Facebook Hashtags: Strategy and Trends

What Are Facebook Hashtags?

Although hashtags became popular on Twitter, Facebook introduced them in 2013 to help users discover content and join global conversations. I’ll be honest, I definitely cringed when I first saw someone use hashtags on Facebook, but I was wrong. Over the years, they’ve become a key part of strategic marketing on Facebook and all other platforms.

Why Use Hashtags on Facebook?

Hashtags categorize your posts with all others on the same topics, making them more discoverable to people searching for those topics. Adding hashtags gets more eyes on your content by boosting its visibility beyond your followers.

When used effectively, hashtags can spark interactions, foster community discussions, and even go viral.

• Improved Post Visibility: When you use hashtags, your content becomes part of a larger conversation. This increases the likelihood of it being seen by users searching for or following that hashtag.
• Better Audience Targeting: Hashtags help you target specific audiences. For instance, using niche-specific hashtags ensures your content reaches users genuinely interested in your topic.
• Community Building Through Hashtags: Hashtags can bring like-minded individuals together. Whether it’s a campaign-specific hashtag or one that resonates with your brand, it fosters a sense of community.

Do Facebook Hashtags Work?

Of course, hashtags work on Facebook! We’ve seen them used successfully across the platform for years now. There are great examples in the TV industry, where the name of the show is often used as the main hashtag, which helps drive conversation with fans. The hugely popular show “The Masked Singer” is a great example, with its #TheMaskedSinger hashtag.

So, choosing relevant and trending keywords is crucial.

Common Misconceptions About Facebook Hashtags

“Hashtags Don’t Work on Facebook”

Many believe hashtags are ineffective on Facebook, but when used strategically, they can significantly boost engagement. Check out our best practices below for tips on how to use hashtags correctly.

“More Hashtags Mean More Reach”

Quality over quantity! A few targeted hashtags often perform better than a flood of irrelevant ones. The days of hashtag spamming are definitely over. To use the example of “The Masked Singer” again, notice how they only use hashtags for the name of the show and one other relevant detail, “#BuffaloMasks”. 

How to use Hashtags on Facebook

To use hashtags on Facebook, you simply type your caption and add the # symbol before typing the word or phrase (no spaces) you want to make a hashtag. Check out these tips for strategic Facebook hashtag use:

Strategic tips

1. Choose hashtags that align with your brand, product or services: There are no “right hashtags” that work for every brand. Always choose hashtags that align with your content. Use a mix of broad and niche-specific hashtags to maximize reach and relevance.
2. Keep hashtags short and sweet: Short and memorable hashtags work best. Avoid long, complicated phrases and stick to simple, concise terms. Hashtags shouldn’t consist of more than 3-4 words, unless it’s an already well-known one.
3. Think carefully about where to put hashtags: There’s no single best way to use hashtags on Facebook; what’s important is that their placement makes sense. If the hashtag is a word or phrase that fits naturally within the caption, then put it in. If not, the end of the caption is best to avoid disrupting the conversational flow of your caption.  
4. Seasonal hashtags: Combine them with your brand-specific ones: Don’t forget about seasonal favourites like #Thanksgiving or #Halloween. Combine them with your brand or products for added visibility, e.g. #MetricoolChristmas.

Adjusting Facebook Hashtag Strategies for Better Results

Combine up to 3 of the elements below, in different orders, to come up with hashtag formulas. 

• Brand: Your/your client’s brand 
• Product: The product or service your post is highlighting
• Offer: Relevant and timely special offers or discounts
• Season/Holiday: e.g, “#BlackFriday” or “#JanuarySales”
• Brand slogan: e.g #ShareACoke
• Trend/Challenge: e.,g “#RandomActOfKindnessChallenge”

Mistakes to Avoid

• Using Irrelevant or Misleading Hashtags: Hashtags unrelated to your content can confuse your audience and hurt your credibility. Facebook users usually expect relevant content from brands, unlike TikTok, where brands often jump on whatever’s trending, so stay genuine and purposeful. 
• Overloading Posts with Hashtags: The days of hashtag spamming are over. While hashtags are helpful, too many can make your post look spammy. Stick to 1–3 relevant hashtags for the best results.

