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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

- TikTok
How Long Can TikTok Videos Be? 2025 Limits and Guidelines
TikTok usage continues to grow in 2025, with our short video study showing a 129% increase in accounts. If you’re one of these people who have joined the platform this year, you may be wondering how long TikTok videos can be. To succeed in 2025, you need to understand the maximum limit, the ideal length, […]
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- TikTok
This Week’s Trending UK TikTok Songs
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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- Social Media
Your 2026 UK Social Media Calendar: Seize Every Content Opportunity
Social media planning is a must for brands, creators, and entrepreneurs going into 2026. As competition in the social sphere continues to grow, consistency is what will set your account apart and increase the effectiveness of your content. This is where following a roadmap will make the difference. No more scrambling for last-minute ideas; you […]
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- Metricool
Product Updates – September 2025
Threads – Choose who replies to your posts and new metric We have 2 new features in Threads. From now on, you can decide who’s allowed to reply to your posts on Threads: On top of that, there’s a new metric: Profile views available in Content. Planner (YouTube) – Add a YouTube video to a […]
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- Facebook
- Instagram
- News
Just Keep Scrolling: Meta Brings Ad-Free Subscription to the UK
Meta has announced a new subscription option for UK users to access Facebook and Instagram ad-free, following regulatory guidance. This is a structural shift that demands attention from anyone relying on Meta Ads. As our analysis of Meta’s recent ad break tests in the feed highlighted, the user experience is already sensitive to interruptions. Now, […]
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- Influencer Marketing
Influencer Seeding: The Missing Piece to Your Social Media Strategy
There are many ways to boost your brand on social media in 2025. From multiple ad options to collaborations with creators, there are multiple approaches you can take that can yield authentic and impactful results. Influencer seeding is the latest of these approaches, with brands leveraging the popularity of top social media creators to build […]
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- Instagram
Trending Hashtags on Instagram: September 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.
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- Metricool
Product Updates – August 2025
Mentions with URL on LinkedIn When you use mentions for the first time, you’ll see a tutorial that helps you understand how mentions work. And here’s the best part: you can paste the URL of the person’s or business’s profile to mention them👏🏻 Haven’t connected your LinkedIn account yet? With the Starter plan or higher […]
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- AI Marketing
- Social Media
What’s The Best AI Image Generator? The Social Media Manager’s Guide to AI Image Generation
For social media managers, content creation is a constant balancing act between planning strategy, managing schedules, and producing visuals that capture attention. AI image generators provide a powerful shortcut, turning simple text prompts into unique, high-quality images in seconds. These tools let you experiment with different styles, highlight products, and keep your brand’s visuals consistent […]
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- Social Media
The 14 Most Impactful (and best) Brands on Social Media in 2025
The best brands on social media don’t just rely on their fame to stay relevant online; they create content that resonates, entertains, and connects with their audience. For social media managers, agencies, creators, and entrepreneurs, looking at the best brands on social media is a great way to find inspiration and a template for success. […]
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- Instagram
This Week’s Trending Songs on Instagram Reels: August 28
Here's how to find trending songs on Instagram Reels in 2025, along with this week's top 10. Boost your video's chances of virality.
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- Instagram
How to Preview Your Instagram Feed for Free
Previewing your Instagram feed allows you to see how your feed will appear, before posting. You can find this feature on Metricool, and the network itself is testing this option. Learn how it works here!
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