Carousels, creator posts, retailer mentions, and reposted TikToks are all part of how beauty brands market themselves on social media. Find out which of these habits fit your brand and where to start.
You launch a campaign, set your budget, and hit the question that trips up almost every advertiser: how many ads should you actually be running at once? Run too few, and the same ad shows up in front of the same person again and again until they stop clicking. Run too many, and your budget […]
TikTok Shop is changing how people shop, but is it worth it for your brand? Discover what the data reveals and find out if it’s the right move for you.
Are YouTube Shorts worth it in 2026? See how Shorts compare to TikTok and Reels, where small accounts win, and how to use them to grow your channel.
Sprout Social is great, but it’s not the only social media management tool out there. Check out these top alternatives that offer powerful features at different price points for different social media goals and business needs.
Not sure if Hootsuite is still the right fit? This guide compares top alternatives like Metricool, Buffer, and Sprout Social based on features, pricing, and use cases. Find the best option for your goals and budget.
Metricool Flows is the DM automation tool that turns comments and messages into automatic replies on Instagram and TikTok. This guide covers what it is, what it does for your business, and how to set up your first Flow.
Do you know all the features Instagram has added over the years? Find out here!
ChatGPT can draft captions, write replies to comments, adapt posts for each platform, and help you plan a full campaign when you brief it well. Once you connect it to Metricool through the MCP, it can read your analytics and schedule posts, and you still make every decision.
You check your CPC before anything else once a campaign goes live, because it tells you fast whether your budget is actually working. Every hook, every offer, every targeting decision you make comes down to one number: how much you’re paying for someone to actually click. Whether you’re creating campaigns with the purpose of sending […]
Metricool announces the return of its Unfiltered: The Social Media Summit, a free online event for social media professionals. The second edition takes place on Wednesday, December 2, starting at 9 am ET. Sessions will stream live worldwide, with replays available afterwards.
Discover how brands balance their websites, retail partners, and social shops to turn scrolls into sales.
TikTok has grown significantly since the very first days of the network in 2016, to one of the most-used social media platforms today. Learn about the evolution of TikTok’s network history here!
If you want to find out this week’s trending songs on TikTok for the UK, and how to use them in your content, check out this list.
From small teams to agencies, these Later Social alternatives cover everything from visual planning to detailed reporting and approval workflows. Here’s how they make collaboration and tracking easier than ever.
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