Trending Facebook Hashtags: Autumn/Winter 2025

Adding trending Facebook hashtags to your posts is the easiest way to get involved in the current conversations. We’ve compiled a list of the current viral hashtags for popular niches:

Beauty

#BeautyObsessed

#GlowGoals

#BeautyEssentials

#FlawlessBeauty

#BeautyTrends

#BeautyInspiration

#BeautyTips

#BeautyAddict

#BeautyQueen

#BeautyRoutine

Business

#BusinessGrowth

#StartupLife

#DigitalMarketing

#EntrepreneurMindset

#SmallBusiness

#Innovation

#Leadership

#BusinessStrategy

#SuccessStories

#Networking

Entertainment

#Entertainment

#Funny

#Comedy

#PopCulture

#NewRelease

#ViralVideo

#MovieNight

#CelebNews

#Meme

#BehindTheScenes

Fashion

#Fashion

#Style

#OOTD (OutfitOfTheDay)

#FashionBlogger

#Fashionista

#Shopping

#StyleInspo

#FashionTrends

#Outfit

#FashionStyle

Fitness

#Fitness

#Workout

#Gym

#FitnessMotivation

#Fitspo

#Healthylifestyle

#FitFam

#GymMotivation

#WorkoutRoutine

#WeightLossJourney

Food

#Food

#Foodie

#InstaFood

#HealthyFood

#FoodBlogger

#Recipe

#Cooking

#HomeCooking

#Yummy

#Chef

Gaming

#Gaming

#Gamer

#Videogames

#GamingCommunity

#GamerLife

#Esports

#ConsoleGaming

#Twitch

#Streamer

#GamingNews

Health & Wellness

#Health

#Wellness

#HealthyLiving

#SelfCare

#MentalHealth

#Nutrition

#Mindfulness

#Yoga

#HealthyHabits

#Motivation

Pets

#Pets

#Dogs

#Cats

#PetLovers

#DogsofFacebook

#CatsofFacebook

#Puppy

#AnimalLover

#PetCare

#AdoptDontShop

Seasonal

#HolidaySeason

#WinterIsComing

#Thanksgiving 

#AutumnVibes

#HelloNovember

#BlackFriday

#CozyVibes 

#ChristmasPrep

#FallDecor

#SeasonalRecipes

Tech

#Technology

#Innovation

#AI

#TechNews

#Gadgets

#Science

#DigitalTransformation

#Tech

#Startups

#FutureTech

Travel

#Travel

#Wanderlust

#Vacation

#TravelGram

#TravelPhotography

#Adventure

#TravelTheWorld

#Baecation

#Explore

#BeautifulDestinations

Examples of Effective Facebook Hashtag Use

Coca-Cola

Companies like Coca-Cola have successfully used campaign-specific hashtags such as #ShareACoke combined with seasonal hashtags like #ValentinesDay. This has helped align the brand with these holidays and special occasions and helped them create yearly repeatable campaigns.

Community Engagement Examples

Nonprofits often use hashtags like #GivingTuesday to unite supporters and amplify their cause. These hashtags encourage community participation.

Analyzing Facebook Hashtag Performance with Metricool

As with any strategy, getting your hashtags right is all about trial and error. Thankfully Metricool makes this process easier, allowing you to monitor metrics like reach, impressions, and engagement rates of your posts. You can use these insights to evaluate how well your hashtags are performing and adapt your strategy.

Advanced Strategies for Facebook Hashtags

• Include your strategic Hashtags in Facebook Ads: Including hashtags in your paid ad campaigns can expand reach and make your ads more discoverable.

• Cross-Platform Hashtag Synergy: Use consistent hashtags across platforms like Instagram and Twitter to maintain brand consistency and maximize reach.

FAQs

How many hashtags should I use on Facebook?

It’s best to use 1–3 highly relevant hashtags for optimal engagement without overwhelming your audience.

Can I use the same hashtags on every post?

While consistency is good, tailoring hashtags to each post’s content increases relevance and effectiveness.

How can I track the success of my hashtags?

Use Metricool to measure reach, engagement, and impressions.

Do hashtags work in Facebook comments?

Yes, hashtags in comments are clickable and can contribute to post discoverability, but they are most effective when used in the main caption.

Kalum , 14 November 2025