Product Updates – November 2025

Instagram Reels – New metrics and detailed analytics during the first 15 days

We have added two new metrics for Reels: average watch time and total watch time. But that is not all.

Now you have a detailed analysis of your Reel’s critical first 15 days, and ensure every post becomes a lasting asset on your profile:

• Analyze how your Reels are performing in the first 15 days of life in detail
• Learn and identify Reel’s content that works
• Use the knowledge to build optimized Reels
• Detailed analytics are available on the Advanced plan.

Schedule with AI – Social networks and best times in prompt

New things are coming to AI scheduling. You can now tell the AI to schedule posts on whichever social networks you want and to do it at the best times for each social. All through a prompt, so you don’t have to go checking what the best times are for every network 👏🏻

Schedule with AI is available on the Advanced plan.

TikTok Business – Follower balance

We have new metrics for TikTok Business accounts, followers gained and followers lost. TikTok has been providing this data since September 29.

Other important updates

• Instagram: We have increased the number of collaborators on multimedia files from 3 to 5.
• YouTube-Planner: You can now add videos to YouTube playlists via CSV
• Smartlinks: You can now show/hide deleted or disabled items in Smartlinks analytics
• Threads-Analytics: Added Profile Views to reports and Data Studio

What features would you like to see us add next? Remember that you can always send your feedback, we really read it all, and use it to decide our next steps!