagram countdown timer is a powerful mechanism for driving user intent, creating urgency, and generating measurable interest ahead of a product […]
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TikTok
Trending Songs on TikTok Right Now: Updated Weekly!
Here's a look at the top 10 trending songs on TikTok and how you might use them for your brand's content.
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Metricool
Product Updates – November 2025
Instagram Reels – New metrics and detailed analytics during the first 15 days We have added two new metrics for Reels: average watch time and total watch time. But that is not all. Now you have a detailed analysis of your Reel’s critical first 15 days, and ensure every post becomes a lasting asset on […]
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Instagram
How to Preview Your Instagram Feed for Free
Previewing your Instagram feed allows you to see how your feed will appear, before posting. You can find this feature on Metricool, and the network itself is testing this option. Learn how it works here!
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Social Media
Agorapulse Alternatives for Social Media Management
If you’re searching for Agorapulse alternatives, you’re at least doing one thing right by using a social media management tool at all. At a recent event in London, I was shocked to speak to so many social media marketers who were still manually posting on each network… And using a spreadsheet to plan content! 🤯 […]
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Facebook
Facebook Automation Made Easy with Metricool
For social media marketers and business owners, efficiency is the currency of success. Managing your presence on Facebook, from posting updates to handling customer service, demands speed and precision. The manual effort required for consistency often becomes a bottleneck. The solution is smart Facebook automation, transforming repetitive tasks into automated processes that save hours and […]
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TikTok
How to Auto Reply on TikTok: Automating Your Customer Messages
TikTok is now a critical customer service and sales pipeline for businesses. As your presence grows, the volume of direct messages (DMs) and comments can quickly become overwhelming. The solution for social media managers is to automate your initial responses. Understanding how to auto-reply on TikTok is a necessity for maintaining professional responsiveness and scaling […]
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Facebook
Instagram
Instagram vs Facebook: Which is Better for Your Business?
The question of Instagram vs Facebook is no longer about choosing one over the other; it’s about understanding their distinct roles in a modern digital strategy. Both platforms, owned by Meta, offer immense reach and sophisticated advertising tools, but their audiences, content formats, and ultimate business objectives differ profoundly. Deciding which is better for business […]
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TikTok
How to Make a Slideshow on TikTok: Your Photo Mode Guide
TikTok is primarily a video platform, but for social media professionals, its “Photo Mode” is an indispensable tool. This feature allows you to bypass complex video editing while still delivering highly engaging, multi-part content. The resulting swipeable photo post, or slideshow, leverages a powerful psychological trigger: curiosity. When viewers land on a photo post, the […]
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