When Is the Best Time to Post on TikTok? 

So you’ve nailed your content, your transitions are smooth, and your hooks are on point, but your TikToks still aren’t getting the interactions they deserve. The truth is, your TikTok posting schedule might be the missing piece. Knowing the best time to post on TikTok can be the difference between landing on the “For You Page” or getting lost in the scroll.

Every audience has its rhythm and those golden hours when engagement spikes and your content actually gets seen. That’s where having a scheduled posting time comes in. Instead of posing at random and hoping for the best, creators and social media managers should use data and insight to hit that sweet spot and discover the best time to post on TikTok.

What are the Best Days to Post on TikTok in 2025? 

Finding the best days to post on TikTok isn’t an exact science. Not all accounts perform the same. The ideal time depends on your account type, niche, and audience behavior. A brand might thrive midweek during lunch-hour scrolls, while lifestyle creators see stronger engagement on the weekends.

Your TikTok posting schedule should reflect when your specific audience is most active. Be sure to review your analytics, test different posting days, and track what seems to be working for you. Consistency matters, but timing is what helps your content reach more people, show up in your audience’s “For You” page, and stay in feeds.

Personal Accounts 

If you’re posting from a personal account, Monday is the best day. Engagement tends to spike at the start of the week, with Wednesday and Thursday close behind. Sunday, on the other hand, is usually the slowest day for interactions. This is likely due to people winding down and spending less time on the app as they prepare for the work week ahead. In short, personal creators tend to perform best early in the week when everyone’s getting back into their groove.

Personal Accounts: Best Times to Post

Professional Accounts 

For brands and business profiles, midweek is where the magic happens. Tuesday and Wednesday typically bring in the most views and engagement, while Saturday is the quietest day of the bunch. So if you’re managing a professional page, plan your TikTok posting schedule around those midweek windows when people are active, curious, and not yet in full weekend mode.

Professional Accounts: Best Times to Post

Key Takeaways 

When it comes to determining the best time to post on TikTok, there are a few interesting personal account patterns that stand out:

• Early Monday mornings perform surprisingly well, likely thanks to late-night scrollers and international audiences.
• Midday to evening midweek, especially on Wednesday, consistently brings higher engagement. 
• Fridays are packed with strong posting windows, so you can share content throughout the day and still catch solid results. 
• Sundays tend to underperform overall, but morning and early evening still offer some potential. 

The best time to post on TikTok looks a little different for brands and professional pages. These key takeaways include:

• Midweek posts perform best, especially around lunchtime or early evening when users are most active. 
• Tuesday mornings show a steady engagement window that’s worth including in your TikTok posting schedule.
• Weekends usually lag behind, so it’s best to hold off unless you are testing new ideas or content formats. 

Why Your Best Time to Post on TikTok Is Unique 

There is no single formula for determining the best time to post on TikTok, as every creator, brand, and audience behaves differently. A fashion influencer’s followers might be most active during New York Fashion Week, while a small business might see better traction during weekday lunch breaks. Your timing depends on who you’re trying to reach and when they’re online the most. 

Figuring that out on your own can take a lot of trial and error. That’s where tools like Metricool can help! Instead of taking a best-guess approach, you can use real data to identify your peak engagement hours and build a content calendar tailored to your audience’s habits.

Find Your Best Time to Post on TikTok With Metricool 

TikTok can give you general stats, but Metricool goes deeper by using your actual account data to show a full calendar of your peak posting times.

Here is how it works:

1. Log in to your Metricool account and connect your TikTok profile.
2. Go to the “Planner” in the top menu.
3. Click “Best Times” in the top-right corner.
4. Select TikTok from the dropdown.

You’ll then see a color-coded calendar. The darker the block, the better that hour is for posting. You can even toggle a setting to view the percentage of your followers who are active each hour. This feature is available for business TikTok accounts.

How Does Metricool’s Best Time to Post Feature Work? 

Think of this Metricool feature as a personal TikTok strategist in your pocket. Metricool checks out your audience’s activity over the past seven days, tracks when your followers are actually online, and then builds a custom posting schedule specifically for you. This is based on your real audience data, so every post has a better shot at landing in front of the right people at the right time.

Bonus Tips to Maximize TikTok Engagement 

Great content is everything on TikTok. It’s what gets people to interact and stay on the platform. However, even the best video can get lost if it doesn’t land at the right time. Pairing strong, niche content with data-backed timing can take your engagement from “meh” to viral. Here are a few bonus tips to give your posts an extra boost:

• Ride the trends: Use trending songs and hashtags at the right times to help your content get discovered by new audiences.
• Hook your viewers early: Congrats, TikTok users are seeing your content. Now the goal is getting them to stay interested. Create a strong content hook within the first few seconds to effectively engage your audience. 
• Experiment with formats: Test video lengths, captions, and styles to see what resonates with your audience. 
• Post consistently: Stick to a regular posting schedule so your followers know when to expect new content. 
• Collaborate with others: Partner with other creators to expand reach.

Frequently Asked Questions 

Can You Schedule Posts on TikTok? 

Yes! You can schedule posts on TikTok using tools like Metricool. Scheduling your content helps you hit the best time to post on TikTok, stay consistent, and give every video the best chance to reach your audience. 

How Often Should I Post on TikTok? 

While there is no set number of posts, you should try to post on TikTok consistently. Aim to post at least once a day. Regular posting helps your content stay visible and gives each video a better chance at engagement. 

How Often Should I Check My TikTok Analytics? 

You should check your TikTok analytics regularly throughout the week. With Metricool, keeping track of your analytics is easy. We recommended reviewing your analytics at least once a week to help you spot trends, see what’s working, and adjust your TikTok posting schedule as needed. 

Does it matter what time you post on TikTok?

Yes, what time you post on TikTok matters. Posting at peak times helps your content get seen and shared. Even great content can get lost if it goes up while your audience is offline, so timing really does make a difference.

Perfect Your TikTok Strategy With Metricool 

While there is no single ideal time to post on TikTok, knowing the best time for your specific audience can make all the difference. Instead of just guessing, use real data to plan your content and increase your traction.

Whether you’re an influencer, content creator, or social media manager, Metricool helps you stay organized, schedule posts, and most importantly, post with purpose. Sign up for free and start building a TikTok posting schedule that actually works today!

Carlos Bravo , 30 October 2025