Instagram Stories Now Play Spotify Song Previews
Here comes a small but handy update for creators and marketers: you can now share a Spotify song to your Instagram Story and it plays a real audio preview. No more static cards or tapping out to Spotify.
Let’s take a closer look at what’s changed and how you can make the most of it.
Instagram & Spotify are Bonding — What’s Changed?
Instagram and Spotify are coming closer together. Before this update, sharing music from Spotify to your Instagram Story was a bit of a missed opportunity:
- Your Story would show a song card with cover art
- Viewers had to tap the link, get redirected to Spotify, and only then hear the track
Now, that friction is gone.
✅ Viewers hear a short audio preview directly in your Story
✅ No need to switch apps
This update also follows Instagram’s recent move to let users share short music clips in Notes.
Why It Matters for Creators & Marketers
Let’s see how you can make the most of this small UX tweak.
1. Audio = Stronger Storytelling
As we all know: music sets the mood. Whether you’re launching a product, sharing a behind-the-scenes moment, or just curating vibes, music makes people feel something.
Now that you can embed audio previews, your Stories become more immersive with less effort.
2. Better Music Discovery = Better Engagement
If you’re a content creator or a musician (or both!), you’ve just gained a frictionless way to share new music. And for your audience? They don’t need to click away. They hear it right there and might just stick around longer.
3. Instagram Eyes TikTok’s Music Territory
TikTok dominates when it comes to music virality. Instagram’s Spotify integration is a clear move to keep up or even win back some ground.
If Instagram’s algorithm continues to prioritize Stories with audio engagement, this feature could offer early-mover advantage for creators who start using it well.
How to Add Spotify Previews to Instagram Stories
Adding a song preview from Spotify to your Instagram Story is as easy as before, just more effective:
- In Spotify, tap Share on a track
- Select Instagram Stories
- Instagram opens with the Story preloaded
- Post as usual. Your viewers now hear the preview instantly.
Pro tip: Make sure your visual matches the mood of the song to enhance emotional resonance.
Practical Ideas for Social Media Managers
- Weekly Soundtrack: Share the vibe of your week with a song that reflects your brand mood
- Product Launches: Use dramatic or upbeat tracks to tease something coming
- Partner Collabs: Share your partner brand’s favorite song as a fun intro
- Thought Leadership: Use sound to draw attention to quotes, tips, or industry insights
This feature might seem small on the surface but for someone who understands the power of sound + story, it’s a tool worth using.
That 15-second preview might be the extra spark your Stories need to stand out, connect, and convert.
So go ahead — share that track!