3 Expert Ways to Crosspost on Instagram and Facebook
Meta’s two biggest platforms Facebook and Instagram continue to dominate in 2025. According to our 2025 social media study, Facebook Reels reach increased by 13% last year, while Instagram posts reach increased by over 20%. So the benefits of posting on both platforms are obvious.
We know that Meta’s umbrella over Instagram, Facebook, and now Threads, allows us to easily switch between profiles, transfer data across channels, and even cross-post. This is an easy way for businesses and brands to repurpose content across multiple platforms at once. But how does crossposting on Instagram and Facebook work?
In this article, we will explore the crossposting options available for Instagram and Facebook, so you can take advantage of these options when creating and posting content. There are a few ways you can crosspost, including through the native apps or using a third-party scheduling tool like Metricool.
Let’s get into it!
What is Crossposting on Instagram? The Hack Every Social Media Manager Needs
Crossposting on Instagram is a great way to make the most out of your content. If you’re a social media manager or business owner who posts on multiple platforms, you know that it can be time-consuming. Repurposing your content and crossposting is the perfect way to save time and maximize your efficiency. So read on to discover how to crosspost from Facebook to Instagram and vice versa.
Crossposting from Instagram to Facebook from the IG App
You may have noticed that when publishing Instagram content, you can share this on Facebook as well. You can find this option on the final editing page of a new post, where you will see the Share to Facebook toggle. This is a way that you can easily add content to both Instagram and Facebook at once.
But what if you don’t see that option? Well, then you may need to update your settings and add your Facebook account to Instagram. To add your Facebook Page, head to your Instagram Profile, click on Edit Profile, and then find the Public business information section. Here you can tap Connect and create.
From here you will be guided through connecting your Facebook account.
To turn on and manage crossposting, head to your account Settings and privacy. Underneath the Who can see your content section, you will see an option for Crossposting.
This is where you can view your connected Facebook account, access your Meta Accounts Center, or connect your Facebook account if you haven’t done so already. Within the Meta Accounts Center, you can manage which content you want to share across both platforms automatically.
Instagram has expanded its crossposting options, allowing you to share your Facebook story, posts, and recommended Reels on Facebook. This was released by insider Jonah Manzano via a Threads post:
Post by @jonahmanzanoView on Threads
If you connect these two accounts and crosspost content, Instagram will show you the stats of your Facebook post inside your notifications, including the number of reactions and comments. Once again, this will only work if your Instagram and Facebook accounts are connected.
To crosspost across Instagram and Facebook accounts, you must have a creator or business Instagram account, a Facebook Page, and a personal Facebook account that has admin access to your Facebook Page.
Crossposting from Facebook to Instagram with Meta Business Suite
On the Facebook side, you also have the option to crosspost to Instagram from a Facebook Page. You can do this through Meta Business Suite, which is Meta’s all-in-one social media management tool. Through this, you can create content, post to both Instagram and Facebook, and schedule the post to be published at a later time.
Utilize the Facebook and Instagram feed preview options to see how your content will appear in the feed. If you want to give your content an extra push, you can also toggle on the option to boost posts.
How to Crosspost with Metricool
If you want to publish to Instagram and Facebook simultaneously, as well as other social media channels like X (Twitter), LinkedIn, TikTok, and more, Metricool is your best option.
Our easy-to-use platform simplifies your social media management, allowing you to manage content for all channels in one place.
Log into your Metricool account and follow these steps to crosspost from Facebook to Instagram or vice versa.
1. Go to Planning and select “+ Create post”
2. Create your post on Instagram or Facebook and click “Schedule”
3. Open your scheduled post from the calendar and press “Duplicate”
4. Edit your post if necessary and select the channel you want to post it on in the top left corner (You can add new channels with the “+” symbol)
5. Press Schedule and your post is ready!
Don’t have a Metricool account yet? Why not? it’s free!
The Benefits of Crossposting with Metricool
Whatever your social media goals, crossposting and repurposing content is guaranteed to help you achieve them. If you want to monetize your content, crossposting will help you save time, which you can use to perfect your content to make sure it hits the mark.
If your goal is to gain more followers check out how Jennifer was able to gain 70k in a short space of time, with repurposing content as a big part of her strategy:
The social media planner makes it easy for you to create content specific to each platform, and schedule out the posts for when you want each to be published. The drag-and-drop calendar allows you to schedule each post for when you want it to be posted, in case you want the content to go out at different times.
Schedule your content at the best times to post for Instagram, Facebook, Twitter, and TikTok, so you can reach your audience when the majority of them are active. This is a unique feature that can help increase your visibility, and understand what times are more optimal for your brand. You can even see an exact percentage of how many of your followers are active at each hour.
