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Content Marketing

Highlights

- Content Marketing
- Social Media Studies
503,281 campaigns analyzed. A real look at how brands are advertising on social media.
In the first quarter of 2025, we dug into thousands of campaigns on TikTok and Meta (Facebook, Instagram, and WhatsApp). The result? The biggest social media ads study we’ve done to date, packed with real insights on how budgets are spent, what ad formats actually work, and the trends shaping social advertising right now. Spoiler: […]
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- Content Marketing
Ultimate Guide to Content Marketing in 2025
Tips, content, channels and everything you need to know to create your own content marketing strategy.
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- Content Marketing
- Dictionary
5 Social Media Optimization Techniques
Social Media Optimization (SMO) is a process to improve social media campaigns. Learn five tips to boost your social campaigns.
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All post

- Content Marketing
What Are UTM Parameters and How to Use Them with Metricool
Not sure if your posts or ads are working? UTM tags reveal exactly which links are bringing in traffic, straight from your Metricool planner.
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- Content Marketing
SEO Expert Shares His Best Tips for Any Business [Backed by 12+ Years of Experience]
In this guide, you’ll find answers to some of the most burning SEO questions you have. To help you understand how all this works, we’ve interviewed Daniil Denchik, the Head of SEO at Adsy. Daniil has over 12 years of experience in search engine optimization, so it’s safe to say he knows exactly what a […]
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- Content Marketing
- LinkedIn
Best LinkedIn Content Ideas for 2025: 577,180 Posts Analyzed
Although LinkedIn has been around for a long time now, its recent boom can make it feel like a new platform. Once used almost exclusively for job-hunting purposes, it’s now another avenue for spreading your creative wings with engaging content. Our 2025 LinkedIn study showed increases in clicks (28%) and interactions (24%) when compared to […]
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- Content Marketing
The Importance of Content Pillars for a Social Media Strategy
How can you align your content with your overall marketing strategy? Content pillars. These topics organize and mobilize your content strategy to achieve your desired goals. Learn how to identify your brand’s content pillars here.
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- Content Marketing
How to Dominate the YouTube Algorithm in 2025
If you’re not actively working with the YouTube algorithm in 2025, you’re missing out on a colossal opportunity. Forget fighting against it; our mission at Metricool is to equip you with the knowledge and tools to turn this powerful system into your greatest ally. In our 2025 Social Media Study, we analyzed over 700,000 videos […]
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- Content Marketing
Product Updates – May 2025
Adobe Express – Claim your trial or discount A few months ago, we integrated Adobe Express into Metricool’s planner, you can create your designs and add them directly to the planner. Now I can finally share some great news: thanks to our partnership with Adobe, if you sign up for one of our paid plans, […]
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- Content Marketing
- Social Media
Reddit Marketing Guide: Master “The People’s Platform”
If you don’t fully understand how Reddit works, you’re definitely not alone. But if you’re a social media manager or creator in 2025, it’s about time you learn. Reddit has grown into a real powerhouse thanks to its no-filter, authentic vibe that contrasts with today’s more traditional popular platforms. However, the platform’s lack of bells […]
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- Content Marketing
- Social Media
Why All Businesses Need Social Media
Managing social media for your business can be overwhelming, but with the right strategy and tools, it doesn’t have to be. Metricool simplifies social media management, helping you stay consistent and focused on growing your brand without the hassle.
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- Content Marketing
- Metricool
The Best Digital Marketing Tools 2025
Digital marketing is easier when you have the right tools. We’ve rounded up the best digital marketing tools to help with social media, SEO, email marketing, and more.
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- AI Marketing
- Content Marketing
36 Actionable AI Social Prompts (+ Prompt Writing Tips)
A step-by-step formula to generate high-quality social media content by creating social media prompts that work.
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- Content Marketing
- Social Media
How to Create the Best Social Media Marketing Strategy (+ Template) in 2025
Social media is one of the most powerful tools for growing your business—but only if you use it strategically. With countless brands competing for attention online, having a clear plan can set you apart. If you’re wondering what a social media strategy is or are looking to create the best social media marketing strategy to […]
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- AI Marketing
- Content Marketing
DeepSeek vs ChatGPT: Which Tool is Best for Content Creation?
DeepSeek vs. ChatGPT: How these AI tools can enhance content creation, efficiency, and creativity rather than replacing us.
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- Content Marketing
How Many Hashtags to Use On Each Social Media Platform in 2025
Hashtags can be tricky. Many wonder are hashtags worth it and how many to use. We will go over the answers to all these questions and more.
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- Content Marketing
Product Updates – January 2025
A year in metrics – Discover how your year went! It’s super important to know the key moments that marked your success throughout the year. Select your brand and receive an email with the most important insights from your social media in 2024 🚀. Smartlinks – UX/UI improvements and more Smartlinks are the star tool […]
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- Content Marketing
- Social Media
Employee-Generated Content: A Game-Changer for Brands
What Is Employee-Generated Content? Employee-generated content (EGC) is the perfect way to give your brand the extra push it needs. EGC is any form of content—such as social media posts, blogs, videos, or photos—created by company employees that highlights their workplace, culture, or experiences. Read on to learn why EGC is the game-changer you’ve been […]
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