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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Instagram
Metricool
Instagram Automated Replies for Comments, DMs, and Stories
Managing an Instagram account today often feels like running a marathon where the finish line keeps moving. Your audience drops a comment on a Reel asking for a product link, sends a DM asking for your business hours, or responds to a Story with a quick question. Every single interaction represents an opportunity to build […]
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Content Marketing
TikTok
Trending UK TikTok Songs
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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Content Marketing
5 Best AI Caption Generators for Social Media
Crafting engaging social media copy day after day can push any creative team to its limits. Whether you manage multiple brand profiles or produce content for your own channels, generating fresh hooks, clear calls to action, and relevant tags requires continuous effort. This might be why 95% of the 700+ social media professionals we surveyed […]
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AI Marketing
Social Media
Best AI Image Tools for Social Media, Compared
On visual platforms like Instagram, where the right timing and polished visuals are everything, social media teams rely heavily on generative visual tools. In Metricool’s 2026 AI in Social Media Study, we surveyed over 700 social media professionals to reveal which platforms actively drive day-to-day marketing operations. Below is a detailed comparison of the top […]
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AI Marketing
Social Media
Social Media Management with Claude: The Complete Guide
For years, social media managers have been the bridge between creative ideas and technical execution, spending hours manually moving text from a document into a scheduling tool, or checking spreadsheets to figure out which post actually performed well. In 2026, that friction is disappearing. With the arrival of the Model Context Protocol (MCP) and sophisticated […]
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AI Marketing
AI in Social Media: 10 Powerful Ways to Grow Faster in 2026
AI takes the grind out of social media marketing by helping with captions, competitor insights, and SEO. Here's how to make it your edge in 2026.
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AI Marketing
Content Marketing
13 Brands Using AI for Social Media Marketing, Advertising & Content Creation
Learn which companies are using different AI features to improve their companies success!
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AI Marketing
Instagram
How to Connect Claude to Instagram
All the best social media pros use AI tools. This isn’t an assumption; in our 2026 AI report, we found that 95% of participants receive AI assistance, with 65% saying it saves them between 1 and 6 hours a week. If you’re here, it means you’re probably not yet enjoying these benefits and are still […]
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Metricool
Product Updates – August 2026
Metricool Studio and Campaign Dashboards Metricool Studio Campaign Dashboards Kanban Board in Library and More Control Over Posts New Metrics and Tables Built Your Way Connecting X is available on the Starter plan and above by adding the X add-on. Other Important Updates Metricool Consistent dropdowns across the whole site Text fields, dropdowns, text areas […]
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AI Marketing
How to Build a Social Media AI Agent: A Step-by-Step Guide
Generative AI revolutionized how social media teams write captions and brainstorm post ideas. In fact, 75% of social media pros said they use AI tools daily. However, copying text back and forth between a chat window and your publishing tools still requires significant manual effort. The next major leap in social automation involves moving beyond […]
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AI Marketing
Social Media
AI Agents for Social Media: What They Are and How They Work
Social media management has shifted dramatically over the past decade. Where managers once spent hours manually publishing posts, tracking spreadsheets, and monitoring comment sections, modern software now streamlines much of the daily workload. 95% of social media pros surveyed for our 2026 AI in Social Media Report said they use AI in their work. However, […]
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Metricool
YouTube
How to Schedule YouTube Videos (& Why You Should)
Learning to schedule YouTube videos makes it easier to manage your brand's content and marketing strategy. Plan and schedule your YouTube videos with Metricool.
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