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Content Marketing

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- Content Marketing
Ultimate Guide to Content Marketing in 2025
Tips, content, channels and everything you need to know to create your own content marketing strategy.
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- Content Marketing
- Dictionary
5 Social Media Optimization Techniques
Social Media Optimization (SMO) is a process to improve social media campaigns. Learn five tips to boost your social campaigns.
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- Content Marketing
The Importance of Content Pillars for a Social Media Strategy
How can you align your content with your overall marketing strategy? Content pillars. These topics organize and mobilize your content strategy to achieve your desired goals. Learn how to identify your brand’s content pillars here.
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- Content Marketing
How to Develop a Strategic Marketing Plan
A strategic marketing plan is a roadmap for achieving long-term business success, outlining marketing goals, strategies, and actions over an 18 to 24-month period. This plan helps companies effectively position themselves in the market, understand customer needs, and drive sustainable growth.
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- Content Marketing
- Social Media
How to Create a Social Media Manager’s Portfolio
In the competitive field of social media management, standing out from the crowd is essential. Whether you are aiming to land a new job, attract freelance clients, or simply showcase your expertise, a social media portfolio can serve as a vital tool. This curated collection of your work doesn’t just highlight your skills but also […]
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- Content Marketing
- Social Media
2025 Canada Calendar for Social Media Managers
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2025 Canada calendar for social media managers!
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- Content Marketing
- Social Media
2025 Australia Social Media Manager Calendar
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2025 Australia calendar for social media managers!
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- Content Marketing
- Social Media
31 Halloween Ad Campaigns & Post Ideas to Die For
Is your brand looking to launch a Halloween ad campaign but doesn't know where to start? Find 31 creative Halloween ad campaign and content ideas to engage your audience here!
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- Content Marketing
- Social Media
How to Create a Resume for Social Media Managers: Tips & Tricks
In today’s competitive job market, crafting a resume that stands out is crucial, especially for social media managers who operate at the intersection of creativity, strategy, and technology. Hiring trends are evolving, and so has the role of social media management. Social media managers now need to demonstrate a variety of skills that range from […]
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- Content Marketing
- Social Media
How to Create and Execute a Black Friday Campaign
Black Friday is more than just a shopping day—it’s an opportunity for businesses to boost their sales, attract new customers, and increase brand visibility. Occurring the day after Thanksgiving in the U.S., this event marks the start of the holiday shopping season and has grown into a global phenomenon. With consumers eagerly anticipating massive discounts, […]
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- Content Marketing
11 Essential Productivity Tools for Work
Have you ever wished for more hours in the day? You’re not alone. In today’s fast-paced world, maximizing productivity has become a common goal for professionals everywhere. At its core, productivity is about finding the right balance between the time and effort spent on tasks and the outcomes achieved—essentially, it’s about working smarter, not harder. […]
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- Content Marketing
Google Reviews for Your Business: Everything You Need to Know
Google continues to be the go-to platform for everyday searches, whether it’s finding a restaurant, choosing the right camera, or anything else that comes to mind. We also rely on it to check reviews of places or products to make informed decisions. This guide will provide you with everything you need to know about Google […]
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- Content Marketing
- Social Media
How Unhinged Marketing is Changing the Future of Social Media Marketing
Unhinged Marketing is a newer marketing term, an unconventional marketing approach that uses humor, wit, and transparency to capture audiences. This is often used in Instagram and TikTok accounts to connect with younger audiences.
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- Content Marketing
12 Content Marketing Tools for Productivity
Content marketing involves creating and sharing a wide range of content to build brand awareness, including social media posts, blog articles, guest posts, webinars, videos, eBooks, whitepapers, and infographics. Each piece of content should fit into a well-thought-out marketing strategy that aligns with your brand’s overall business goals. To better create and evaluate this content, […]
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- Content Marketing
What’s Social Selling?
Social selling is a powerful strategy that leverages social media platforms to build relationships, engage with potential customers, and ultimately drive sales for your brand or business. The goal is to establish trust and credibility over time, ultimately leading to more sales opportunities.
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- Content Marketing
Mastering the Sales Funnel to Drive Conversions
A sales funnel is a simple way to map out the journey that potential customers go through, starting from when they first hear about your product or service to when they make a purchase. For brands, understanding this journey is crucial for optimizing conversions, pinpointing areas for improvement, and building lasting customer loyalty. Below, we’ll […]
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- Content Marketing
How to Market to Gen Z
Understanding and effectively marketing to Generation Z is more crucial for brands than ever. Born between the mid-1990s and early 2010s, this dynamic cohort is not only shaping the future of consumer behavior but also redefining the rules of engagement for brands. With their strong emphasis on authenticity, social responsibility, and inclusivity, Gen Z demands […]
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