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Content Marketing

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Content Marketing
Dictionary
Social Media Optimization: SMO Strategies That Actually Work
Social media optimization helps you improve visibility, engagement, and audience connection by refining profiles, content, and posting habits. This guide shows practical steps to plan, track, and analyze your social media with confidence using Metricool.
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Content Marketing
Ultimate Guide to Content Marketing in 2025
Tips, content, channels and everything you need to know to create your own content marketing strategy.
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Content Marketing
Social Media Commerce: Turning Engagement Into Sales
Social media commerce is transforming how we shop. From shoppable posts to new online shopping trends, engagement now drives real sales.
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Content Marketing
Creative Burnout: Why It Happens and How to Beat It
Creative burnout can drain your inspiration. Learn about the signs, causes, and strategies to recover and keep creating with ease.
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Content Marketing
Turning Long-Form Content Into Viral Video Clips
Your podcasts, webinars, and streams are full of moments worth sharing. Here’s how to transform them into viral video clips that reach new audiences.
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Content Marketing
How to Develop a Strategic Marketing Plan
A strategic marketing plan is a roadmap for achieving long-term business success, outlining marketing goals, strategies, and actions over an 18 to 24-month period. This plan helps companies effectively position themselves in the market, understand customer needs, and drive sustainable growth.
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Content Marketing
Dictionary
Explaining The Difference: Omnichannel vs. Multichannel Marketing
Multichannel and omnichannel marketing both use multiple platforms, but the way they work together is very different. This article breaks down how each strategy operates and the type of experience it creates for your audience.
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Content Marketing
Social Media Reporting Template
As you already know, with Metricool, you can measure and analyze all your social media accounts. Beyond our platform, we’re giving you a social media report template to make your daily tasks that much easier. FREE Social Media Reporting Template First things first! Want to download your social media report template? Fill out this form […]
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Content Marketing
Social Media
Social Media Accessibility Guidelines and Best Practices
As social media continues to shape how we connect and communicate, it’s important to think about who gets to participate in those conversations. Accessibility in social media means making sure your content is usable and understandable for everyone, especially people with disabilities. From how readable your text is to how easy it is to navigate […]
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Content Marketing
Niche Marketing Guide: How to Find Your Niche
If you’re trying to stand out in a crowded space, finding your niche can make all the difference. Niche marketing helps you narrow your focus and connect with a specific group of people who actually care about what you offer. Instead of trying to please everyone, you speak directly to the right audience. This helps […]
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Content Marketing
What Are UTM Parameters and How to Use Them with Metricool
Not sure if your posts or ads are working? UTM tags reveal exactly which links are bringing in traffic, straight from your Metricool planner.
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Content Marketing
SEO Expert Shares His Best Tips for Any Business [Backed by 12+ Years of Experience]
In this guide, you’ll find answers to some of the most burning SEO questions you have. To help you understand how all this works, we’ve interviewed Daniil Denchik, the Head of SEO at Adsy. Daniil has over 12 years of experience in search engine optimization, so it’s safe to say he knows exactly what a […]
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Content Marketing
Social Media Studies
503,281 campaigns analyzed. A real look at how brands are advertising on social media.
In the first quarter of 2025, we dug into thousands of campaigns on TikTok and Meta (Facebook, Instagram, and WhatsApp). The result? The biggest social media ads study we’ve done to date, packed with real insights on how budgets are spent, what ad formats actually work, and the trends shaping social advertising right now. Spoiler: […]
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Content Marketing
The Importance of Content Pillars for a Social Media Strategy
How can you align your content with your overall marketing strategy? Content pillars. These topics organize and mobilize your content strategy to achieve your desired goals. Learn how to identify your brand’s content pillars here.
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Content Marketing
How to Dominate the YouTube Algorithm in 2025
If you’re not actively working with the YouTube algorithm in 2025, you’re missing out on a colossal opportunity. Forget fighting against it; our mission at Metricool is to equip you with the knowledge and tools to turn this powerful system into your greatest ally. In our 2025 Social Media Study, we analyzed over 700,000 videos […]
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Content Marketing
Social Media
Reddit Marketing Guide: Master “The People’s Platform”
If you don’t fully understand how Reddit works, you’re definitely not alone. But if you’re a social media manager or creator in 2025, it’s about time you learn. Reddit has grown into a real powerhouse thanks to its no-filter, authentic vibe that contrasts with today’s more traditional popular platforms. However, the platform’s lack of bells […]
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Content Marketing
Social Media
Why All Businesses Need Social Media
Managing social media for your business can be overwhelming, but with the right strategy and tools, it doesn’t have to be. Metricool simplifies social media management, helping you stay consistent and focused on growing your brand without the hassle.
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