The content that you prepare for your clients’ accounts or your projects is always written with care, trying to engage your audience with appealing publications. However, it might happen that when you post it on Facebook, it hardly attracts visitors and sometimes, it doesn’t even receive a single “like”. So, what’s going on?
Could it be that your content is not as good as you were thinking? Or is that you are not publishing at the right moment? We are more inclined to think that probably you’re not choosing the best time to post your entries.
What time is best for publishing on Facebook?
Unfortunately, there isn’t a general response to this question. Why? Because each Facebook page has its own best times of the day. To make it a bit more complicated, these hours might be different depending on the day of the week. So, as you can see, there is not an ideal hour for everybody.
Consequently, what is working for you, might not work well for another brand, especially if their users are completely different. It makes sense, right?
The hours that your audience is connected will become your best times to publish on Facebook.
According to Hubspot, on average, the best time to publish on Facebook is:
✔️ From 13:00 to 16:00, when interaction rates have shown to be at their highest.
✔️ On Saturday and Sunday, 12:00 to 13:00. is prime time.
✔️ During the week, the same goes for Wednesday at 15:00, as well as Thursday and Friday between 13:00 and 16:00.
❌ The worst times are weekends before 8:00 and after 20:00.
But, do you really have to use these time frames?
Not at all. Although it’s important to know when the average audience is normally online, those might not be the key hours for your brand if your target audience connects in other moments of the day.
If you want to maximize the reach and participation of your followers, it’s crucial that you discover the moment of the day that your fans are going to be active.
Tools to discover the best time to publish
As we mentioned earlier in this article, it’s very important that you know the best schedule to publish on your web page or that of your clients.
However, having said that, which tools can help you to learn about what times are best for you?
If you enable this option in the advanced settings button, the color tone is accompanied by a percentage of the active followers you have at that moment.
Below, find the answer to this question:
Facebook calculate all their metrics and stats through Facebook Insights. You can discover the perfect schedule for you by clicking the Posts tab within Insights. Once there, you can check what times seem best for you.
So, does it mean that if it shows that your users are connected on Tuesday, at 12:00, that will be recurrent in the future?
This is something that we wanted to share with you. It’s crucial that you don’t consider these metrics as an absolute truth. Your followers are not always predictable. It could be that one week on Tuesday, at 12:00 your content is a success and the next week is not.
The ideal is that you keep trying and studying how the analytics develop along different weeks. This is how you can discover the most popular posts, the best time to publish and how your followers act.
Discover the best times with Metricool
Metricool will help you to manage your social networks, and at the same time, it will be your best ally to find out what times are best to publish on your Facebook page, your Twitter account or Instagram.
However, what are the advantages to use Metricool instead of Facebook insights?
✅ Metricool’s tool gathers all the information provided by Facebook and displays it in a complete calendar in a very visual way.
✅ It’s very easy and intuitive to discover when users who like your page are active.
✅ Following Metricool’s calendar, you will plan and schedule your content.
✅ The information is more detailed
So, how can you discover the best times using Metricool? It’s as easy as go to Planning, choose the social network you are interested in programming (Facebook, Twitter or Instagram) and have a look at the calendar displayed.
In the calendar, you will see different shades of color. The darkest hue means the best time to post.
Although Facebook Insights provide you most of the metrics, their explanatory graph is more complex to interpret. This task become even more complicated when you have to schedule your content since you don’t have a graph handy.
As you can see, this tool is very thorough, and it will help you discover the best times to post for your business, increase the visibility of your posts and get more interactions.