Facebook Now Allows Users to Create Multiple Profiles 

26 September 2023

Facebook has finally launched the multiple-profile option. This enables users to differentiate each of their platforms for different interests, followers, groups, etc. Each profile will have a unique and specialized feed based on your chosen interests. 

This will benefit lots of users, but one that comes top of mind is those who utilize Facebook for business. Having two completely separate profiles can help with the separation of their business and personal pages. 

How Multiple Profile Option Works: 

  • Choose a username associated with up to 4 different profiles
  • Choose communities, people, groups, etc. on each profile so that you have different customized feeds on each profile
  • You can easily toggle between each profile without having to log in each time  

“Whether you’re new to Facebook or a longtime user, you may want to keep your personal and professional relationships separate, or you may want to keep one profile tied to a community you’re a part of and another profile just for friends. Creating multiple personal profiles lets you easily organize who you share with and what content you see for the various parts of your life. Think of one profile for the foodie scene you love and another one to keep up with your friends and family.”


This level of separation and privacy was created in hopes that more people would begin sharing more on Facebook like they used to. It has been found that people prefer to share content with a smaller group of followers which is why DM’s have remained more popular. 

This is a quick and easy update and think it is definitely worth trying. What are your thoughts? 

For more information on managing your Facebook pages like a pro, we highly recommend you give Metricool a try. Give the video below a watch to get started!

sophie sophie , 26 September 2023

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