Instagram continues to evolve and the data tells the story. These key stats help marketers refine their strategy with confidence.
Instagram shopping is an Instagram tool that allows brands or stores to tag products in posts. Learn how to use this feature to boost your business sales and grow your community.
Learn what the best time to post on Instagram based on the day of the week.
TikTok has grown significantly since the very first days of the network in 2016, to one of the most-used social media platforms today. Learn about the evolution of TikTok’s network history here!
LinkedIn just launched its Creator Marketplace, a new tool that pairs brands with vetted creators based on topic, audience, and content performance. The launch could reshape how B2B brand partnerships happen on the platform.
This guide walks you through everything your brand needs to market on Instagram in 2026, including organic and paid content, posting times, Instagram SEO, and the metrics worth following. You’ll find practical tips backed by data from more than 24 million posts.
Here’s a look at the top 10 trending songs on TikTok and how you might use them for your brand’s content.
Increase your followers on Instagram naturally. Get an engaged and active follower base with these tips and tricks.
Is your brand looking to launch a Halloween ad campaign but doesn’t know where to start? Find 31 creative Halloween ad campaign and content ideas to engage your audience here!
If you want to find out this week’s trending songs on TikTok for the UK, and how to use them in your content, check out this list.
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.
Dive into Metricool’s latest Instagram Study, which analyzed more than 24.3 million posts across 375,000 accounts worldwide to examine how brands, creators and audiences are using Instagram in 2026.
The right AI for your social media work depends on what you’re trying to do. Here’s a side-by-side look at ChatGPT vs Claude for social media marketing, and how connecting Metricool’s MCP changes the workflow.
Instagram’s “Your Algorithm” gives users more control over their feed. Discover what this means for content creators and how to adjust your Reels strategy to maintain reach.
This article covers the 10 biggest Instagram trends shaping 2026, based on Metricool’s study of 24 million posts across 375,000 accounts. Across every account size, one pattern stands out: Instagram is rewarding accounts that build real relationships with a specific audience over those chasing broad reach.
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