How to Generate Social Media Content with AI

As every good marketer knows, consistently posting engaging content and actively engaging with your audience is key to growing on social media. However, generating a steady stream of compelling posts across multiple platforms can quickly become overwhelming, especially for busy marketers and small business owners. 

Fortunately, the rise of AI-powered social media post generators has revolutionized content strategy. By leveraging the power of artificial intelligence, marketers can now streamline the content creation workflow, maintain a cohesive brand voice, and deliver personalized, high-performing posts to their target audiences. 

In this guide, we’ll explore the key benefits of using an AI social media post generator and provide practical examples of effective prompts to help you get started on optimizing your social media content strategy.

Benefits of Using an AI Social Media Post Generator

Social media has become an essential part of any successful marketing strategy, but creating a steady stream of engaging, on-brand content can be a time-consuming and challenging task. Fortunately, the rise of AI-powered social media post generators has provided marketers and content creators with a powerful tool to streamline this process and unlock a range of benefits. 

Here are some of the key advantages of social media content generation:

• Increased Efficiency and Time Savings: AI-powered post generators can create high-quality social media content much faster than manual methods. This allows marketers and content creators to be more productive and focus on other important tasks like strategy.
• Consistent Brand Voice and Messaging: By providing detailed parameters around brand tone, style, and messaging, AI tools can generate posts that maintain a cohesive brand identity across all social channels. This ensures a consistent experience for followers.
• Personalized and Engaging Content: AI systems can analyze audience data and preferences to tailor post content, captions, hashtags, and visuals that resonate better with the target demographic. This leads to higher engagement rates.
• Automated Scheduling and Publishing: Many AI post generators integrate with social media management platforms, allowing users to easily schedule and publish content in advance. This streamlines the entire content workflow.
• Continuous Content Generation: Some AI tools can automatically generate new social media posts on a regular cadence, ensuring a brand maintains an active and consistent presence without manual effort. This is especially beneficial for small businesses and solopreneurs.

AI assistants can put themselves in the shoes of a social media manager and generate copy based on your instructions. This allows you to avoid staring at a blank page and quickly produce the content you need for each network.

Effective Social Media Content Generator Prompts – Examples 

Crafting compelling social media copy can be a time-consuming task, but AI-powered content generators can help streamline the process. By providing clear, specific prompts, you can leverage AI to quickly generate high-quality, engaging posts tailored to your brand voice and target platforms. 

Here are some examples of effective AI social media post generator prompts:

Announcing a Product Launch

“Write a Facebook post announcing our new [product name], with a call-to-action encouraging users to learn more and a relevant product hashtag.”

Specifying the goal of the post (announcing a product launch), including a CTA, and providing relevant hashtags helps the AI generate copy that drives the desired action and aligns with your brand messaging. The AI can incorporate your product name and customize the copy to your brand voice.

Sharing a Link

“Write a 280-character caption for an Instagram post about this link on how to do SEO on TikTok, using an informative, educational tone.”

Providing a link is useful when you find interesting content to share, but lack the time to craft copy for it. The AI can generate an Instagram-optimized caption based on the link content, as long as you specify the desired tone and character limit. This allows you to quickly share valuable information with your audience, which is particularly helpful for news or fast-paced information.

Creating a Step-by-Step Guide

“Write a thread with 7 tweets explaining how to prepare a pizza for beginners, with each tweet covering a step in the process.”

Breaking down longer content into shorter, bite-sized sections for platforms like Threads or X (Twitter) makes it more digestible for users. Providing the AI with the topic, number of tweets, and step-by-step format helps ensure each section of text makes sense and flows logically. This can be an effective way to share tutorials or guides.

Adapting Content

“Adapt this successful Facebook post about our company culture for LinkedIn, adjusting the tone to be more professional and the length to fit LinkedIn’s character limit.”

Repurposing your most popular and engaging social media posts for other platforms can save time and reach new audiences. Providing the AI with an existing post and specifying the target platform (LinkedIn), tone (professional), and length requirements allows it to adapt the content to better suit that audience. This can help you maintain a consistent brand voice across multiple channels.

Metricool AI Social Media Assistant

Metricool’s AI social media assistant is the latest evolution of social media content generator. As your intelligent partner in crime, it’s here to help you create engaging content and streamline your social media management.

Here’s how to generate social media content with Metricool: 

1. Head to the Metricool planner and click “Create new post”
2. Choose the social networks where you want to schedule content
3. Within the scheduler, click on the robot icon (🤖)
4. In the “AI text generator” window, explain what you want to write about in detail
5. Select a tone from options (formal, informal, funny, etc.)
6. Choose the length of the text (short, medium, or long) and click “Generate Copy”
7. Metricool will provide 1 high-quality generated post with shortcuts to refine it to your brand’s tone and audience. 

The AI social media assistant is available on all Metricool plans, including the free plan, with varying credit allowances per month.

Other AI Content Generation Tools

ChatGPT

ChatGPT (Generative Pre-trained Transformer) is essentially a chatbot developed that enables users to receive natural conversations based on a prompt. It was created by Open AI, an Artificial Intelligence research and development company.

This company has developed basic principles and protocols that can be adopted by anyone creating their own AI. ChatGPT can give you a variety of content including articles, social media posts, essays, code, and emails. For example, you can input a very long hiring email and ChatGPT will output all of the important information so you do not have to read the whole thing. Others just have fun with it and ask ChatGPT to tell them a joke , or a fun fact:

As this image shows, ChatGPT doesn’t get everything right. “Fun” is subjective, even for humans, so you won’t always get what you’re looking for with this kind of request. As always with AI, its important to adapt the output you get from ChatGPT to make sure its fit for your purpose and audience.

If I wanted to use the above example for a fun social media post, I would repackage the information with modern references. E.g. “So it turns out the Ancient Romans loved fast food as much as we do today. While they didn’t have Uber Eats and DoorDash, they had “thermopolia”, where they’d stop for a quick bite”.

*Top tip* Why not ask ChatGPT to give you this info in different formats, like shorter bullet points for a thread for X or Instagram carousel slides?

ClickUp

ClickUp is a cloud-based AI tool that assists you with collaboration and project management. This tool can help you delegate and assign tasks efficiently while tracking your progress. This tool was developed to increase organization in businesses big and small. ClickUp’s features include A task section, a document section, a place to organize your goals, and a chat section to communicate with your team. An automated operation like this improves the level of productivity, reliability, and increased performance.

Midjourney

Midjourney is an independent research lab that specializes in generating graphics. If you have any idea but lack the artistic skill or knowledge to make it a reality. Midjouney can create a usable and professional-looking graphic for you with just an idea. Midjouney is an AI tool that can convert a simple idea in natural language into images using both machine learning and diffusion, which is when the AI tool takes into account all the surrounding data and algorithms of the given topic or prompt.

Canva

Canva offers an AI tool known as Magic Design where users can upload an image, and select a design, and this tool will generate a curated selection of options to choose from. Staring at the Canva homepage can be daunting and getting started with the initial idea can be the hardest part, which is where their Magic Design Tool comes into play. After the design is generated you will be able to edit it any way you need from size, to file type, etc.

Metricool has a very helpful integration with Canva as well. The integration of these two tools will allow you to increase the efficiency of your social media management. Wasting time figuring out where you saved your Canva design to scheduling on Metricool will be something from the past. 

To sum it all up

I’m sure you’ll now agree that there are many great AI tools that you can use for Social Media content creation, and many of them like Canva and and Adobe Express are already integrated with Metricool! So give them a try and don’t forget to come back and boast about your great results in the comments!

Kalum , 30 January 2025