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Whether you’re a Pinterest enthusiast, a content creator, own an online shop, or are just starting to dabble with this social network, there is a place for everyone on this platform to share valuable content. With over 460 million monthly active users, this social network and search engine can help businesses and brands boost their visibility and awareness.
What if I told you there are easy ways to monetize your Pinterest account and make cold hard cash from the network?
Follow this guide for some insight and tips on how to make money on Pinterest for beginners. Find your place on the network, boost your content, and get paid while doing it!
First Steps before Making Money on Pinterest
If you are new to this platform, then you may not be aware of all the account options, and ways to optimize your account to become more visible, and grow your business.
While you are setting up your Pinterest account, you want to make sure the information reflects your brands image, and voice. We also recommend creating a Business account, so that you can unlock certain features such as analytics, creator resources, and allow you to connect to other apps.
Next, you want to make sure your profile is SEO friendly. Pinterest SEO is the process of optimizng your account, to increase more organic traffic and reach your target audience.
Similar to Google, TikTok, and YouTube, Pinterest is another major search engine. This allows businesses to position their website, blog, shop, and account, by supplying content that provides solutions to your clients pain points.
To optimize your profile, add keywords into your description, pins, and boards. This will help your content become more searchable. Staying consistent on this app is also key, so make sure you have a regular posting frequency, and your content is of high quality.
And another important element of this, is to analyze your content’s performance. One way you can see which strategies are working best is by using Metricool. This allows you to easily schedule content to stay consistent, and then keep track of your analytics.
Pinterest Monetization Overview
Now, you need to be familiar with how payments and revenue-sharing work on this platform. Depending on your industry and role, there are a few different avenues you can go down to make money.
eCommerce and online businesses can set their stores up for success by selling their products directly through the platform, influencers can collaborate with brands to earn money, brands can run ads, and anyone can step into affiliate marketing.
Pinterest has also created a few programs on its own, such as the Pinterest Creator Fund, and the Pinterest Creator Rewards, to encourage creators to continue sharing their content on the network.
These are some of the monetization options available on Pinterest. But don’t worry, we will break down each one and explain it in depth. Ready to learn how to make money on Pinterest for beginners?
4 Ways to Make Money on Pinterest for Beginners
We are finally ready to get to the fun part. Making money on Pinterest!
Connect your eCommerce shop
Boost your online store by pinning your product pages, or selling your products directly through the network. The first option is to link your website to your product pins, to drive traffic. You can do this when creating your pin by selecting the Tag products option. Here you can add a product title and the product URL.
The second option is only available for select users, but allows for in-app checkout. In order to qualify for this, you need to meet the following criteria:
- Have a business connected to Shopify that has a U.S. billing address
- Store only has Shopify feeds
- Accepts returns in store
- Accurate email address
- Surpasses monthly checkout conversion threshold
- Meets the Merchant guidelines
If you are eligible for this feature, you can select the Buy buttom to appear in your pins. When a user clicks on this, they will be able to choose their size or color, and then checkout directly in the app.
Try affiliate marketing
Another option is to tap into affiliate marketing. This allows you to connect any affiliate links to earn a commission on sales, when Pinterest users make a purchase from your link. You can also direct users to content about your affiliation, such as in a blog post or video.
Try creating boards specific to your affiliations, so they are organized and easy for users to find. You also want to make sure you are authentic, and create high-quality content. This will allow you to build a reputable account.
Drive traffic to your blog or website
Just as you can position your website on Google, you can include Pinterest into your strategy. By including trending keywords, accurate descriptions, and searchable titles, you can boost website traffic through Pinterest.
You can use Rich pins to automatically sync information from your website. These pins also update any changes you make on the original site.
Try using Pinterest Trends to see what people are searching for, and how to best find your target audience.
Collaborate with brands
Another way to make money on Pinterest is to work with brands and include sponsored content. Thankfully, Pinterest makes it easier to connect influencers and brands, with their paid partnership tool.
In order to this, you need to create an Idea Pin. On the Finishing touches screen, click on Advanced settings. Turn on the Add paid partnership label, and then choose Add a brand partner.
Search for the brand you want to tag, and add the brand. You will see an Approval needed message, which will send a request to the brand. Click Publish and your content will be live and your request sent. If the brand approves the partnership, their name will appear the content.
These are a few easy and simple ways of how to make money on Pinterest for beginners, and to boost your Pinterest account. Want to learn more about Pinterest marketing and ways to include this network in your strategy? Read the guide below!