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Kalum
Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.
Author's posts
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The Disappearing Act: How Long Can Instagram Stories Be?
Instagram Stories have revolutionized how we share fleeting moments. They’re quick, engaging, and perfect for capturing the here and now. But how long can Instagram Stories be? Understanding the Instagram Stories length limit is key to crafting compelling content that keeps your audience hooked. Whether you’re a seasoned social media manager at an agency, a […]Read more -
- News
Reel-y Good News: Instagram’s Game-Changing “Edits” App!
When it comes to video social media content, Instagram reels receive the 3rd most interactions per follower, behind TikTok and YouTube. In 2025, Meta will continue to boost video content with the creation of the new Instagram Edits App, a standalone video creation platform with advanced editing features. Mark your calendars: April 30th, 2025 is […]Read more -
2025 LinkedIn Trends: 8 Ways to Grow
Have you found yourself struggling to keep track of the latest LinkedIn trends? If so, you’re not alone. The platform has grown beyond job-hunting, rapidly evolving into a powerhouse for professionals, businesses, and brands, with over 1 billion users, engaging in different LinkedIn content trends. Our 2025 LinkedIn Study , where we analyzed more than […]Read more -
Trending Hashtags on Instagram: April 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.Read more -
- AI Marketing
How to Use AI for Social Media Marketing: 5 Ways to Win
Let’s be real, keeping up with trends, crafting engaging posts, and analyzing competitors can feel like a never-ending hustle. But here’s the good news: AI is your ally to optimize your social media marketing process and maximize engagement without burning out. Whether you’re looking to generate captions, automate messaging, or optimize your content for search, […]Read more -
- Metricool
Product Updates – March 2025
New Metricool Features 📊 New Reporting Engine Say hello to our new reporting engine! We have launched a new engine that creates advanced, structured reports. It will soon be available for monthly reports. 🔗 Permanent Links to Publications You can now get permanent links to share posts with other members. The link will always open […]Read more -
- AI Marketing
5 AI Tools for Social Media Content Creation: Work Smarter, Not Harder
Social media is a fast-moving train, and if you want to stay on track, you need tools that help you create engaging, high-quality content—without spending hours on it. This is where AI-powered tools come in! Whether you need eye-catching visuals, viral-worthy captions, or data-driven insights, AI can make your job as a social media manager […]Read more -
- AI Marketing
- Metricool
How to Generate Social Media Content with AI
Artificial intelligence is an excellent tool for creating text for social media posts. This will save you time and energy during times of writer’s block or to generate new ideas.Read more -
2025 Instagram Trends: What Social Media Managers Need to Know
Instagram is evolving faster than ever. Staying ahead of the curve isn’t just an advantage—it’s a necessity. If you’re a social media manager, you need to know what’s trending on Instagram, what’s driving engagement, and where the platform is heading in 2025. Let’s explore the biggest Instagram trends that will shape the year ahead, and […]Read more -
- News
Facebook Stories Monetization: The Newest Way to Earn Through Your Content
Facebook Stories, once a casual way to share daily moments, are increasingly becoming a battleground for content creators and businesses constantly looking for new ways to monetize. Does this sound like you? If so, you’ll be over the moon to hear that the platform is actively exploring and rolling out new features via Facebook Monetisation […]Read more -
- AI Marketing
- Content Marketing
36 Actionable AI Social Prompts (+ Prompt Writing Tips)
A step-by-step formula to generate high-quality social media content by creating social media prompts that work.Read more -
3 Expert Ways to Crosspost on Instagram and Facebook
Crossposting is a valuable option for reposting content across multiple channels at once. Learn how to crosspost between Instagram and Facebook here.Read more