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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

- Online advertising
- YouTube
2025 YouTube Ads Strategy Guide
How can you advertise on YouTube? Learn how to use Google Ads and Metricool to implement your YouTube ads strategy and win conversions through your videos.
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- Threads
2025 Threads Marketing Guide for Businesses and Creators
Threads is a unique social media platform, that combines the nostalgia of “old Twitter” with Meta’s clean branding. Learn how to market your brand on this network to foster a community and grow brand awareness.
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- Content Marketing
- Dictionary
2025 Guide to Inbound Marketing
What's wrong with your Inbounce Marketing strategy? Something is not working and you don't know what it is. We analyze the most frequent Inbounce Marketing mistakes.
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- YouTube
2025 Guide to YouTube Shopping
Learn all about YouTube Shopping, a feature that allows creators and users to sell their products or promote products from other brands.
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- TikTok
TikTok Content Strategy Guide 2025
How can you create a TikTok content strategy? Follow this guide to build the foundations for what content you publish on the app to improve your marketing strategies.
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- YouTube
YouTube Affiliate Marketing Guide 2025
So you're here to learn more about affiliate marketing on YouTube. Learn how affiliate marketing works on this platform, and how to get started.
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- Facebook
Facebook Stories Guide for Your Content Strategy
Facebook Stories are similar to Instagram Stories. We’ve prepared a short guide to teach you all about them so you can start using them in your marketing strategy.
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- Influencer Marketing
Affiliate Marketing Guide 2025
Affiliate marketing is a great way to partner with brands, for a low investment and high payout. Learn how affiliate marketing works in 2023, and some programs to look out for.
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- Analytics
- Metricool
How to Create Customized Social Media Reports
Building social media reports is the best way to keep track of your evolution in your social media strategy... whether you are presenting analytics to your, team, clients, or your boss you need to measure your progress. Keep reading this article to know all about social media reports.
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- Content Marketing
- Social Media
CapCut Video Editing Tutorial
CapCut, a free video editing tool, is a creator, social media manager, or marketers ally in short-form video editing for social media platforms. Learn its functions, features, and tools here.
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- Twitter
Tools and Best Practices to Manage an X (Twitter) Account
Are you looking for a tool to manage your X account(s) in one place? This guide is an essential resource for finding the right tools and incorporating the right strategies for maximizing results.
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- Social Media
From Brat to Demure to Defying Gravity: An Analysis of 2024’s Viral Memes, Songs, and Hashtags
From TikTok’s addictive memes and viral earworms to Instagram’s trendsetting aesthetics, discover the social media phenomena that ruled 2024. We’ll dive into how these internet moments reshaped cultural conversations and influenced the marketing roadmap for 2025.
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