Artificial intelligence on social media has gone from behind-the-scenes assistant to a visible part of the user experience. As we head into 2026, TikTok has expanded its suite of artificial intelligence tools to include everything from AI video filters to automated scriptwriters and “Smart Search” features. While these tools offer efficiency, many users are seeking […]
Looking for the right DM automation tools? Compare Metricool Flows, Manychat, LinkDM, CreatorFlow, and more to find your best fit.
Most social teams adopted AI faster than they wrote down any rules for using it, and that mismatch is where the avoidable mistakes tend to happen. A short written policy gives everyone the same reference for what’s allowed, what’s off-limits, and who signs off before something publishes.
Converting Instagram engagement into measurable sales often comes down to eliminating friction. Asking a follower to stop scrolling, visit your profile, click a link in your bio, search through a landing page, and manually type in a promo code introduces multiple drop-off points along the buyer journey. Setting up Instagram automated messages solves this issue […]
Discover how to automate monthly social media reports for your clients with Claude and Metricool and save yourself a day of work every month.
Do you know all the features Instagram has added over the years? Find out here!
TikTok has grown significantly since the very first days of the network in 2016, to one of the most-used social media platforms today. Learn about the evolution of TikTok’s network history here!
If you want to find out this week’s trending songs on TikTok for the UK, and how to use them in your content, check out this list.
Not every use of AI needs a label, and treating it that way quickly wears an audience out. The requirement is aimed at realistic content that could pass for real, while behind-the-scenes help like drafting or translation stays outside it.
ManyChat established itself early on as a dominant tool for Instagram and Facebook messaging workflows. However, as social media marketing has matured, many brands, agencies, and creators are actively seeking a ManyChat alternative. Increasing costs tied to subscriber list sizes, separate software subscriptions, and overly complex visual builders have pushed users to look for lighter, […]
AI is changing creative work, but is it actually replacing creative jobs? See what the data says and how freelancers can adapt to an AI-powered industry.
Spending more on a campaign doesn’t buy the same result on every platform, and the same objective can cost a fraction as much on one channel as the other. The advertisers who get more back are the ones who know which platform carries each goal more cheaply.
Metricool Flows turns comments, DMs, and story replies into automatic responses, so interest becomes a conversation while the person is still paying attention. The saved replies built into Instagram still matter for the messages that need a real person, which is why most inboxes run both.
Here’s a look at the top 10 trending songs on TikTok and how you might use them for your brand’s content.
After analyzing 628,969 paid campaigns from 44,355 advertisers across Meta and TikTok worldwide, Metricool’s 2026 Social Ads Report examines how advertisers are allocating budgets across the two platforms and how performance is shifting across awareness, consideration and conversion campaigns.
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