Is live shopping actually worth your time? See how livestream shopping works, what it can do for your business, and decide if it’s right for your strategy.
If you want to find out this week’s trending songs on TikTok for the UK, and how to use them in your content, check out this list.
Most social media professionals now reach for AI every day, and they’ve formed clear opinions about what it does well and where it comes up short. The bigger shift is how much they trust it with strategy, and how firmly they still guard the creative work.
Learning to schedule YouTube videos makes it easier to manage your brand’s content and marketing strategy. Plan and schedule your YouTube videos with Metricool.
Metricool’s 2026 State of AI in Social Media Study reveals that 95% of social media professionals use AI in their work, including 75% who use it daily.
Instagram hashtags work differently in 2026, with a five-tag cap and less reach than before, so the real question is what yours are actually doing for your posts. This guide covers what changed, what a hashtag tracker measures, how to set one up in Metricool, and the habits worth keeping.
If you want to keep your Shorts content safe and downloaded to your most used devices, here’s the guide. Download your short videos from YouTube to Android, iOS and PC.
Starting a YouTube channel in 2026 is more approachable than it looks, especially when you plan a little before your first upload. Choosing a niche you’ll enjoy, setting up a profile people want to subscribe to, and posting on a schedule you can keep are what turn a new channel into a growing one.
This report breaks down the current state of AI among social media professionals: what’s working, what’s missing, and what it all means for their day-to-day workflow.
Voice search is changing how people find information online. Learn how to optimize your social profiles and content to reach people searching by voice.
Every affiliate program handles rates, payouts, and attribution a little differently. This side-by-side of Metricool and Hootsuite lays those details out so you can find the one that fits how you work.
Instagram Instants lets you send disappearing photos to mutual followers. Here’s how it works and how creators can use it.
YouTube rewards content that keeps working long after you publish, which is exactly what inbound marketing depends on. From Shorts discovery to the titles and keywords that keep videos surfacing, this covers where to focus your effort.
Here’s a look at the top 10 trending songs on TikTok and how you might use them for your brand’s content.
Digital freelancing gives you freedom, but managing your own marketing can quickly become a full-time job. See how Metricool can help freelancers.
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