Instagram updated and news

Instagram Updates and News 2026

Do you know all the features Instagram has added over the years? Find out here!

ChatGPT for Social Media Marketing: Complete Guide

ChatGPT can draft captions, write replies to comments, adapt posts for each platform, and help you plan a full campaign when you brief it well. Once you connect it to Metricool through the MCP, it can read your analytics and schedule posts, and you still make every decision.

CPC Guide: How to Reduce Cost Per Click on Social Ads

You check your CPC before anything else once a campaign goes live, because it tells you fast whether your budget is actually working. Every hook, every offer, every targeting decision you make comes down to one number: how much you’re paying for someone to actually click. Whether you’re creating campaigns with the purpose of sending […]

Metricool Brings Back Unfiltered: Its Annual Free Online Social Media Summit Built on Real Data

Metricool announces the return of its Unfiltered: The Social Media Summit, a free online event for social media professionals. The second edition takes place on Wednesday, December 2, starting at 9 am ET. Sessions will stream live worldwide, with replays available afterwards.

DTC Marketing: How Brands Balance Their Own Site and Retail Partners

Discover how brands balance their websites, retail partners, and social shops to turn scrolls into sales.

2026 TikTok News: The Definitive Timeline for Creators

TikTok has grown significantly since the very first days of the network in 2016, to one of the most-used social media platforms today. Learn about the evolution of TikTok’s network history here!

Trending UK TikTok Songs

If you want to find out this week’s trending songs on TikTok for the UK, and how to use them in your content, check out this list.

Later Alternatives for Social Media Management

From small teams to agencies, these Later Social alternatives cover everything from visual planning to detailed reporting and approval workflows. Here’s how they make collaboration and tracking easier than ever.

social media automation

Social Media Automation: How to Automate Tedious Tasks for Brands and Businesses

Social media automation can help you save time on the tedious day-to-day tasks, so you can focus on strategy and driving results. Learn how to automate your social media with these tips and tools.

How to Analyze Instagram with Claude and Metricool (+ Prompts)

When Claude is connected to Metricool, you can ask about your Instagram account in plain words and get answers built on your own data. Claude reads your posts, Reels, Stories, and competitors, then explains what changed and what to try next.

Metricool API Guide: Connect Your Tools and Automate Your Workflow

The Metricool API connects your social accounts directly to the tools you already use for reporting, scheduling, and storing assets. Instead of exporting numbers by hand or bouncing between three publishing tabs, you plug Metricool into what you’ve already got running, and the data moves on its own. What the Metricool API Can Do for […]

5 Buffer Alternatives for Social Media Managers

If you’re reading this article, there’s no need for me to explain the importance of a social media management platform. It streamlines workflows, ensures consistent content delivery, and provides the vital analytics for content creators, social media marketers and entrepreneurs. Buffer has long been a recognizable name in this space, offering a straightforward approach to […]

2026 TikTok Lead Generation Guide: Performance Benchmarks & Campaign Strategy

Find out how TikTok leads can turn your audience’s attention into business results. Discover best practices and how Metricool helps you manage it all!

Social Media Commerce: Turning Engagement Into Sales

Social media commerce is transforming how we shop. From shoppable posts to new online shopping trends, engagement now drives real sales.

How to Schedule Posts on Instagram with Claude and Metricool

If you connect Claude to Metricool, you can schedule Instagram photos, carousels, Reels, and Stories without leaving the conversation. When you share the content and say when it should go out, Claude adds it to your calendar with a link to review it in the Planner.

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