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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Instagram
Instagram Vanish Mode Guide for Marketers
What is Vanish Mode on Instagram? Vanish mode is an Instagram feature that allows you to send messages that disappear as soon as you close the chat. Since it was introduced in 2020, vanish mode has been popular with all types of Instagram users, especially those who prioritize privacy when using the platform. How Vanish […]
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TikTok
Make the Most of Your Account with TikTok Business Center
What is TikTok's Business Suite? Learn how to use the network's centralized marketing and advertising platform for creators and businesses.
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AI Marketing
Social Media
What’s The Best AI Image Generator? The Social Media Manager’s Guide to AI Image Generation
For social media managers, content creation is a constant balancing act between planning strategy, managing schedules, and producing visuals that capture attention. AI image generators provide a powerful shortcut, turning simple text prompts into unique, high-quality images in seconds. These tools let you experiment with different styles, highlight products, and keep your brand’s visuals consistent […]
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TikTok
TikTok Marketing Guide: Strategy, Trends & Tips for 2026
The essential components of a successful TikTok marketing strategy, looking back at TikTok marketing trends and looking forward to the tools and tactics that you need this year.
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Metricool
Product Updates – December 2025
Instagram – Trial Reels This is a top-tier feature, Metricoolers: we’re launching Trial Reels. This feature lets you show a test Reel to a new audience of people who don’t follow you yet, so you can see how the content performs before publishing it. The goal is to check whether the Reel resonates with your […]
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News
YouTube
Can You DM on YouTube? Yes (…Soon!)
For years, one of the most persistent questions in the social media world has been: Can you DM on YouTube? If you have spent any amount of time managing a channel or building a community on the platform, you know the frustration. Unlike Instagram, TikTok, or even LinkedIn, YouTube has historically felt like a one-way […]
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TikTok
How to Turn off AI on TikTok: A Guide for Creators
Artificial intelligence on social media has gone from behind-the-scenes assistant to a visible part of the user experience. As we head into 2026, TikTok has expanded its suite of artificial intelligence tools to include everything from AI video filters to automated scriptwriters and “Smart Search” features. While these tools offer efficiency, many users are seeking […]
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Influencer Marketing
Influencer Marketing Trends for 2026
The fight for social media relevance isn’t getting any easier. Every channel is now more crowded than ever, full of people and other “beings”, making it difficult to stand out. The world of social media does not stand still for long. As we move into 2026, the way brands and creators work together is undergoing […]
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Metricool
5 Recurpost Alternatives for Social Media Managers
At some point, every social media manager hits the same wall. Your calendar is full. Posts are scheduled weeks ahead. Evergreen content keeps recycling. And still, something feels off. Maybe it is the lack of visibility. Maybe the analytics feel shallow. Or maybe the tool that once saved time now creates friction. Recurpost works well […]
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Content Marketing
Social Media
The Time-saving Social Media Management Workflow: Your 2026 Template
Social media success in 2026 is half popularity contest, half strategic quest for efficiency. The complexity of managing multiple platforms, varying content formats, and the integration of artificial intelligence means that a disorganized approach is no longer sustainable. Whether you are a solo entrepreneur or part of a large agency team, your ability to scale […]
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Instagram
2026 Instagram Marketing Tips and Tricks: Maximize Resources, Boost Engagement
These Instagram tips will help you maximize resources from the app and manage all your accounts in the best possible way.
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Instagram
How the Instagram Algorithm Works: 2025 Updates
How does the Instagram algorithm work? Follow this guide to see which signals, aspects, and information the network uses to rank content, and how you can use this data to optimize your own content.
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