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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

- Instagram
Trending Hashtags on Instagram: September 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.
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- Metricool
Product Updates – August 2025
Mentions with URL on LinkedIn When you use mentions for the first time, you’ll see a tutorial that helps you understand how mentions work. And here’s the best part: you can paste the URL of the person’s or business’s profile to mention them👏🏻 Haven’t connected your LinkedIn account yet? With the Starter plan or higher […]
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- TikTok
This Week’s Trending UK TikTok Songs
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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- AI Marketing
- Social Media
What’s The Best AI Image Generator? The Social Media Manager’s Guide to AI Image Generation
For social media managers, content creation is a constant balancing act between planning strategy, managing schedules, and producing visuals that capture attention. AI image generators provide a powerful shortcut, turning simple text prompts into unique, high-quality images in seconds. These tools let you experiment with different styles, highlight products, and keep your brand’s visuals consistent […]
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- Social Media
The 14 Most Impactful (and best) Brands on Social Media in 2025
The best brands on social media don’t just rely on their fame to stay relevant online; they create content that resonates, entertains, and connects with their audience. For social media managers, agencies, creators, and entrepreneurs, looking at the best brands on social media is a great way to find inspiration and a template for success. […]
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- Instagram
This Week’s Trending Songs on Instagram Reels: August 28
Here's how to find trending songs on Instagram Reels in 2025, along with this week's top 10. Boost your video's chances of virality.
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- Instagram
How to Preview Your Instagram Feed for Free
Previewing your Instagram feed allows you to see how your feed will appear, before posting. You can find this feature on Metricool, and the network itself is testing this option. Learn how it works here!
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- Metricool
Product Updates – July 2025
LinkedIn personal analytics LinkedIn analytics for personal accounts just landed on Metricool. 🥳 ➡️ Staying up to date is no longer an excuse: With all your personal analytics in one place, you can get the full picture faster than it takes to sip your coffee. ➡️ Luck is for the lottery. Your strategy needs data: […]
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- Influencer Marketing
- Social Media
Which Social Media Platform Pays the Most in 2025?
In 2025, content creators aren’t just posting online for fun. They’re running the show as their own social media managers, business owners, creative directors, customer support, web designers, sales teams, and more. Many are turning their creativity into full-time work, building communities, and earning real income from their posts. But with so many platforms to […]
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- Social Media
Agorapulse Alternatives for Social Media Management
If you’re searching for Agorapulse alternatives, you’re at least doing one thing right by using a social media management tool at all. At a recent event in London, I was shocked to speak to so many social media marketers who were still manually posting on each of their platforms. As well as automating scheduling, the […]
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- Social Media
Buffer Alternatives for Social Media Management
If you’re reading this article, there’s no need for me to explain the importance of a social media management platform. It streamlines workflows, ensures consistent content delivery, and provides the vital analytics for content creators, social media marketers and entrepreneurs. Buffer has long been a recognizable name in this space, offering a straightforward approach to […]
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- Social Media
5 Planoly Alternatives for Social Media Management
For many social media managers, agencies, creators, and entrepreneurs, the visual appeal of an Instagram feed is paramount. Planoly has long been a go-to tool for its intuitive drag-and-drop visual planner, helping users craft beautiful, cohesive feeds. However, the demands of social media management in 2025 extend far beyond just visual planning for one platform. […]
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