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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

- TikTok
This Week’s Trending UK TikTok Songs
If you want to find out this weeks trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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- Instagram
This Week’s Trending Songs on Instagram Reels: July 23
Here's how to find trending songs on Instagram Reels in 2025, along with this week's top 10. Boost your video's chances of virality.
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- Influencer Marketing
- Social Media
Which Social Media Platform Pays the Most in 2025?
In 2025, content creators aren’t just posting online for fun. They’re running the show as their own social media managers, business owners, creative directors, customer support, web designers, sales teams, and more. Many are turning their creativity into full-time work, building communities, and earning real income from their posts. But with so many platforms to […]
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- Social Media
Agorapulse Alternatives for Social Media Management
If you’re searching for Agorapulse alternatives, you’re at least doing one thing right by using a social media management tool at all. At a recent event in London, I was shocked to speak to so many social media marketers who were still manually posting on each of their platforms. As well as automating scheduling, the […]
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- Social Media
Buffer Alternatives for Social Media Management
If you’re reading this article, there’s no need for me to explain the importance of a social media management platform. It streamlines workflows, ensures consistent content delivery, and provides the vital analytics for content creators, social media marketers and entrepreneurs. Buffer has long been a recognizable name in this space, offering a straightforward approach to […]
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- Social Media
5 Planoly Alternatives for Social Media Management
For many social media managers, agencies, creators, and entrepreneurs, the visual appeal of an Instagram feed is paramount. Planoly has long been a go-to tool for its intuitive drag-and-drop visual planner, helping users craft beautiful, cohesive feeds. However, the demands of social media management in 2025 extend far beyond just visual planning for one platform. […]
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- Instagram
Trending Hashtags on Instagram: July 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.
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- Metricool
Product Updates – June 2025
Update – LinkedIn best times We’ve updated Metricool’s best times to post on LinkedIn using data from our latest study. By the way, if you haven’t read it, it’s completely free and you can download it. New feature – TikTok Business privacy settings Now you can choose who can see your TikTok Business post: Only […]
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- Analytics
- Social Media
2025 UK Social Media Statistics
For social media managers, staying current with social media statistics is not just about satisfying curiosity. Understanding who is using which platforms, for how long, and for what purpose, forms the bedrock of an effective social media calendar. Taking a closer look at UK social media usage statistics will give you a deeper understanding of […]
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- Instagram
- News
What is Instagram Edits? Instagram’s New Reels Tool
When it comes to video social media content, Instagram reels receive the 3rd most interactions per follower, behind TikTok and YouTube. In 2025, Meta will continue to boost video content with the creation of the new Instagram Edits App, a standalone video creation platform with advanced editing features. It has now officially dropped, available for […]
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- Instagram
- Social Media
Instagram Statistics in 2025 Every Marketer Should Know
Instagram, known for its visually appealing platform and focus on user-generated content, has become a valuable tool for brands looking to connect with their audience. With more than 2 billion monthly active users, Instagram provides a vibrant and engaged community for brands and businesses of any scale to leverage. Below, we’ll look at interesting Instagram […]
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- Content Marketing
- Social Media
2025 Social Media SEO Guide: Strategies for Every Platform
The role of a social media manager is constantly evolving. It’s no longer just about posting pretty pictures and crafting clever captions. In 2025, effective social media marketing demands a deeper understanding of how content is found, and that means embracing social media SEO. All social media platforms are now used as powerful search engines, […]
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