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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

TikTok
Trending TikTok Songs This Week: UK
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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TikTok
Trending Songs on TikTok Right Now: Updated Weekly!
Here's a look at the top 10 trending songs on TikTok and how you might use them for your brand's content.
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Social Media
How to Become a Content Creator in 2026
While the entry barrier to being a content creator has never been lower, the standard for success has never been higher. In 2026, you need more than just a smartphone and a hobby, and you can’t rely on luck or a single viral moment to build a career. Luckily, you don’t have to do it […]
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Influencer Marketing
Social Media
Which Social Media Platform Pays the Most in 2026?
In 2026, content creators aren’t just posting online for fun. They’re running the show as their own social media managers, business owners, creative directors, customer support, web designers, sales teams, and more. Many are turning their creativity into full-time work, building communities, and earning real income from their posts. But with so many platforms to […]
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Metricool
Product Updates – January 2026
New Instagram Reels metrics We’ve added not one, not two, but four new metrics for Instagram Reels: TikTok – Detailed analytics A month ago, we launched advanced analytics for Instagram (Reels and posts), and it worked so well that we’ve brought it to TikTok 👏🏻 Access a detailed analysis of the first 15 days of your TikTok […]
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Instagram
This Week’s Trending Songs on Instagram Reels: February 5th
Here's how to find trending songs on Instagram Reels in 2025, along with this week's top 10. Boost your video's chances of virality.
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Social Media
Social Media Marketing Strategy for Restaurants
In 2026, the first bite of a meal no longer happens at the table; it happens on a smartphone screen. For any food business, social media marketing for restaurants is the digital equivalent of a storefront window. It is where potential diners decide if your atmosphere matches their vibe and if your menu is worth […]
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Content Marketing
Social Media
Social Media Marketing Guide for Real Estate: How to Get Leads
In 2026, the way people search for, view, and ultimately trust a real estate professional has undergone a massive transformation. For those who want to grow their business, understanding the intricacies of social media marketing for real estate is no longer a side project; it is the primary way to build a pipeline of qualified […]
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Instagram
5 Current Instagram Trends for Social Media Managers in 2026
Competition for attention is higher, reach is harder to achieve, and not all formats perform the same. In this context, understanding what works on Instagram means going beyond intuition and relying on data. The Metricool Social Media Study included an Instagram trends report, where we analyzed the performance of more than 15 million Instagram posts […]
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Content Marketing
How Many Hashtags to Use On Each Social Media Platform in 2026
Hashtags can be tricky. Many wonder are hashtags worth it and how many to use. We will go over the answers to all these questions and more.
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Social Media
2026 Social Media Predictions: What the Future Holds for Marketers
The digital world looks very different than it did even a few years ago. If you feel like your old strategies are hitting a wall, you are not alone. In 2026, we are witnessing fundamental shifts in how people connect, shop, and search. As we look at 2026 social media predictions, it is clear that […]
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Analytics
Social Media
2026 UK Social Media Statistics: Key Insights for Marketers
For social media managers, staying current with social media statistics is not just about satisfying curiosity. Understanding who is using which platforms, for how long, and for what purpose, forms the bedrock of an effective social media calendar. Taking a closer look at UK social media usage statistics will give you a deeper understanding of […]
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