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How to View Your Top-Performing Posts With Metricool
Social media analytics and metrics help us as social media marketers keep improving and tweaking our social media strategies based on the performance of our posts. This is a great way to measure what kind of content your target audience prefers and which content on each platform does best.
Viewing your top-performing posts is extremely important for this. Metricool provides you with extensive data that shows you your top-performing posts on each platform you have connected to our tool.
What Makes for a Top-Perfoming Post?
Before we let you in on how to find your top-performing posts, we must first explain what characteristics or metrics measure a top post.
As we know there are different algorithms, posting styles, audiences, and more on each platform so a successful post on one platform may not perform as well on another. So what kind of metrics determine whether a post is one of your top performers? Here are some key metrics that have to do with the overall performance of your post.
Likes
This one is probably the most obvious, but receiving likes is a great way to tell simply whether or not your audience ‘liked’ your content.
Liking is an easy way for your audience to engage with your content and register in the algorithm to continue showing your content to these users.
Comments
This is another piece of engagement that matters when it comes to calculating your top posts. Commenting takes a bit more effort from your audience so this is a great sign to tell whether or not your audience enjoyed your content.
This is also a great way to tell if your post’s text or caption has some thought-provoking information or a well-thought-out CTA.
Shares
The amount of shares your content receives is a great way to tell if you provided your audience with valuable enough content that they felt the urge to share it with their own followers.
When you think about why people share content with each other it’s because we can relate in a way that reminds us of a friend. Shareable content will allow users to better resonate and connect with your brand.
Impressions
This is a good metric to track because impressions are the number of times your post was seen. This includes if one user views your content more than once. Impressions are calculated by tracking the total number of times your content was displayed across a platform, like in the user’s feed or search results.
Link Clicks
If you included a link inside of your post, this tells you how many people visited your link. Tracking specific traffic can help you understand how many people used the link in your post.
CTR is also important to analyze because you can see which content, posts, or links users gravitate more towards.
Reach
One of our ultimate goals as social media marketers is to grow our network so a great sign of whether your post performed well is if it received higher reach. This means that the algorithm prioritized pushing your content out to more users since it was well received by your initial audience.
View Your Top-Performing Posts on Metricool
Okay, so now we know the importance of analyzing your top-performing social posts and what to look for, let’s discover where to find them using the one and only Metricool.
First, register for a Metricool account if you have not already!Â
To view your top posts you will locate the specific platform you want and click on analytics. Then scroll down to ‘List of Posts‘.
5 Top Performing Posts
Below we want to explore our top posts within the last 3 months and explain why these posts performed well.
Top Post 1
This post is our first top post within the last 3 months. This post performed very well because not only do polls tend to do well on LinkedIn, but it was also a very timely and relevant question. As a new year approaches, social networks change as well and as experts in social media, we wanted to open up a thought-provoking question about which platform will dominate. We also incorporated an effective CTA at the end.
Top Post 2
Our second top post was also a LinkedIn poll. This post performed well because this posting style is often very successful on this platform. The beginning of the post hooked the audience in and then the very timely and relevant question urged our followers to answer and participate.
Top Post 3
The third top post was another LinkedIn post, but this time it was an overview accompanied by a link to our 2023 Social Media Study. This post did well because it was extremely valuable and ich in information. Adding a link on LinkedIn also helps increase the amount of information you can offer your audience.
Top Post 4
Our 4th top post was also a LinkedIn post. This post performed well because we offered very valuable information to our niche followers. As social media marketers, new ideas can be hard to come up with each and every day and this post offered several ideas and inspiration to get out of that creative block.
Top Post 5
🚀 This is the provisional ranking of the film fans 🎥 and professionals who are discussing the event#Berlinale2024 pic.twitter.com/F25tWvtSrV
— Metricool EN ∞ (@Metricool) February 17, 2024
The 5th top post was a post on Twitter or X. This post performed extremely well because it was very timely and relevant information. This was a reply tweet to a very public conversation regarding the Berlinale 2024.
This in-depth information has the power to take your social media success to new heights. What are you waiting for? Register for Metricool today and start analyzing!