Learn how to use Metricool to plan, schedule, and measure your digital strategy in one place. This guide covers everything from content planning to analytics, ads, and reporting.
In the first quarter of 2025, we dug into thousands of campaigns on TikTok and Meta (Facebook, Instagram, and WhatsApp). The result? The biggest social media ads study we’ve done to date, packed with real insights on how budgets are spent, what ad formats actually work, and the trends shaping social advertising right now. Spoiler: […]
Two of the world’s biggest brand names in eyewear and social media have teamed up to create one of the most innovative products we’ve seen in a while. The Ray-Ban Meta AI Glasses are here, and they’ve been the talk of the social media streets. Wearable tech has been a hypebeast’s favorite for a while, […]
As social media managers, you’re constantly juggling content calendars, engagement metrics, and the never-ending need for fresh, captivating visuals. I’m sure you already know that Metricool is the solution for the first two, but what about the visuals? Well, we don’t have our own AI image generator yet (coming soon), but I’m sure you’ve seen […]
How can you align your content with your overall marketing strategy? Content pillars. These topics organize and mobilize your content strategy to achieve your desired goals. Learn how to identify your brand’s content pillars here.
Tired of switching between tools? Metricool lets you schedule posts, track performance, and manage ads from one dashboard. Discover what Metricool is and how to use it with this guide.
If you’re not actively working with the YouTube algorithm in 2025, you’re missing out on a colossal opportunity. Forget fighting against it; our mission at Metricool is to equip you with the knowledge and tools to turn this powerful system into your greatest ally. In our 2025 Social Media Study, we analyzed over 700,000 videos […]
Your Instagram Bio is one of the most important factors on this social network. It doesn’t really matter what your account is for, whatever your do, your bio will be the first thing that your potential followers are going to see.
Wondering if Instagram notifies when you screenshot a story? Find out what happens and what your options are in this quick 2025 guide.
Wondering when is the best day and time to post on TikTok? This article uses data from over 1 million videos to help you publish with better timing.
AI on Pinterest is a hot topic. But real images get the spotlight now, thanks to new Gen AI labels for more transparency.
Metricool SmartLinks helps you guide your audience to the right content and gives you the data to improve your strategy. Learn how to use this link-in-bio tool as part of your marketing strategy.
Adobe Express – Claim your trial or discount A few months ago, we integrated Adobe Express into Metricool’s planner, you can create your designs and add them directly to the planner. Now I can finally share some great news: thanks to our partnership with Adobe, if you sign up for one of our paid plans, […]
While there’s no official way to hide all your Instagram followers, there are still ways to protect your privacy. This article shows you how to take control of your Instagram profile in 2025.
How we communicate online continues to change dramatically, which can be quite challenging for social media managers. Social media slang is a fast-moving, ever-evolving language of the internet that’s funny, punchy, and sometimes downright confusing. If you’ve ever stared at a comment wondering, “What does that even mean?” you’re not alone. You might be thinking, […]
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