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Kalum
Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.
Author's posts
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- Metricool
Product Updates – April 2025
New Metricool Features Choose who can reply to your posts on Twitter/X You can choose who can reply to your posts — everyone, only people you follow, verified users… Who wouldn’t love to post something like “Everyone who comments on this gets a $100 gift card”… and then make it so no one can comment? […]Read more -
What’s Trending on Pinterest? Freshest Spring Pinterest Trends in 2025
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Learn 5 Pinterest trends that are working in 2024.Read more -
- Content Marketing
Unlock Your Brand’s Potential: A Deep Dive into Meta Ads
When promoting your brand or business on social media, reaching your target audience effectively requires more than just organic posts. This is where Meta Ads step in, offering a powerful suite of advertising tools to connect with billions of users across Facebook and Instagram. Whether you’re a seasoned social media manager or an ambitious entrepreneur, […]Read more -
- News
Reel-y Good News: Instagram’s Game-Changing “Edits” App!
UPDATE 23/04: The Edits app has just been launched a week earlier than expected! Get it now for iOS or Android and tell us in the comments what you think. Have fun trying it out! View this post on Instagram A post shared by Instagram’s @Creators (@creators) When it comes to video social media content, […]Read more -
- News
Grok explained: What can X’s New AI Chatbot Do?
If you use X a lot, then you probably know what Grok is – but in this article, we’ll take a closer look at what we’re dealing with here. Grok is the in-house AI chatbot from X (formerly Twitter), developed by Elon Musk’s startup xAI – as an alternative to ChatGPT, Gemini & Co. But […]Read more -
The Disappearing Act: How Long Can Instagram Stories Be?
Instagram Stories have revolutionized how we share fleeting moments. They’re quick, engaging, and perfect for capturing the here and now. But how long can Instagram Stories be? Understanding the Instagram Stories length limit is key to crafting compelling content that keeps your audience hooked. Whether you’re a seasoned social media manager at an agency, a […]Read more -
2025 LinkedIn Trends: 8 Ways to Grow
Have you found yourself struggling to keep track of the latest LinkedIn trends? If so, you’re not alone. The platform has grown beyond job-hunting, rapidly evolving into a powerhouse for professionals, businesses, and brands, with over 1 billion users, engaging in different LinkedIn content trends. Our 2025 LinkedIn Study , where we analyzed more than […]Read more -
Trending Hashtags on Instagram: April 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.Read more -
- AI Marketing
How to Use AI for Social Media Marketing: 5 Ways to Win
Let’s be real, keeping up with trends, crafting engaging posts, and analyzing competitors can feel like a never-ending hustle. But here’s the good news: AI is your ally to optimize your social media marketing process and maximize engagement without burning out. Whether you’re looking to generate captions, automate messaging, or optimize your content for search, […]Read more -
- Metricool
Product Updates – March 2025
New Metricool Features 📊 New Reporting Engine Say hello to our new reporting engine! We have launched a new engine that creates advanced, structured reports. It will soon be available for monthly reports. 🔗 Permanent Links to Publications You can now get permanent links to share posts with other members. The link will always open […]Read more -
- AI Marketing
5 AI Tools for Social Media Content Creation: Work Smarter, Not Harder
Social media is a fast-moving train, and if you want to stay on track, you need tools that help you create engaging, high-quality content—without spending hours on it. This is where AI-powered tools come in! Whether you need eye-catching visuals, viral-worthy captions, or data-driven insights, AI can make your job as a social media manager […]Read more -
- AI Marketing
- Metricool
How to Generate Social Media Content with AI
Artificial intelligence is an excellent tool for creating text for social media posts. This will save you time and energy during times of writer’s block or to generate new ideas.Read more