TikTok Go: A New Way to Earn from Your Travel Content
Travel creators, this one’s for you. TikTok just launched TikTok Go, a new affiliate program designed for creators who love sharing content about travel, hotels, food, drinks, etc. Whether you’re into luxe city breaks or hidden gem cafés, TikTok Go lets you monetize your content in a new way.
Already live in the U.S., Japan, and Indonesia, TikTok Go adds another option to your monetization toolkit. Here’s how it works; and how you can start earning from your adventures.
What is TikTok Go?
TikTok Go is a monetization program that connects creators with local businesses. You create content featuring these businesses with a location tag, and when viewers book through a link in your TikTo video, you earn a commission.
Think of it as getting paid to showcase the destinations, hotels, and restaurants you love, while helping your audience discover them too.
TikTok hasn’t made any official announcements about this new feature yet, but let’s take a look at what creators already in the program have shared.
@thelifeofamaya.mov so no one was gonna tell me!?!? I’m going to explore in it a bit more but had to let someone know 😂 also please excuse my linty face #tiktokgo #creatorsearchinsights #tiktoktips #travelcreator #travelcontentcreator #traveltiktok ♬ original sound – amaya 🫧🩰👩🏽💻
Requirements to Join
Before you start packing your bags, there’s a little catch: TikTok Go is currently invite-only. First, you’ll need to meet the basic requirements, and then get your official ticket into the club.
- Be at least 18 years old
- Have at least 1,000 followers
- No violations of TikTok’s community guidelines
If that’s you, you’re good to go.
How Do I Start with TikTok Go?
Here are the steps you’ll need to follow:
- Go to your TikTok profile
- Open the Monetization section
- Scroll down to ‘TikTok Go’
- This takes you to TikTok Studio → ‘Collaborations for You’
From here, you’ll find tasks that match your preferences.
What You Can Get
- Better rewards: Earn fixed commissions for creating content and completing tasks
- Exclusive perks & offers: Access sponsored perks, vouchers, and more
- Simple workflow: Accept and manage tasks with ease
How to Complete a TikTok Go Task
🌍Step 1: Set your preferences: Choose your preferred city, content categories (hotel, travel, food & drinks, leisure, beauty), and collaboration dates.
🌍Step 2: Apply for collaborations: Browse available tasks and apply within the deadline.
🌍Step 3: Submit and get rewarded: Post videos that meet the merchant’s request. Once approved, you’ll receive your perks or commissions.
How Much Can I Earn?
Each location offers a different commission rate, typically ranging from $7 to $48.
Example: If you create a video for a local boutique hotel that pays $25 per booking, and 10 people book through your link, that’s $250 from a single video. Scale that with multiple locations or recurring content, and your earnings can grow fast.
What Happens if I’m Not Invited?
You’ll need to wait until TikTok knocks on your door and offers you an invite, but here’s a workaround tip from creator Saltyvagabonds:
- Post at least three times (mix of photo carousels and long-form videos) using location tags
- Leave reviews for each location by clicking the tag on your post
- Watch for the TikTok Go banner to appear inside your Creator Tools dashboard
- Tap ‘Explore More’ under the TikTok Go section and follow the setup steps
This isn’t a guarantee, but it might boost your chances.
Tips to Make the Most of TikTok Go
Whether you specialize in a specific travel niche or live in a beautiful location, TikTok Go can help you position yourself as the go-to creator in your area. Here’s how to maximize it:
- Own your niche: Pick a clear focus. Whether it’s luxury hotels, hidden street food gems, adventure tours, or beach getaways. The more specific, the easier it is for brands and local businesses to find you.
- Leverage your location: If you’re based in Santa Monica and love luxury travel, partner with nearby high-end hotels or resorts. Create cinematic videos that highlight their best features and link directly to booking pages.
- Use location tags wisely: Always add the location tag in your TikTok Go content. It not only boosts local discoverability but also signals to the algorithm that your video is relevant to viewers in that area.
- Plan seasonal campaigns: Highlight special events, seasonal offers, or trending travel spots in your area to ride the wave of current interest.
- Engage with your local audience: Reply to comments, share behind-the-scenes stories, and tag other local businesses to create a network effect.
Pro tip: By consistently posting location-tagged, niche-focused content, you can grow a loyal local following and boost your engagement, making you more attractive to high-paying collaborations.
TikTok Go isn’t just another monetization feature. It’s your chance to turn your passion for travel and lifestyle into a real income stream. So, if your camera roll is full of sunsets, street food, and skyline views, it’s time to turn them into cash.
Curious about more ways to monetize TikTok in 2025? Check out our guide for some hidden gems.
