We analyzed 2.3 million posts and 92,000 accounts to find out what’s working on TikTok in 2026. Here’s what our study found about reach, formats, and how to grow this year.
A good social media report turns daily social media activity into a clear strategy for the future. Metricool’s report generator pulls all your data together in minutes, so you spend less time collecting info and more time making decisions.
Managing social media content isn’t just about posting. It’s about building a system. This guide breaks down how a social-first content strategy helps.
TikTok sounds move fast, and the right song can make or break your reach. Here are the trending TikTok songs in Australia this week, plus how creators are using them to stand out and how you can act on trends before they fade.
What’s really working on TikTok in 2026? We analyzed 2,314,756 posts from 92,000 accounts. Download the free study and find out what formats, habits, and strategies drive results.
Here’s a look at the top 10 trending songs on TikTok and how you might use them for your brand’s content.
A single post, viral clip, or fake screenshot can turn into a full-blown social media crisis within minutes. Learn how to create a crisis plan, manage responses across platforms, and keep your team aligned under pressure.
DMs on Threads? From now on: yes! Threads has its own inbox, fully separate from Instagram DMs. Here’s what you need to know.
How a social media manager runs her weekly social media routine in 15 mins using Claude+Metricool: analytics, drafts + scheduling in one chat.
MetriLAB AI and Metricool’s MCP share the same core technology but serve very different users and use cases. This guide breaks down the difference.
If you have spent any time in the AI space recently, you have likely heard this term. But for those focusing on engagement rates and conversion funnels, you might still be asking: what is MCP in marketing and why should I care? This guide breaks down the most effective MCPs for marketing and how you […]
Do you know all the features Instagram has added over the years? Find out here!
Discover how to automate monthly social media reports for your clients with Claude and Metricool and save yourself a day of work every month.
Competitor analysis doesn’t have to be the slow, manual task you put off until you “have time”. This guide shows how to use Claude and the Metricool MCP to keep up with it weekly and actually act on what you find.
Here’s how to find trending songs on Instagram Reels in 2025, along with this week’s top 10. Boost your video’s chances of virality.
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