Meta’s first test of ads in Threads is rolling out. Here’s where it’s being tested and the details we know so far.
Instagram, known for its visually appealing platform and focus on user-generated content, has become a valuable tool for brands looking to connect with their audience. With more than 2 billion monthly active users, Instagram provides a vibrant and engaged community for brands and businesses of any scale to leverage. Below, we’ll look at interesting Instagram […]
Collecting your Facebook data can be a hefty task if you don’t have the right tools to save time. With Metricool tyou can automate Facebook reports in one minute or less.
What Is Employee-Generated Content? Employee-generated content (EGC) is the perfect way to give your brand the extra push it needs. EGC is any form of content—such as social media posts, blogs, videos, or photos—created by company employees that highlights their workplace, culture, or experiences. Read on to learn why EGC is the game-changer you’ve been […]
With Metricool’s Instagram Hashtag Tracker, you can dive deep into the performance of your hashtags to understand what’s working and what isn’t. Learn how to use these insights to refine your strategy and achieve better, data-driven results on Instagram.
Bluesky Social, the decentralized social network backed by Jack Dorsey, is gearing up to expand its ecosystem with a new app called Flashes, which aims to redefine how users share and consume visual content online. In a digital age where creators and brands are growing increasingly frustrated with legacy social media platforms, Flashes promises a […]
In a Reddit group discussing the best TikTok alternatives, the standout response is often: none. This clearly shows your love for TikTok, even as its future in the U.S. stays uncertain for some time. After briefly going dark following a critical deadline, TikTok made its comeback. If you’re feeling lost in this ongoing TikTok saga, […]
Pinterest is an ever-changing platform with new features, capabilities, and opportunities for creators and businesses to promote their brand. Learn 5 Pinterest trends that are working in 2024.
As the TikTok saga continues in the U.S., Meta is seizing the opportunity to attract TikTok creators to its platforms, Instagram and Facebook. With its new Breakthrough Bonus program, Meta offers incentives for content creators to switch sides. Is this an opportunity you’d consider? Keep reading for all the details. What’s in Meta’s Offer? The […]
Follow this detailed guide to help your Facebook ad creation process, so you can reach all your business goals.
The U.S. government’s decision to ban CapCut, the popular video editing app owned by Chinese tech giant ByteDance, marks another chapter in its efforts to curb the influence of Chinese technology companies. This move, spurred by concerns over national security and data privacy, comes alongside the broader TikTok controversy. After several days of being unavailable, […]
Create optimized campaigns across Facebook and Instagram simultaneously with Meta ads or Metricool.
Here at Metricool, we stay curious about the social media landscape and investigate the details. How do we do this? Data. Analytics is in our DNA. With the facts in hand, we can analyze results – without bias – to guide your marketing strategies truthfully.
For our third annual multi-network study, we pushed ourselves to new limits. Nine networks, 21 million posts, endless results. What did we find?
Monitoring your competitors’ Facebook ads goes beyond just copying their strategies—it’s about understanding what works and why. By analyzing their campaigns, you can spot trends, figure out what connects with the audience, and use these insights to refine your own approach. In this article, we’ll show you how to use the Meta Ad Library to […]
Odds are that you have heard the words TikTok ban within the last few months. This is because a bill including the deadline of TikTok’s parent company known as Bytedance to pass on their power to a United States company within 9 months or experience a ban in the U.S.
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