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Kalum
Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.
Author's posts
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How Long Can (and Should) Instagram Stories Be?
Instagram Stories have revolutionized how we share fleeting moments. They’re quick, engaging, and perfect for capturing the here and now. But how long can Instagram Stories be? Understanding the Instagram Stories length limit is key to crafting compelling content that keeps your audience hooked. Whether you’re a seasoned social media manager at an agency, a […]Read more -
2025 Instagram Trends: Autumn Reels and Latest Tendencies
Instagram never stands still, so staying ahead of the curve is a necessity. If you’re a social media manager, you need to know what’s trending on Instagram, what’s driving engagement, and where the platform is heading in 2025. For professionals relying on this channel for audience growth and communication, keeping up with the latest Instagram […]Read more -
How to Get More Instagram Followers: Your 4 Point Plan
Increase your followers on Instagram naturally. Get an engaged and active follower base with this tips and tricks.Read more -
- Metricool
- Metricool News
Product Updates – October 2025
Share a URL to connect social media accounts to a brand If you manage multiple client brands, this is going to make your life much easier. It lets your clients connect their social media accounts to a Metricool brand via a link. No registration required. No more asking for passwords or account info; now you […]Read more -
- Metricool
Find Your Best Time to Post on X (Twitter) with Metricool
It might be that the content you publish on Twitter doesn’t get the engagement you wish. You can prepare a content plan to make your tweets stand out and get as many retweets as possible, but sometimes the result is far from your expectations.Read more -
Instagram Trial Reels: Everything You Need to Know
Instagram promised us lots of new tools for creators and brands in 2025, and they haven’t disappointed so far. Hot on the heels of Edits, the app for editing your reels, is the announcement of “Trial reels”, a new weapon in the ongoing battle of creativity vs effectiveness. What are Instagram Trial Reels? We know […]Read more -
- AI Marketing
- Social Media
Social Media Copywriting – 16 Formulas + Examples More Copywriting Formulas
In social media, copywriting involves crafting compelling messages to inspire users to take specific actions. Learning how to write effective copy for social media can help you drive your target audience to like and follow your brand, and ultimately convert to customers.Read more -
- YouTube
User-Friendly YouTube Videos: How to Add Timestamps
YouTube has continued to grow in 2025, with our Social Media Study showing a 7.59% increase in views compared to last year. This trend is expected to continue in 2026, and if you want a slice of the action, small details will make the difference. Timestamps are a great example of a small feature with […]Read more -
Adding Instagram Posts to Your Story: How and Why
Combining your Instagram Feed and your Stories is one of the simplest yet most powerful growth opportunities available on the platform today. We know you put your all into feed posts with high-value visuals, carefully written captions, and strategic hashtags, but they rely on the ever-changing Instagram algorithm to be seen. On the other hand, […]Read more -
- Social Media
Social Media Algorithms Explained: Why You See What You See
Do you ever wonder why you see what you see on social media? While most platforms make it easy to mindlessly scroll without thinking about it too much, some of us naturally ask deeper questions. If you think that there is an invisible, powerful force guiding every scroll, tap, and double-tap you make, this doesn’t […]Read more -
- AI Marketing
- News
What is Sora? ChatGPT for Video Content by OpenAI
The world of content creation just got a major speed boost. If ChatGPT redefined text, get ready for Sora by OpenAI to do the same for video. Launched as a standalone social app, Sora is a revolutionary text-to-video model that converts simple ideas into realistic, cinematic clips. It’s a tool that takes the barrier of […]Read more -
How to Save Instagram Posts as Drafts (& Why You Shouldn’t)
Social media content creation is all about efficiency, and nothing stalls a smooth workflow like having a brilliant idea but not the time to finish it. This is why knowing how to save a draft on Instagram is fundamental for anyone serious about maintaining a consistent, high-quality presence on the platform. The Instagram drafts feature […]Read more