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Kalum
Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.
Author's posts
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2025 Instagram Trends: What Social Media Managers Need to Know
Instagram is evolving faster than ever. Staying ahead of the curve isn’t just an advantage—it’s a necessity. If you’re a social media manager, you need to know what’s trending on Instagram, what’s driving engagement, and where the platform is heading in 2025. Let’s explore the biggest Instagram trends that will shape the year ahead, and […]Read more -
- News
Facebook Stories Monetization: The Newest Way to Earn Through Your Content
Facebook Stories, once a casual way to share daily moments, are increasingly becoming a battleground for content creators and businesses constantly looking for new ways to monetize. Does this sound like you? If so, you’ll be over the moon to hear that the platform is actively exploring and rolling out new features via Facebook Monetisation […]Read more -
- Content Marketing
36 AI Prompt Formulas for Social Media (+How to Make Your Own)
A step-by-step formula to generate high-quality social media content by creating social media prompts that work.Read more -
3 Expert Ways to Crosspost on Instagram and Facebook
Crossposting is a valuable option for reposting content across multiple channels at once. Learn how to crosspost between Instagram and Facebook here.Read more -
Trending Hashtags on Instagram: March 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.Read more -
How to Post an Instagram Story From Desktop: 2 Alternatives
Learn how to publish Instagram Stories via a computer using Metricool. Schedule content, view analytics, and respond to messages all in the same place.Read more -
2025 Instagram Marketing Strategy: Business Guide
Any social media strategy is incomplete without Instagram. Learn how to develop your Instagram marketing strategy, whether you're a brand, influencer, or social media manager, in our Instagram Marketing Guide.Read more -
How to Post on Pinterest: A Guide for Photos, Videos & Affiliate Links
Pinterest is on the rise, so knowing how to post on this platform is vital in 2025. Pinterest clicks increased by 55% last year according to our recent study, where we analyzed over 400,000 posts. For marketers, social media managers, and business owners, this represents an opportunity to add another channel to your social media […]Read more -
- Social Media
Scheduling Posts on Instagram: 3 Ways to Automate Your Content
Do you want to schedule your content on Instagram? We've prepared this list of tips so you can plan your posts, reels, or stories while you spend your time on other tasks.Read more -
- Metricool
Product Updates – February 2025
The year is up and running, and so are we! Check out the product improvements we’ve made this month. Bluesky Analytics – Now Available! Bluesky doesn’t offer built-in analytics at the moment, so we have built our own!: 📈 Analyze your data and understand how users interact. 👁️ Discover what content resonates and new trends. […]Read more -
How Long Can Instagram Reels Be? What’s the Optimal Length?
Instagram Reels have quickly become one of the most popular content formats on social media. Whether you’re a creator, marketer, or just someone who loves sharing videos, knowing the exact Instagram Reels length limits is crucial for optimizing your content. Our 2025 Social Media Study showed that Reels were the most popular video content form […]Read more -
How to Make Money on Instagram in 2025
There are ample opportunities to earn money online, including Instagram. Learn 8 ways to monetize your Instagram account and turn content into cash.Read more