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Content Marketing
Dictionary
Social Media Optimization: SMO Strategies That Actually Work
Social media optimization helps you improve visibility, engagement, and audience connection by refining profiles, content, and posting habits. This guide shows practical steps to plan, track, and analyze your social media with confidence using Metricool.
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Content Marketing
Ultimate Guide to Content Marketing in 2025
Tips, content, channels and everything you need to know to create your own content marketing strategy.
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Content Marketing
Social Media
2026 Canada Calendar for Social Media Managers
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2026 Canada calendar for social media managers!
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Content Marketing
Social Media
2025 Canada Calendar for Social Media Managers
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2025 Canada calendar for social media managers!
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Content Marketing
Social Media
How to Create a Resume for Social Media Managers: Tips & Tricks
The job market is competitive, and standing out as a social media manager needs more than a resume that just your work history. Recruiters want to see creativity, strategic thinking, and adaptability all in one document. Social media management has grown beyond posting content. Today, it’s about building communities, staying ahead of trends, and proving […]
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Content Marketing
Social Media
Killer Halloween Ad Campaigns & Social Media Post Ideas for 2025
Is your brand looking to launch a Halloween ad campaign but doesn't know where to start? Find 31 creative Halloween ad campaign and content ideas to engage your audience here!
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Content Marketing
Social Media
Social Media Content Curation Guide
Content curation is a social media strategy where you find and share content from other sources. Learn how to utilize content curation alongside content creation as part of your social media strategy.
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Content Marketing
Online advertising
Google AdSense: What It Is and How to Start Earning from Your Website
Google AdSense is a simple way for website owners and bloggers to earn money from their content. It connects your site with relevant ads and pays you for clicks or impressions. This category covers how AdSense works, how to get started, and tips to grow your ad revenue.
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Content Marketing
Social Media Commerce: Turning Engagement Into Sales
Social media commerce is transforming how we shop. From shoppable posts to new online shopping trends, engagement now drives real sales.
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Content Marketing
Creative Burnout: Why It Happens and How to Beat It
Creative burnout can drain your inspiration. Learn about the signs, causes, and strategies to recover and keep creating with ease.
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Content Marketing
Turning Long-Form Content Into Viral Video Clips
Your podcasts, webinars, and streams are full of moments worth sharing. Here’s how to transform them into viral video clips that reach new audiences.
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Content Marketing
How to Develop a Strategic Marketing Plan
A strategic marketing plan is a roadmap for achieving long-term business success, outlining marketing goals, strategies, and actions over an 18 to 24-month period. This plan helps companies effectively position themselves in the market, understand customer needs, and drive sustainable growth.
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Content Marketing
How to Create a Value Proposition [GUIDE]
How do you differentiate yourself from your competition? A value proposition can help by defining what makes your brand unique.
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Content Marketing
Dictionary
Explaining The Difference: Omnichannel vs. Multichannel Marketing
Multichannel and omnichannel marketing both use multiple platforms, but the way they work together is very different. This article breaks down how each strategy operates and the type of experience it creates for your audience.
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Content Marketing
Social Media Reporting Template
As you already know, with Metricool, you can measure and analyze all your social media accounts. Beyond our platform, we’re giving you a social media report template to make your daily tasks that much easier. FREE Social Media Reporting Template First things first! Want to download your social media report template? Fill out this form […]
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Content Marketing
Social Media
Social Media Accessibility Guidelines and Best Practices
As social media continues to shape how we connect and communicate, it’s important to think about who gets to participate in those conversations. Accessibility in social media means making sure your content is usable and understandable for everyone, especially people with disabilities. From how readable your text is to how easy it is to navigate […]
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Content Marketing
Niche Marketing Guide: How to Find Your Niche
If you’re trying to stand out in a crowded space, finding your niche can make all the difference. Niche marketing helps you narrow your focus and connect with a specific group of people who actually care about what you offer. Instead of trying to please everyone, you speak directly to the right audience. This helps […]
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