Want an easier way to manage LinkedIn? Learn how to connect Claude with Metricool, schedule posts using AI, and simplify your workflow.
Do you know all the features Instagram has added over the years? Find out here!
See how ecommerce brands split their time across Instagram, TikTok, Facebook, and YouTube, and which content types get the most out of each post. Use their patterns to plan your own posting rhythm, formats, and captions.
Learn what Instagram Lite is and the differences between the light and complete versions of Instagram. If you don’t have much space on your phone, this could be useful.
Most advertisers stay on one ad platform, while the brands that run both Meta and TikTok are moving more of their budget toward TikTok. Learn how they split their spending and when it makes sense to follow their lead.
Discover the best link-in-bio tools for ecommerce brands in 2026. Compare five popular options and find the right tool to drive traffic.
Do you ever wonder why you see what you see on social media? While most platforms make it easy to mindlessly scroll without thinking about it too much, some of us naturally ask deeper questions. If you think that there is an invisible, powerful force guiding every scroll, tap, and double-tap you make, this doesn’t […]
Explore the differences between short-form vs. long-form content and how each format supports audience growth and engagement. After years of short-form dominance, many marketers are asking, is long-form content coming back and how it fits into modern social media strategies.
Want to create ads on Instagram and Facebook, but don’t want to go through the campaign creation process? Learn how to boost Instagram posts, creating ads in seconds. While you can do this through the Instagram app or with Meta Business Suite, Metricool also offers boosting posts for Facebook and Instagram.
We analyzed 3,234 posts from 72 leading U.S. ecommerce brands across multiple industries to find out what they post, where they post, and how their content performs.
If you want to find out this week’s trending songs on TikTok for the UK, and how to use them in your content, check out this list.
Campaign Dashboards Set goals and see your collabs clearly Reporting Collabs in your Instagram report and easier report management Flows Flows now works with the X add-on Planner More control over how you review and publish Brand Settings More ways to make each brand your own Other updates Clearer reviews and more control over connected […]
Meta and TikTok each work best for different campaign goals, and they charge very differently for the same results. See which platform costs less for awareness, traffic, engagement, and leads, and how other advertisers are splitting their budgets between the two.
Here’s a look at the top 10 trending songs on TikTok and how you might use them for your brand’s content.
Instagram is testing Features, horizontal long-form videos that creators can link to their Reels and that viewers can watch on their phone or TV. The format is still new, but the way people watch Reels and YouTube videos today offers useful clues about what to expect and how to prepare.
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