How to Generate Social Media Content with AI

Admit it, you treated AI as an enemy when it first appeared didn’t you? Don’t worry, you weren’t alone, but if you’re reading this, you’re now well on your way to fully embracing its power. For social media managers and business owners, knowing how to generate social media content with AI is a priority in 2025. 

Using AI to help you create social media content will help you save time, maintain a consistent brand voice, and post seamlessly on multiple platforms. However, this is only if you use it correctly. 

This guide will teach you how AI will help you create social media content, from captions to content repurposing, and the different ways you can use it to optimize your strategy.

Why Use AI to Create Social Media Content?

Here are some of the key advantages of social media content generation:

• Increased Efficiency and Time Savings: AI-powered post generators can create high-quality social media content much faster than manual methods. This allows marketers and content creators to be more productive and focus on other important tasks like strategy and networking.
• Consistent Brand Voice and Messaging: When you provide detailed parameters around brand tone, style, and messaging, AI tools can generate posts that maintain a cohesive brand identity across all social channels. This ensures a consistent experience for your followers.
• Personalized and Engaging Content: AI systems can analyze audience data and preferences to tailor post content, captions, hashtags, and visuals that resonate better with the target demographic. This will get you higher engagement rates.
• Automated Scheduling and Publishing: AI post generators like Metricool’s integrate with social media management platforms, allowing you to easily schedule and publish content in advance.
• Continuous Content Generation: AI tools can automatically generate new social media posts on a regular cadence, ensuring a brand maintains an active and consistent presence without manual effort. This is especially beneficial for small businesses, entrepreneurs, and solo social media managers.

3 Ways You Can Create Social Media Content with AI

1. Text-Based Content

• Captions and Descriptions:
  • AI can generate engaging and witty captions for your photos and videos, tailored to specific platforms and audiences. Check out how I used Metricool’s AI Assistant (more on that later…) to do that:

• You can also create detailed product descriptions or summaries for shared links.

• Social Media Posts:
  • If you’re especially busy or lacking creativity, you can can produce entire social media posts, including text, hashtags, and emojis, with AI, like I did here:
  • This can help overcome writer’s block and maintain a consistent posting schedule.
• Hashtag Generation:
  • AI can suggest relevant and trending hashtags to increase visibility

Use the buttons below to try our hashtag generator mini-tools free and instantly.

• Content Repurposing:
  • AI tools like Metricool’s can adapt existing content, such as blog posts or articles, into social media-friendly formats. 

2. Visual Content

• Image Generation:
  • Use AI image generators can create unique and eye-catching visuals, from abstract art to realistic photos. Recently, OpenAI, Creators of ChatGPT made 4o image generation available to users. This technology allows you to create high quality, complex art with effects like anime or voxel. In the short time since it’s launch, social media creators have been getting creative, recreating classic memes in different styles. Check out these examples, you can guess the prompts that were used to make them:

• Video Creation and Editing:
  • Need a Youtube helper? AI can assist in video editing, generating subtitles, adding effects, and even creating short videos from text prompts. Tools like Synthesia allow you to creat AI videos for Youtube for free.
  • What if you’re not camera-shy (congratulations!), and have no problem featuring in videos, but struggle with creating optimized captions? Well, AI helps with that too! Check out the caption I made for a Youtube video with Metricool’s  AI

• Graphic Design:
  • AI tools can also help design social media graphics, such as infographics, banners, and promotional materials.

3. Interactive Content

Polls and Quizzes:

• As well as coming up with inspirational ideas, AI can generate engaging poll and quiz questions to boost audience interaction, like I did here:
• Chatbots:
  • AI-powered chatbots can provide customer support, answer questions, and engage with followers in real-time.

Watch the video below for more tools and the ways you can use them:

Metricool AI Social Media Assistant

Metricool’s AI social media assistant is FREE with all accounts, with additional features for premium users. As your intelligent partner in crime, it’s here to help you create engaging content and streamline your social media management.

How to create social media content with Metricool’s AI Assistant

Here’s how to generate social media content with Metricool: 

1. Head to the Metricool planner and click “Create new post”
2. Choose the social networks where you want to schedule content
3. Within the scheduler, click on the robot icon (🤖)
4. In the “AI text generator” window, explain what you want to write about in detail
5. Select a tone from options (formal, informal, funny, etc.)
6. Choose the language and select “Generate text”
7. Metricool will provide 1 high-quality generated post with shortcuts to refine it to your brand’s tone and audience. 

2 Golden Rules When Creating Content with AI

1. Add as much detail as possible

Think of the people you know who hate AI (yes, they’re still out there). What’s their main complaint? “It always gives me generic, cliched content”. Sounds familiar, right? While it’s true that AI is still developing, it’s capable of producing great content, as long as you give clear, detailed instructions. Good prompting is the key to creating great social media content with AI. So don’t be like the people mentioned above, read our social media prompt guide below to take full advantage of AI.

2. Don’t Just Accept the First Result

Another mistake many people make when using AI is blindly accepting the first response they receive. Again, don’t be like them. One of the beauties of AI is that it doesn’t get offended when you ask it to redo something, unlike (some) people. So if you’re not happy with the initial result, don’t be shy, redo the prompt, maybe with more details, and see if it improves. The more context you give, the better your results.

With Metricool’s AI Assistant, you don’t need to redo your prompts as we have included preset revision options that you can select including:

• Translation
• CTA
• Hashtags
• Change length of text
• Structure changes

Look at how I used the “Shorten text” option to make this post more suitable for X, as the initial result was too long:

Kalum , 27 March 2025