50 YouTube Statistics Every Social Media Manager Should Know in 2024

16 April 2024

YouTube, known for its vast library of content and massive user base, is a valuable tool for brands looking to connect with their audience. With over 2.5 billion monthly active users, YouTube provides a vibrant and engaged community for businesses of any scale to leverage. With the YouTube statistics below, you will discover key user demographics, usage trends, advertising insights, and video content dynamics that can better inform your brand’s social media strategy for 2024.

Key YouTube Statistics in 2024

  1. YouTube is the second most popular social media platform in the world after Facebook with nearly 2.5 billion active monthly users.
  2. YouTube generated US$31.5 billion in revenue in 2023. 
  3. YouTube is the second most visited website in the world, after Google and before Facebook. 
  4. Video watch time on YouTube has increased by 270% over the last year. 

YouTube Demographics Statistics

  1. YouTube is available in over 100 countries around the world and in 80 languages.
  2. 62% of US-based internet users access YouTube every day, while 98% of US internet users access the platform every month. 
  3. India has the largest YouTube audience base with 462 million users. The US comes in second with 239 million users
  4. Over half of all US YouTube viewers are between the ages of 19 and 32, while less than 10% are 18 or under. 
  5. 47% of all global internet users access YouTube at least once per month. 
  6. 45.6% of global YouTube viewers are female, and 54.4% are male. 
  7. 80% of parents of young children say they let them watch YouTube videos, with 53% of those parents saying their child watches YouTube every day. 
  8. Creators that utilize multi-language tools (dubbing, closed captions, subtitles) get 15% of their views in the video’s non-primary language. 
  9. 99% of YouTube viewers are also active on other social media platforms, in addition to YouTube. 

YouTube Usage Statistics

  1. The average YouTube user spends approximately 48 minutes on the platform every day
  2. YouTube viewers globally spend more than 1 billion hours watching YouTube content on their TVs every day. 
  3. Users visited YouTube 1.3 trillion times in 2023
  4. More than 500 hours of content are uploaded to YouTube every minute.
  5. Mobile YouTube viewing has been dropping steadily over the last few years with the share of time spent on YouTube on mobile devices now at 40.9%. 
  6. Mobile devices account for 88% of all traffic to the platform, while desktop accounts for 12% of YouTube’s traffic. 
  7. 87% of people say that they’ve watched at least four types of YouTube content (long form, short form, Live video, and podcast) in the last 12 months.
  8. YouTube has been downloaded more than 5 billion times, in addition to coming pre-installed on Android devices.
  9. 54% of YouTube viewers would rather watch a creator’s commentary of a major event than the actual event itself. 
  10. YouTube is the most popular platform for Live content with 52% of online video viewers using the app most frequently. 
  11. The most viewed video on YouTube is ‘Baby Shark Dance’ by Pinkfong Kids. 
  12. The amount of time the average viewer spends on YouTube has more than doubled year over year. 
  13. 75% of adults watch YouTube while at home and on their mobile devices.

YouTube Subscription Statistics

  1. Over 100 million YouTube users pay for a YouTube Premium or YouTube Music subscription.  
  2. YouTube Music has over 77 million global downloads
  3. In 2019, YouTube Music earned over US$15 billion in ad revenue
  4. YouTube Premium earned the company US$11 billion in revenue in 2022.
  5. YouTube TV surpassed 8 million subscribers in 2024.

YouTube Shorts Statistics

  1. YouTube Shorts are viewed over 50 billion times per day. 
  2. 21.3% of YouTube Shorts viewers are 25 to 34, making them the largest age demographic. 
  3. The best time to publish a YouTube Short is 12pm-3pm and 7pm-10pm Monday and Tuesday. 
  4. By the end of 2023 more than 2 billion monthly users were watching YouTube shorts.
  5. YouTube Shorts that contained product feeds (ad-integrated ecommerce stores) saw a 70% increase in conversions over Shorts without feeds. 
  6. YouTube Shorts is the #1 short form video platform for brand and product discovery. 

YouTube Advertising & Marketing Statistics

  1. YouTube is the second largest search engine after Google. 
  2. 11.35% of Google’s total revenue comes from YouTube advertising.
  3. YouTube advertising has a potential reach of 2.56 billion users around the world. 
  4. YouTube content creators take home approximately US$4,616 per month, earning around 55% of the revenue generated from their channels.
  5. Vertical YouTube Shorts get between 10% to 20% higher conversion rates than horizontal Shorts. 
  6. Ad recall and brand awareness is better for brands that use two or more video formats in their YouTube ad campaigns.
  7. The average engagement rate for YouTube, across all industries and channels, is around 2%. 
  8. 70% of YouTube viewers have purchased a product after seeing a brand on YouTube. 
  9. 55% of Gen Alpha want to buy the products their favorite YouTube or Instagram influencers use. 
  10. 59% of YouTube users feel that ads on the platform are more relevant to them than ads on traditional TV or other streaming apps. 
  11. Just over half of B2B and B2C marketers run ad campaigns on YouTube. 
  12. The average CPC for ad campaigns run with Google AdSense and YouTube is US$2.
  13. Half of all YouTube channels and videos have an average click through rate between 2% and 10%.
Gretchen Oestreicher Gretchen Oestreicher , 16 April 2024

2024 Short-Form Video Study

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We analyzed short-form videos across 480,000 accounts on YouTube, TikTok, Instagram, and Facebook to help you make data-driven decisions for your brand’s online strategy.

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