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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

- Content Marketing
- Social Media
Reddit Marketing Guide: Master “The People’s Platform”
If you don’t fully understand how Reddit works, you’re definitely not alone. But if you’re a social media manager or creator in 2025, it’s about time you learn. Reddit has grown into a real powerhouse thanks to its no-filter, authentic vibe that contrasts with today’s more traditional popular platforms. However, the platform’s lack of bells […]
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- Instagram
The Best Apps for Instagram Editing, Planning & Video Creation
The best apps for Instagram. Brighten your profile by editing images, videos or stories easily.
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- Instagram
Trending Hashtags on Instagram: May 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.
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- Instagram
Instagram Account Types Explained: Personal, Business, and Creator
Learn about each Instagram account type, and which is best for you to get the most out of Instagram in this article.
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- YouTube
Maximise Your Earnings: How Much Does YouTube Pay for Video?
Can you monetize your channel to have a good salary? We tell you in this post how much YouTube pays per video, in the meantime keep working on the platform.
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- Metricool
Product Updates – April 2025
New Metricool Features Choose who can reply to your posts on Twitter/X You can choose who can reply to your posts — everyone, only people you follow, verified users… Who wouldn’t love to post something like “Everyone who comments on this gets a $100 gift card”… and then make it so no one can comment? […]
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- Pinterest
What’s Trending on Pinterest? Freshest Spring Pinterest Trends in 2025
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Learn 5 Pinterest trends that are working in 2024.
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- Content Marketing
Unlock Your Brand’s Potential: A Deep Dive into Meta Ads
When promoting your brand or business on social media, reaching your target audience effectively requires more than just organic posts. This is where Meta Ads step in, offering a powerful suite of advertising tools to connect with billions of users across Facebook and Instagram. Whether you’re a seasoned social media manager or an ambitious entrepreneur, […]
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- Instagram
- News
Reel-y Good News: Instagram’s Game-Changing “Edits” App!
When it comes to video social media content, Instagram reels receive the 3rd most interactions per follower, behind TikTok and YouTube. In 2025, Meta will continue to boost video content with the creation of the new Instagram Edits App, a standalone video creation platform with advanced editing features. It has now officially dropped, available for […]
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- News
- Twitter
Grok explained: What can X’s New AI Chatbot Do?
If you use X a lot, then you probably know what Grok is – but in this article, we’ll take a closer look at what we’re dealing with here. Grok is the in-house AI chatbot from X (formerly Twitter), developed by Elon Musk’s startup xAI – as an alternative to ChatGPT, Gemini & Co. But […]
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- Instagram
The Disappearing Act: How Long Can Instagram Stories Be?
Instagram Stories have revolutionized how we share fleeting moments. They’re quick, engaging, and perfect for capturing the here and now. But how long can Instagram Stories be? Understanding the Instagram Stories length limit is key to crafting compelling content that keeps your audience hooked. Whether you’re a seasoned social media manager at an agency, a […]
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- LinkedIn
2025 LinkedIn Trends: 8 Ways to Grow
Have you found yourself struggling to keep track of the latest LinkedIn trends? If so, you’re not alone. The platform has grown beyond job-hunting, rapidly evolving into a powerhouse for professionals, businesses, and brands, with over 1 billion users, engaging in different LinkedIn content trends. Our 2025 LinkedIn Study , where we analyzed more than […]
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