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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Content Marketing
TikTok
Trending TikTok Songs This Week: UK
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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Instagram
This Week’s Trending Songs on Instagram Reels: April 1st, 2026
Here's how to find trending songs on Instagram Reels in 2025, along with this week's top 10. Boost your video's chances of virality.
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Metricool
Product Updates – March 2026
New breakdowns and metrics We’ve added Instagram account insights to give you a more detailed view of your content performance: Breakdowns by content type: Breakdowns by follower/non-followers type: Breakdowns by contact button type New metric Improvements to TikTok music and marking AI-generated content Personal accountsMark content as AI-generated. Go to TikTok presets > Mark as […]
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YouTube
How Does the YouTube Algorithm Work?
YouTube isn’t going anywhere. In our 2026 Social Media Study, we analyzed over 7 million videos from more than 82,000 YouTube accounts and found that views(per video) increased by 76% in the past year. If you’re looking for your slice of this pie, you need to understand the YouTube algorithm and how it works. That’s […]
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Instagram
How Long Can Instagram Reels Be? What’s the Optimal Length?
Instagram Reels have quickly become one of the most popular content formats on social media. Whether you’re a creator, marketer, or just someone who loves sharing videos, knowing the exact Instagram Reels length limits is crucial for optimizing your content. While Reels were the most impactful Instagram format in 2025, things have changed today. Our […]
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Social Media
How Much Do Social Media Managers Make? The 2026 Salary Guide
In 2026, the role of a social media manager has transitioned from a “nice to have” creative position to a core driver of business revenue. As the digital market becomes more crowded, the expertise required to navigate it has become more specialized. If you are asking how much a social media manager makes a year, […]
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Instagram
Trending Hashtags on Instagram: March 2026
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.
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Social Media
Social Media Burnout: How to Avoid Spreading Yourself Too Thin
The notifications never truly stop. For those working behind the screens of the world’s most recognizable brands and smallest passion projects, the digital world is not a place of leisure. It is a workplace that operates twenty-four hours a day, seven days a week. Over the last few years, a specific type of exhaustion has […]
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Content Marketing
Social Media
The Time-saving Social Media Management Workflow: Your 2026 Template
Social media success in 2026 is half popularity contest, half strategic quest for efficiency. The complexity of managing multiple platforms, varying content formats, and the integration of artificial intelligence means that a disorganized approach is no longer sustainable. Whether you are a solo entrepreneur or part of a large agency team, your ability to scale […]
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Content Marketing
Social Media
How to Manage Multiple Social Media Platforms
How can you successfully manage multiple social media platforms? This guide walks you through 7 steps to managing multiple platforms, for an organized, structured management system.
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Metricool
Product Updates – February 2026
Schedule on TikTok with music We showed you this update last month, but it deserves the spotlight again. Add trending TikTok music directly when scheduling your posts. ⚠️ Important: This feature is only available if the account connected to Metricool is a TikTok Business account. This is due to TikTok’s restrictions. SmartLinks 2.0 The entire […]
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YouTube
How to Improve Your SEO on YouTube: An Optimization Guide
By focusing on your SEO on YouTube, you can better position your videos and let your channel reach more users. Read how to improve your YouTube SEO here!
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