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Kalum
Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.
Author's posts
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Facebook Automation Made Easy with Metricool
For social media marketers and business owners, efficiency is the currency of success. Managing your presence on Facebook, from posting updates to handling customer service, demands speed and precision. The manual effort required for consistency often becomes a bottleneck. The solution is smart Facebook automation, transforming repetitive tasks into automated processes that save hours and […]Read more -
- TikTok
How to Auto Reply on TikTok: Automating Your Customer Messages
TikTok is now a critical customer service and sales pipeline for businesses. As your presence grows, the volume of direct messages (DMs) and comments can quickly become overwhelming. The solution for social media managers is to automate your initial responses. Understanding how to auto-reply on TikTok is a necessity for maintaining professional responsiveness and scaling […]Read more -
Instagram vs Facebook: Which is Better for Your Business?
The question of Instagram vs Facebook is no longer about choosing one over the other; it’s about understanding their distinct roles in a modern digital strategy. Both platforms, owned by Meta, offer immense reach and sophisticated advertising tools, but their audiences, content formats, and ultimate business objectives differ profoundly. Deciding which is better for business […]Read more -
- TikTok
How to Make a Slideshow on TikTok: Your Photo Mode Guide
TikTok is primarily a video platform, but for social media professionals, its “Photo Mode” is an indispensable tool. This feature allows you to bypass complex video editing while still delivering highly engaging, multi-part content. The resulting swipeable photo post, or slideshow, leverages a powerful psychological trigger: curiosity. When viewers land on a photo post, the […]Read more -
- Metricool
- Social Media
5 Buffer Alternatives for Social Media Managers
If you’re reading this article, there’s no need for me to explain the importance of a social media management platform. It streamlines workflows, ensures consistent content delivery, and provides the vital analytics for content creators, social media marketers and entrepreneurs. Buffer has long been a recognizable name in this space, offering a straightforward approach to […]Read more -
- Social Media
5 Planoly Alternatives for Social Media Management
For many social media managers, agencies, creators, and entrepreneurs, the visual appeal of an Instagram feed is paramount. Planoly has long been a go-to tool for its intuitive drag-and-drop visual planner, helping users craft beautiful, cohesive feeds. However, the demands of social media management in 2025 extend far beyond just visual planning for one platform. […]Read more -
- AI Marketing
AI Social Media Management Tools: What They Can Actually Do for Your Workflow
Managing social media can feel overwhelming, but AI tools can make the process faster, easier, and more consistent. From drafting posts to analyzing performance, discover how these top AI social media management platforms help you save time and stay organized across all channels.Read more -
Facebook Hashtags: Strategy and Trends
What Are Facebook Hashtags? Although hashtags became popular on Twitter, Facebook introduced them in 2013 to help users discover content and join global conversations. I’ll be honest, I definitely cringed when I first saw someone use hashtags on Facebook, but I was wrong. Over the years, they’ve become a key part of strategic marketing on […]Read more -
Trending Hashtags on Instagram: November 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.Read more -
- Content Marketing
- Social Media
Employee-Generated Content: Ideas, Implementation and Examples for Social Media
EGC is one of the biggest LinkedIn trends in 2025. Read on to learn why it is a vital component of a successful social media strategy. What Is Employee-Generated Content? EGC is any form of content, such as social media posts, blogs, videos, or photos, created by company employees that highlights their workplace, culture, or […]Read more -
- TikTok
Trending Songs on TikTok Right Now: Updated Weekly!
Here's a look at the top 10 trending songs on TikTok and how you might use them for your brand's content.Read more -
2025 LinkedIn Trends: Content Formats and Trending Topics For Growth
We’ve studied the platform to find 8 current LinkedIn trends that will help you grow this year, as well as trending topics you need to get involved in.Read more