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Anniston Ward
PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.
Author's posts
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- Social Media Studies
Super Bowl LIX Social Media Analysis: The New Way Brands Are Advertising
Following the 59th Super Bowl, Metricool analyzed top brand commercials and their social media engagement. This year's approaches highlighted the importance of influencer marketing and nostalgia for cross-generational appeal.Read more -
- Email marketing
Best Marketing Newsletters to Sign Up For in 2025
Newsletters are a resource that contain invaluable information to help us stay up to date in our industries. Here are 7 free social media and marketing newsletters that you should subscribe to with the latest news, advice, and updates of the industry.Read more -
- Newsroom
LinkedIn and Pinterest Soars as TikTok Continues to Dominate: Key Trends from Metricool’s 2025 Social Media Benchmark Report
New insights reveal how video-first platforms, shifting algorithms, and evolving user demographics are reshaping social media strategies for 2025 and beyond MADRID, ES, January 30, 2025 – Metricool, a global social media management platform, today published its 2025 Social Media Report, in collaboration with Statista. The report, analyzing over 1 million social media accounts and […]Read more -
- MasterClass
[FREE Masterclass] 2025 Social Media Study Presentation: Data-Driven Insights for the Year Ahead
Here at Metricool, we stay curious about the social media landscape and investigate the details. How do we do this? Data. Analytics is in our DNA. With the facts in hand, we can analyze results – without bias – to guide your marketing strategies truthfully.For our third annual multi-network study, we pushed ourselves to new limits. Nine networks, 21 million posts, endless results. What did we find?Read more -
- Social Media
6 Hootsuite Alternatives in 2025 (FREE Platform Offers)
If you're looking to find an alternative social media platform to Hootsuite, here are 5 platforms, offering free or affordable plans, to centralize your tasks in one place.Read more -
- Online advertising
- TikTok
The Essential 2025 TikTok Advertising Guide for Businesses and Creators
TikTok offers a variety of advertising formats, placements, and objectives for brands to maximize their exposure and engagement on the network. This essential guide walks you through every part of TikTok ads to build a successful advertising strategy.Read more -
- YouTube
YouTube Tutorial for Beginners
We all have to start somewhere. Don't walk into YouTube blind, and follow this tutorial for beginners. Create your channel with confidence!Read more -
- Content Marketing
2025 Keyword Research Guide for SEO
Discover why keyword research is essential for your SEO and online success. A complete guide on how to conduct effective keyword research.Read more -
- YouTube
YouTube Marketing in 2025
Take your first steps on YouTube without hesitation. Follow this guide to carry out your YouTube marketing strategy step by step.Read more -
- TikTok
TikTok Shop Tutorial 2025
Have you bought a product on TikTok yet? TikTok Shop is the networks new e-commerce platform, allowing for easy buying and selling directly through the app.Read more -
Instagram Stories Tips and Tricks for 2025
Instagram Stories are a unique way to stay connected with your community. The platform continues to innovate this feature to spark creativity and engagement. Here are 7 Instagram tips and tricks to use in 2025.Read more -
Pinterest Affiliate Marketing Guide 2025
Pinterest affiliate marketing allows affiliates to promote their products and share their links via pins and boards. Learn how it works here!Read more