The Ads Alternative: 2025 Guide to Boosting Instagram Posts

Want to create ads on Instagram and Facebook, but don’t want to go through the campaign creation process? Learn how to boost Instagram posts, creating ads in seconds. While you can do this through the Instagram app or with Meta Business Suite, Metricool also offers boosting posts for Facebook and Instagram.

how to get more views on tiktok 2025

How to Get More Views on TikTok in 2025 [8 Easy Tips]

If you feel stuck on TikTok, we are here to help. Learn how to get more views on TikTok and watch your account grow.

Best Time to Post on Social Media in 2025 

An open debate has existed since networks became social and companies started to participate in the social media world and wanted to become “companies 2.0’, as they realized that it was one of the best possible channels for marketing and for humanizing their brands. Today, I’d like to contribute to this discussion with my point of view.

How to Log In to Instagram: Step-by-Step

Are you having trouble logging into Instagram? In this article, you’ll find out how you can get into your account using your email address, username and passwords in different ways: via computer and mobile app.

Nano Influencers in 2025: Small Audiences, Huge Impact

orget big numbers—nano influencers thrive on trust and relatability. This article breaks down how their loyal, engaged communities make nano creators a smart investment. Their content feels genuine, and that kind of trust is what moves the needle in today’s saturated digital space.

How to See TikTok Analytics and Create Custom Reports in 2025

Are you looking for a tool to create TikTok analytics reports? This article outlines two ways to create custom analytics reports on TikTok, natively and with Metricool.

Instagram Competitor Analysis and Benchmarking Guide

What sets the best brands apart on Instagram? A keen understanding of their competition. Competitor analysis and benchmarking go beyond imitation—they empower you to craft a strategy rooted in data, trends, and opportunities.  In this guide, we’ll break down how to study your competitors, track key metrics like engagement and follower growth, and leverage tools […]

What’s a Macro-Influencer?

If your brand needs fast visibility, macro influencers can be a great option. With their large, loyal audiences and polished content, they strike a balance between smaller creators and major celebrities, making them ideal for campaigns that demand rapid exposure.

Instagram Account Types Explained: Personal, Business, and Creator

Learn about each Instagram account type, and which is best for you to get the most out of Instagram in this article.

Influencer Marketing 2025 [GUIDE]

Running an influencer marketing campaign takes more than just picking someone with a big following. It’s about finding the right fit, not just the biggest name. Learn how to set goals, choose the right influencers, and track performance in a way that actually helps your brand grow.

Best Instagram Post Sizes Guide 2025

Instagram is the quintessential social network for photo sharing. The quality of the images is crucial so it’s vital to choose the right image size but…what is the right image size? Let’s review the optimal sizes for use on Instagram, ready?

Maximise Your Earnings: How Much Does YouTube Pay for Video?

Can you monetize your channel to have a good salary? We tell you in this post how much YouTube pays per video, in the meantime keep working on the platform.

Trending Hashtags on Instagram: April 2025

Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.

How to Analyze Your TikTok Account: TikTok Analytics Guide

Learn how to use TikTok analytics to grow your profile and convert users for your business. Access native analytics, or use Metricool to complete your social media management, for free.

How to Find the Right Influencers for Your Brand

Teaming up with the right influencers can help your brand reach more people, build trust, and connect with your ideal audience. But finding those perfect-fit creators takes more than a quick scroll. In this guide, we’ll show you how to spot influencers who truly match your brand and build authentic, effective partnerships.

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