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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

- Instagram
How to Add a Link to Your Instagram Story: Step-by-Step
Adding a link to your Instagram stories means you can direct traffic to your website, turn users into potential customers by promoting your products or services, among other things. If you don’t know how to add ‘swipe up’ on your Instagram account, keep on reading!
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- Instagram
How to Preview Your Instagram Feed for Free
Previewing your Instagram feed allows you to see how your feed will appear, before posting. You can find this feature on Metricool, and the network itself is testing this option. Learn how it works here!
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- Analytics
- Social Media
Social Media Engagement Rate
Engagement rate is a key metric for any social media marketing strategy. Engagement rate tells you how your content resonates with users on a specific platform, highlighting what works well and what doesn't for your brand.
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- Online advertising
Complete Social Media Ads Guide 2025
Social media ads are active on every social media platform. Brands are utilizing paid advertising to leverage their products and services, reaching new audiences on the platform. Follow this complete guide to social media advertising in 2025.
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- Content Marketing
How Many Hashtags to Use On Each Social Media Platform in 2025
Hashtags can be tricky. Many wonder are hashtags worth it and how many to use. We will go over the answers to all these questions and more.
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- TikTok
How to Monetize Your TikTok Account in 2025
How can you generate revenue from your TikTok content? Discover nine ways to profit from your TikTok account, regardless of your account size.
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- Content Marketing
- Influencer Marketing
- Social Media
Which Social Media Platform Pays Content Creators the Most?
In 2025, content creators aren’t just doing it for fun—they’re social media managers and entrepreneurs who live and breathe the content game. But with so many platforms available, and new ones appearing almost every day, one burning question remains: Which social media platform pays content creators the most? We’ll take a deep dive into social […]
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- Analytics
- Instagram
How to Track Your Instagram Followers Effectively
Building an engaged and interactive community on Instagram is key to your success on the platform. Whatever your goals, tracking Instagram followers is essential. It helps you understand audience trends, refine your content, and optimize engagement strategies. I’m not going to beat around the bush, Metricool is the best tool for tracking Instagram profile views, […]
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- Social Media
50 Social Media Statistics for Marketers in 2025
The world of social media is an ever-evolving landscape. Keep up to date with the latest numbers and data with these 50 important social media statistics in 2024.
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- Content Marketing
Product Updates – January 2025
A year in metrics – Discover how your year went! It’s super important to know the key moments that marked your success throughout the year. Select your brand and receive an email with the most important insights from your social media in 2024 🚀. Smartlinks – UX/UI improvements and more Smartlinks are the star tool […]
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- Metricool
How to Generate Social Media Content with AI
Artificial intelligence is an excellent tool for creating text for social media posts. This will save you time and energy during times of writer’s block or to generate new ideas.
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- Instagram
How the Instagram Algorithm Works in 2025
How does the Instagram algorithm work? Follow this guide to see which signals, aspects, and information the network uses to rank content, and how you can use this data to optimize your own content.
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