Mid-tier influencers are those who have a community of 50,000 to 250,000 followers on Instagram and 10,000 to 1,000,000 subscribers on the YouTube video platform.
These influencers have a somewhat smaller community than more popular influencers. However, they connect with their community easily and from the beginning.
There are two types of mid-tier influencers
Those who have started from scratch and whose influence has grown on social networks through hard work and sharing quality content.
This group includes content creators: streamers, influencers of healthy or trendy food, etc.
EXAMPLE: Mario Ortiz falls into this category, a nutritionist who has been growing with his Instagram profile by sharing valuable tips and stories for a healthy life and nutrition.
➡️ NO NATIVE
Influencers who were already famous and already had a community interested in them before they got started in social media. Through social networks they have built their own brand image.
In this group you can find actors, singers or athletes.
EXAMPLE: In this case, the singer Carmen Boza has over 50,000 followers. She uses social media to share her music and grow through her personal profile.
➡️ Are you interested in working with influencers? ⬅️
According to ‘Big Commerce’, almost 90% of marketing specialists bet on influencers because the return on investment (ROI) is comparable or even better than other marketing channels.
If you still have doubts about working with mid tier influencers, we have summarized here the advantages and disadvantages of working with them.
Mid tier influencers: pros & cons
If you are planning to work with these types of influencers, remember that they will be the image of your brand, so choose well.
These pros and cons will help you determine whether working with them will benefit your marketing strategy or not.
Pros of working with mid-tier influencers
- They have a loyal and well-segmented community
Unlike larger influencers who accumulate followers of various interests. Mid-tier influencers have a loyal and segmented community with common interests.
If, for example, they work in fitness they will be great ambassadors for the brands that are in that sector.
- They are affordable
Despite the fact that they are becoming more expensive, mid tier influencers are still affordable for companies and businesses. We recommend that you take this cost into account in your business budget.
According to FX website, an influencer with 100,000 followers, charges about $2,500 per post.
- They are easy to contact
These influencers are usually easy to contact. Either via email or through a private message, it is easy for them to respond to your proposals.
Only, if they work with agencies or representatives, will you have to pass several filters until you reach them.
Cons of working with mid tier influencers
- Lower Reach
It is a fact that if mid tier influencers have fewer followers, they will have a lower impact than other influencers with larger communities.
If you are looking for an immediate and strong impact, perhaps mid tier influencers won’t be your best choice.
- Lower commitment
These types of influencers accept almost any campaign because that will allow them to keep growing on Instagram or YouTube.
This could be a downside for your brand, because their level of commitment is lower and they might end up doing a promotion or working with one of your competitors.
Now that you know what the pros and cons are of working with mid tier influencers, it’s up to you to decide if you want to contact them or not.
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