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The New Meta Threads App
Meta is releasing a new app to compete with the well-known app Twitter, called Threads. Although the launch date is today, the idea of the app under the code name, Project92 Barcelona, came to be months ago.
After Elon Musk acquired Twitter in October of 2022, many changes including Twitter’s API upcharge, and Twitter Blue, many users wondered if investing in the network was still worth it.
Instagram has created a completely new social network, where users can text using this conversation-based feature. Just as you did with Twitter, as you are signing into the new app you can choose topics you are interested in so that you will be able to see communities discussing topics you can follow along with and interact with.
What Does The Threads App Offer?
This new app will work alongside Instagram seamlessly so that you can interact with your followers. This app will offer features like status updates, auto status, a camera-centric interface, and enhanced privacy controls.
- You will be able to interact with your close friends list on Instagram.
- Easy access to private messaging.
- Status updates such as where you are, what you are doing, and your mood.
- Camera-Centric option for posting quick photos like Snapchat stories or BeReal.
- Posting for only your close friends where you can share exclusive content.
- Blocking, restrictions, and muting of certain users.
- Screenshot notifications for increased privacy.
The New Meta Threads App is said to be “where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions, and creativity with the world.”
Where Can You Download Threads?
You can download this app on the Apple Store or on Google Play Store. This app will be free and directly connected to Instagram meaning you will use your same login information.
How to create your Threads account
- Download the Threads App
- Log in with your Instagram username and password
- Create your Profile
- Decide if you want your account to be public or private
- Start following
- And start exploring!
Threads vs. Twitter
Over this past weekend, Twitter came out and said there is now a restriction on the number of tweets you will be allowed to see on a daily basis. This was widely controversial and made a lot of the users upset. This makes for a great time to release a competitor app which is exactly what Meta did.
Meta aims to make this app easier to manage, more inclusive, and more intimate. With the app being directly connected to Instagram, you will not have to start from scratch in terms of following, you will already have all of your followers from Instagram that you’ve been building for years most likely.
Opportunities for Creators and Businesses with Threads
Threads offers a separate place for real-time updates and updates. Whether you are a creator yourself or a business interested in being involved in new platforms, this gives you the opportunity to share information about yourself or your business quickly and effectively.
In regards to creators, one of the biggest ways we see new creators become extremely popular is because they are sharing more and more real-life content. With TikTok, BeReal, and of course Snapchat, this offers creators the chance to share their daily life experiences with their followers. This is another platform to gain a deeper relationship with followers.
When contemplating how businesses could utilize Threads, there are many advantages that come to mind. For one, strengthening the online relationship you have with your audience is always a plus. Threads being a way to quickly push out information regarding your business helps hinder those relationships. Posting exclusive content would be another way to utilize threads. For example, posting about a sale or special offered ASAP, updating hours for holidays, or asking for suggestions or feedback are all considerable reasons to give Threads a shot.
Deleting Threads
Before joining this platform, it is important to note that if you decide you would like to delete your Threads account, you can only do so if you also deactivate and delete you Instagram profile as well. So be sure you do your research before downloading this app as well as all other new ones that will be introduced in the future.
Another social media platform is coming at you today! Will you be downloading it?