MetriLAB AI and Metricool’s MCP share the same core technology but serve very different users and use cases. This guide breaks down the difference.
If you have spent any time in the AI space recently, you have likely heard this term. But for those focusing on engagement rates and conversion funnels, you might still be asking: what is MCP in marketing and why should I care? This guide breaks down the most effective MCPs for marketing and how you […]
Do you know all the features Instagram has added over the years? Find out here!
Discover how to automate monthly social media reports for your clients with Claude and Metricool and save yourself a day of work every month.
Competitor analysis doesn’t have to be the slow, manual task you put off until you “have time”. This guide shows how to use Claude and the Metricool MCP to keep up with it weekly and actually act on what you find.
Here’s how to find trending songs on Instagram Reels in 2025, along with this week’s top 10. Boost your video’s chances of virality.
For years, social media managers have been the bridge between creative ideas and technical execution, spending hours manually moving text from a document into a scheduling tool, or checking spreadsheets to figure out which post actually performed well. In 2026, that friction is disappearing. With the arrival of the Model Context Protocol (MCP) and sophisticated […]
Turn Claude into your weekly social media engine. Plan, optimize, and report faster with these 20 prompts built for real, streamlined performance.
MCP connects AI tools directly to your social media platforms so they can work with real data instead of relying on copied reports or screenshots. With Metricool MCP, you can get insights, schedule content, and manage workflows through simple conversations with your AI assistant.
If you want to find out this week’s trending songs on TikTok for the UK, and how to use them in your content, check out this list.
Affiliate marketing on Facebook is becoming a real income stream. This guide walks you through how it works on Facebook in 2026.
Social media outreach doesn’t have to feel awkward or complicated. This beginner’s guide breaks down ways to build connections online.
TikTok sounds move fast, and the right song can make or break your reach. Here are the trending TikTok songs in Australia this week, plus how creators are using them to stand out and how you can act on trends before they fade.
Create your LinkedIn Marketing Strategy step by step and launch your brand on the most important professional social network at the moment. Discover how here!
Thinking about becoming a freelance social media manager? This guide walks you through what the role looks like, how to get your first clients, and how to build a setup that stays manageable as you grow.
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