When is The Best Time to Post on TikTok?

You’ve got your TikTok post ready to go, but now comes the big question: When should you hit publish?

Posting at certain times can absolutely affect how your content performs. So we looked at the data to find out exactly when posts get the most views, whether you’re using a personal or professional account.

Metricool’s 2024 TikTok Study analyzed 87,600 accounts and more than 1 million videos to spot the trends. This isn’t guesswork. It’s based on real engagement across thousands of profiles.

If you want more views and better reach, here’s a breakdown of when to post to give your videos a better shot.

Best Days to Post on TikTok in 2025

Not all accounts perform the same. The best day to post depends on the type of account you’re using.

For Personal Accounts:

• Monday is the strongest day, followed by Wednesday, then Thursday
• Sunday is the lowest-performing day in terms of views

For Professional Accounts:

• Wednesday and Tuesday bring in the most views
• Saturday tends to have the weakest performance

This tells us that personal accounts might do better earlier in the week, especially as people are kicking off their routines. Professional accounts, on the other hand, benefit more mid-week, when users are actively scrolling but not yet checking out for the weekend.

Best Times to Post on TikTok (by Account Type)

Not all accounts perform the same. The best day and time to post depends on whether you’re using a personal or professional account.

Personal Accounts: Best Times to Post

A few interesting patterns:

• Early mornings on Monday work surprisingly well. This could be due to late-night scrollers or international audiences.
• Midday to evening mid-week brings higher engagement, especially on Wednesday.
• Friday is packed with strong windows. You can post throughout the day and still catch solid engagement.
• Sundays underperform overall, but morning and early evening still show some potential.

Professional Accounts: Best Times to Post

There’s limited data for other days, which suggests:

• Midweek posts are more effective for professional accounts, especially during lunch hours or early evening.
• Thursday mornings also offer a small but steady engagement window.
• Weekends underperform, so it’s better to hold off unless you’re experimenting with something new.

Why the Difference in Best Days and Times to Post on TikTok?

The type of content you post and the kind of audience you attract can influence when your posts are seen.

Personal accounts often follow a looser, more spontaneous posting schedule and may attract more casual viewers who scroll during off-hours.

Professional accounts tend to follow more structured schedules and may be reaching viewers who use TikTok at more predictable times—like lunch breaks or just after work.

So if you’re managing a brand or creator profile, try aligning your post times with when your audience is most likely to be scrolling with intention.

How to Find Your Best Time to Post on TikTok with Metricool

TikTok gives you general performance stats. Metricool takes it further by using your actual account data to show a full calendar of the best times to post.

Here’s how to find it:

1. Log into your Metricool account and connect your TikTok profile
2. Head to the Planner in the top menu
3. Click on Best Times in the top right corner
4. Choose TikTok from the dropdown menu

You’ll see a color-coded calendar. The darker the time block, the better that hour is for posting. You can also toggle a setting to see the percentage of your followers who are active each hour.

This feature is available for business TikTok accounts.

How Does The Best Time to Post Feature Work?

Metricool looks at your audience activity over the last seven days. It tracks when your followers are online and uses that data to build a personalized posting schedule. You don’t have to rely on general advice. Your plan is based on your actual audience.

Does Post Timing Matter on TikTok?

Yes, timing still matters. But TikTok works a bit differently from other platforms.

TikTok’s algorithm can keep pushing your video days after it’s posted. Posting at the right time helps give your content a strong start, but it’s not the only thing that drives performance. What matters more is posting consistently, joining in on trends, and engaging with your audience.

Final Thoughts: When is the Best Time to Post on TikTok? 

There’s no perfect time that works for everyone. But this data gives you a good place to start and a way to test what works for your own account.

If you’re managing multiple TikTok profiles or juggling content across platforms, Metricool can help you stay organized and post with purpose.

Try out these times and see how your content performs. When you’re ready to go deeper, connect your account to Metricool and plan your next posts based on real insights.

Finding the optimal time to post on TikTok is easy with Metricool. With personalized data about your accounts, you never have to guess about the right times to post again. Plus, you can do all of this for free! Sign up for your account, evaluate your TikTok metrics, and schedule content ahead of time:

Carlos Bravo , 27 May 2025