7 Black Friday Social Media Posts Ideas Any Business Can Use In 2024
As Black Friday approaches, businesses across the globe are gearing up for one of the year’s biggest shopping events.
Everything has to be ready: website hosting, email marketing strategy, customer support, and your Black Friday social media campaign should be too.
In 2023, U.S. consumers spent almost $10 billion shopping online on Black Friday; with the addition of in-store spending, U.S. retail revenue exceeds $20 billion. Additionally, Mastercard reported an 8.5% increase in online Black Friday sales.
For brands, Black Friday marks the beginning of a crucial holiday sales period, creating opportunities to capture attention and drive revenue through creative social media strategies.
And it’s not just the U.S. where Black Friday fever takes over—social media platforms are key drivers worldwide, with platforms like Instagram, Pinterest, and TikTok setting the stage for exclusive product reveals, time-sensitive promotions, and behind-the-scenes content.
What’s the secret to successful Black Friday social media campaigns?
It’s all about understanding your audience and meeting them where they scroll. With shoppers looking for gift inspiration, flash sales, and shareable content, brands have a chance to reach new audiences and generate sales by hopping to this worldwide event with the right content.
To make it easier for you to create a Black Friday social media campaign, we’ve put together a list of Black Friday social media post ideas that will inspire you and help you boost engagement and drive sales during this high-stakes weekend.
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1. Elgato Used Partnerships To Boost Black Friday Social Media Engagement
Elgato is a leader in audiovisual technology for content creators, they specialize in tools designed for live streaming and video creation, catering to everyone from beginners to high-profile creators.
Despite having over 1.2M followers on X/Twitter, during its 2022 Black Friday social media campaign, Elgato collaborated with influencers and content creators to reach broader audiences and also generate authentic connections, which are usually harder to build when you’re a brand.
This strategy leverages the genuine connections that these personalities have with their followers—especially effective for products they already use, ensuring promotions feel organic.
By partnering with influencers who align with their products, Elgato demonstrates a key insight: the right collaborators can make branded promotions feel authentic, increasing engagement and trust. This approach highlights the importance of brand alignment and authenticity when working with social media influencers.
2. Lululemon’s Subtle Black Friday Social Media Strategy
In a unique approach to Black Friday social media promotions, Lululemon used a casual product walkthrough on TikTok to showcase sale items without emphasizing discounts or pushing a hard call-to-action. The video simply highlighted various products, allowing viewers to explore their favorite items naturally.
This style is versatile and effective, as brands can spotlight bestsellers or draw attention to lesser-known items. The subtle approach keeps the content engaging and authentic, resonating well with audiences who prefer discovering deals without a sales-heavy pitch.
3. Keep It Simple: KFC’s Straightforward Black Friday Facebook Post
KFC’s Black Friday post on Facebook kept things straightforward: “50% more free” chicken with all Mega Meals, adding playful Black Friday references. When you have a strong deal, sometimes simplicity works best—no complex graphics or CTA overload needed.
A simple post like this can gain even more traction with a small ad budget. By boosting the post, you could attract new audiences who might otherwise miss the offer because they don’t follow your account yet. If you’re considering allocating a budget for this, make sure to set up tracking tools to measure the post’s impact accurately and adjust your strategy accordingly in future campaigns.
4. Ruggable Reply-to-User Format for TikTok
Ruggable’s TikTok for Black Friday takes advantage of a reply-to-user format, grabbing immediate attention. This format not only pulls in the viewer with the floating question but also signals that Ruggable is a brand that listens and engages—a compelling draw for anyone who might have similar questions.
The video itself is short and impactful, using three simple elements to deliver the message:
1. Products in Action: The video shows Ruggable products in real-life settings, giving viewers an authentic look at what’s on sale.
2. Clear Sale Banner: A prominent banner announcing the Black Friday sale is placed front and center, so there’s no ambiguity about the offer.
3. Humorous Reaction: The floating head reacting to the video adds a fun, relatable element that resonates with the casual tone of TikTok.
The entire message lands in just 6 seconds, making it easy to digest and repeat.
Any brand can replicate this approach by asking a friend or team member to comment if they need a “question” for the video—proving that with creativity, anyone can create an engaging, on-brand post.
5. Gym Plus Coffee Used TikTok Trends To Tease Their Black Friday Deals
The apparel brand Gym Plus Coffee made a clever move on TikTok by jumping onto a trending sound, “Benjamins Deli” by JRitt, which was used in over 662K videos at the time. By replicating the format of this popular trend and putting their own spin on it, they framed it around their upcoming Black Friday sale, generating excitement and urgency.
Their caption set the tone for early access to deals, creating a countdown effect that built anticipation in the weeks before Black Friday. This approach is perfect for capturing attention early, especially in a fast-moving platform like TikTok. By associating with a viral trend, they boosted visibility and aligned their brand with relevant, trending content.
As a result, the post got over 3x the engagement compared to their usual content.
6. ASOS’s Strategy To Build Hype And Anticipation
ASOS’s Reel for Black Friday takes a subtle but effective approach to sparking curiosity. The video features a sequence of people gazing skyward with surprise, occasionally interrupted by text that reads “our biggest sale of the year.” Here’s why this type of post works:
- Creates Suspense and Curiosity: The teaser format builds hype around the sale without revealing details, prompting viewers to keep an eye out for updates.
- Acts as a Reminder: For those considering ASOS for upcoming purchases, this reel serves as a helpful nudge to watch for deals.
To amplify the effect, brands could also follow up by sending a DM to users who interacted with the post, encouraging them to stay tuned for the sale. This extra step personalizes the experience, reminding engaged users and potentially driving more interest and sales.
7. The Anti-Black Friday Social Media Campaign
REI’s Instagram post with the caption, “Our doors are closed today, but our minds are open. Let’s reflect on how we can make outdoor culture more welcoming for everyone, everywhere,” is a powerful example of a values-driven Black Friday campaign. Using the hashtag #OptOutside, REI encourages followers to prioritize experiences and reflection over consumerism, reinforcing its commitment to environmental and community-centric values.
This “Opt Out” messaging is a common strategy among brands looking to make a statement on Black Friday, whether they want to ethically avoid the consumer rush or simply don’t see alignment with their brand mission.
One of the most famous examples is Patagonia’s “Don’t Buy This Jacket” New York Times ad, where the brand discouraged unnecessary purchases to promote sustainable consumption.
For brands considering this type of post, a values-driven Black Friday campaign can be a powerful way to deepen connections with audiences who are more mindful about consumption. This approach helps to build loyalty and align with customers who share similar beliefs, creating a more meaningful relationship than what’s achieved through standard promotional campaigns.
Making the most of Black Friday requires creativity, authenticity, and strategy. These Black Friday social media posts showcase the power of knowing your audience and finding the right balance between promotion and engagement. And remember: a successful Black Friday social media post isn’t just about great deals—it’s about creating genuine connections that resonate long after the sale ends.
Have a great Black Friday, Metricooler!
