AI didn’t replace marketers, but it’s changed how we work. ChatGPT has become part of daily marketing, not as a magic button and not as an autopilot, but as a fast, helpful assistant that can turn scattered ideas into structured campaigns. When used thoughtfully, it can guide a campaign from early research to execution and […]
In this guide we settle whether scheduling social media posts affects your engagement across every platform. You’ll also learn the content and timing factors that actually shape your reach.
If you want to find out this week’s trending songs on TikTok for the UK, and how to use them in your content, check out this list.
Instagram continues to evolve, offering more ways to share your content in 2026. According to Metricool’s 2026 Instagram Study, the platform saw 27% more views and 19% more interactions compared to the previous year. With more content competing for attention, knowing how to post on Instagram is only one step. To stand out, you also […]
Newsletters remain one of the most effective ways to grow your business. Learn how to create newsletters and build a strategy that delivers results.
From New York City to Austin, Metricool is hitting the road this year, and we’re bringing the social media community with us. We believe some of the best conversations about social media happen off social media. That’s why we’ve been building out a series of in-person events throughout 2026: part education, part community, and part […]
In April 2026, New York City hosted Adweek’s Social Media Week, one of the most important gatherings for social media professionals, brand strategists, creators, and marketers navigating the ever-shifting landscape of digital culture. Metricool was in the room, and what we heard from the stage reinforced what our own data has been telling us all […]
From New York to London to Calgary, discover where you can find Metricool at industry conferences and local events in 2026.
Explore the top AI content creation tools of 2025 to streamline your workflow and boost creativity. Learn how AI-generated content elevate your brand!
Here’s a look at the top 10 trending songs on TikTok and how you might use them for your brand’s content.
In this guide, we compare Instagram vs. TikTok in 2026 using data from more than 26 million posts across both platforms. You’ll see which one wins for growth, reach, formats, search, and sales, and how to give each a clear role.
Trying to decide which Metricool plan fits your needs? This guide breaks down what’s included in each option so you can choose the right one for your brand, team, or business.
From small teams to agencies, these Later Social alternatives cover everything from visual planning to detailed reporting and approval workflows. Here’s how they make collaboration and tracking easier than ever.
There isn’t one perfect social media management tool for everyone. This guide compares Metricool with the most popular alternatives so you can find the platform that matches your workflow, goals, and budget.
I’m sure you’ve heard about Twitter lately. The social network continues to make changes, one of them being related to its API. To clarify recent updates, your Metricool account and all its X (Twitter) features will continue to work as usual. However, to access these features, you now need a Premium account (Starter plan or […]
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