Home / Archives from Kalum
Kalum
Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.
Author's posts
-
Trending Hashtags on Instagram: July 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.Read more -
- Content Marketing
This Week’s Trending UK TikTok Songs | 3rd July, 2025
If you want to find out this weeks trending songs on TikTok for the UK, and how to use them in your content, check out this list.Read more -
- Metricool
Product Updates – June 2025
Update – LinkedIn best times We’ve updated Metricool’s best times to post on LinkedIn using data from our latest study. By the way, if you haven’t read it, it’s completely free and you can download it. New feature – TikTok Business privacy settings Now you can choose who can see your TikTok Business post: Only […]Read more -
- Analytics
- Social Media
2025 UK Social Media Statistics
For social media managers, staying current with social media statistics is not just about satisfying curiosity. Understanding who is using which platforms, for how long, and for what purpose, forms the bedrock of an effective social media calendar. Taking a closer look at UK social media usage statistics will give you a deeper understanding of […]Read more -
- News
What is Instagram Edits? Instagram’s New Reels Tool
When it comes to video social media content, Instagram reels receive the 3rd most interactions per follower, behind TikTok and YouTube. In 2025, Meta will continue to boost video content with the creation of the new Instagram Edits App, a standalone video creation platform with advanced editing features. It has now officially dropped, available for […]Read more -
This Week’s Trending Songs on Instagram Reels: June 27
Here's how to find trending songs on Instagram Reels in 2025, along with this week's top 10. Boost your video's chances of virality.Read more -
- Social Media
Instagram Statistics in 2025 Every Marketer Should Know
Instagram, known for its visually appealing platform and focus on user-generated content, has become a valuable tool for brands looking to connect with their audience. With more than 2 billion monthly active users, Instagram provides a vibrant and engaged community for brands and businesses of any scale to leverage. Below, we’ll look at interesting Instagram […]Read more -
- Content Marketing
- Social Media
2025 Social Media SEO Guide: Strategies for Every Platform
The role of a social media manager is constantly evolving. It’s no longer just about posting pretty pictures and crafting clever captions. In 2025, effective social media marketing demands a deeper understanding of how content is found, and that means embracing social media SEO. All social media platforms are now used as powerful search engines, […]Read more -
2025 Facebook SEO Guide: Boost Your Brand’s Visibility
Social media and SEO have always been seen as separate branches of the marketing tree, but in 2025, the best social media marketers and creators have realised they go hand in hand. This is certainly true on Facebook, where you need to optimize your content in order for the algorithm to get more eyes on […]Read more -
What’s Trending on Pinterest? Hottest Summer Pinterest Trends in 2025
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Find the latest summer Pinterest trends for 2025.Read more -
2025 Instagram Caption Ideas: Examples and Guidance For Engagement
Your captions are a crucial part of your instagram success. Find the best Instagram captions to align with your business goals in this guide.Read more -
- Bluesky
Best Time to Post on Bluesky: Finding Your Rhythm for Max Impact
For creators, social media managers, and brands, new platforms present new opportunities to grow your online presence. Bluesky is one of the latest new avenues, aiming to rival Twitter for text-based blogging content. As with any social network, simply posting randomly isn’t enough to move the needle; you need to understand your audience’s rhythm and […]Read more